Posted originally on CTH on January 2, 2026 | Sundance 

The need for control is a reaction to fear.  Suddenly, there’s a whole lot of corporate media voices rebranding themselves.  Is the worm turning, or is this just opportunistic positioning? The nature of the irrelevance behind it all has me quite amused.  Example #1 CBS:

Paramount/CBS, along with TikTok, were recently acquired by Larry and David Ellison. [NOTE: I refuse to separate the father and son into individual corporate elements, because that perspective requires a certain level of pretending that I’m incapable of.]  David Ellison recently installed Bari Weiss as CBS News Editor in Chief.  Larry and David are currently working to acquire Warner/CNN.

As the ‘great noticing’ of things continues to manifest, suddenly a lot of voices are trying to distance themselves from their corporate interests and rebranding as independent voices.

The next example is Catherine Herridge, who has a long and very visible career working for corporate media outlets, shaping stories for the corporate interest and doing yeoman’s work selling a controlled and approved narrative.

Now working within the structure of The Los Angeles Times platform, Catherine Herridge wants to share terrible stories about her experiences within the corporate media world.

Apparently, Catherine Herridge could not tell anyone about these terrible, horrible, manipulative and restrictive media rules and confines before…. because, well, she doesn’t actually explain that part; just that it was bad, very bad, but now this is better, much better….. and so before, well, it might not have been the truth, or it was shaped, modified and controlled, but now, well, the information will be true and stuff…. swear.

Gotcha. The rebranding effort is not targeted to Gen-X, Gen-Z, or even the Millennials born from helicopter parents; those folks have already figured out the Big Club game is rigged, and they cynically don’t even pay attention to this inauthentic corporate shapeshifting.

Nope, this specific version of rebranding is targeting an older audience, albeit a shrinking viewership of pretenders, who cling to idealism based on redemption.

Will CBS become authentic, absent of motive or intent?  That’s silly; of course they won’t.  The Ellisons bought Paramount/CBS and TikTok for a reason, no?  They’re now after Warner/CNN for a reason, no?  Nothing to see here, move along, move along.

Is Catherine Herridge suddenly the voice of truthful information, regardless of personal cost or consequence?  Again, silly beyond comprehension; especially if you have ever watched her carefully avoid anything litigious.

All of that said, watching the rebranding stuff is a little funny.

Remember, the information isn’t theirs – it’s ours.

Remember also, that with President Trump delivering the most transparent administration in history, you don’t have to wonder what he said or ask them what he said – you can just watch him say it in his own words.  Cool.

Like an information dam with too many lie-holes for repair, information control systems are collapsing, and the information control operators, domestic and foreign narrative engineers, are busy building longer snorkels to reach above the fraud.  Meanwhile, the proactive information audience has gone from buying high tech scuba gear to just moving out of the fake news flood plain.

“Wait, trust us”, they shout.

Ha, get stuffed, we’ll watch it all collapse from up here.

National MAGAlignment has moved beyond them.

2026 is off to a great start.

Cheers !