Team DeSantis Make It Official – They Will Shift Personnel, Drop Communications Director and Relaunch Entire Campaign with New Approach


Posted originally on the CTH on July 21, 2023 | Sundance 

It’s going to get a lot more huggy in the brand image of Team DeSantis 2.0

According to campaign officials, and those inside the operations, DeSantis will stop talking about Florida, tone down the wokeism and confrontation with the alphabet people, drop the expensive platform speeches and focus on small group meetings to help the candidate learn how to like people more. In essence, stop being the DeSantis campaign.

Yup, awful huggy. Gee, who could have seen this coming?

(Via NBC) – TALLAHASSEE, Fla. — Florida Gov. Ron DeSantis’ campaign is planning a reboot, top campaign officials said, with a significant shift on messaging, events and media strategy.

Expect fewer big speeches and more handshaking in diners and churches. There will be more of a national focus than constant Florida references. And the mainstream media may start to get more access.

[…] Campaign filings show that the DeSantis campaign needs to figure out how to bring in more money and spend less. It fired roughly a dozen staffers last week. Donors and allies are pressing for a change. The poll numbers are stagnant. And rival GOP presidential candidates are smelling blood in the water.

“Downright low” is how a source who was present when the staffers were fired described morale these days. “The entire campaign is on the brink,” the person said. “I’ve never seen anything like it.”

The reboot is notable for a candidate who was perhaps the most widely expected GOP entrant in the 2024 race.

[…] The campaign postponed paying some of its outstanding bills until after the end of June, in part so its second-quarter financial report would show more money in the bank, the sources said. It’s not an uncommon practice for campaigns running up against big reporting deadlines, but it can obscure larger issues.

Top DeSantis aides acknowledge that the money situation has to be addressed. They plan to do it in part by cutting costs for his events. DeSantis won’t travel less, but his campaign appearances will begin to be leaner and more intimate.

[…] Cody Hall is joining the campaign as a senior communications adviser. He will remain a top political adviser to Georgia Gov. Brian Kemp, having also served as communications director after he worked on his 2018 campaign for governor. Campaign spokesman Andrew Romeo is stepping into the communications director role, and Bryan Griffin will continue as press secretary.

The DeSantis campaign has already laid off roughly a dozen people, NBC News reported. Campaign officials said that, as of now, they don’t plan any more budget-related layoffs. (read more)

Again, it won’t work.  Everything is fake, manufactured, astroturf, based on a foundation of fraud… And, inauthentic.

The candidate sucks and the candidate’s wife is a Cindy McCain clone trying to be more like Sarah Palin.  Yup, more fakery.

The smallness of their naked ambition is as visible as the artificial nature of the pretending that began long before the “book tour.”   They are in the self-fulfilling downward spiral where every effort extended to ask people to like them only looks more pathetic and weaker.

Once they have played out the cancer card, they’re done.

An Oddly Demure Jake Tapper Interviews Ron DeSantis


Posted originally on the CTH on July 19, 2023 | Sundance 

For some apparently unknown reason, CNN’s Jake Tapper suddenly dropped his combative nature that he carries toward Republicans and shifted to an extremely demure disposition, as he interviews Florida Governor Ron DeSantis.   This is the softest softball interview I have ever seen Jake Tapper deliver; and that history goes all the way back to his ABC days as a White House correspondent.

It’s almost as if there’s an agenda here in the background for Jake Tapper.  Remember, this is the guy who led the Trump-Russia collusion conspiracy for over two years with his friends Carl Bernstein, Jim Sciutto and Manu Raju, and the same Jake Tapper who affirmed that everything in the Chris Steele dossier was factually accurate.

Watching Jake Tapper softly interview Ron DeSantis with literally zero pushback, not a single challenge to a single response from DeSantis, is really odd – particularly on the heels of Tapper’s background allies advancing another round of indictments against President Trump.  It’s almost as if this is a coordinated set up on behalf of the DC system to the benefit of Ron DeSantis, who is supported by the multinational corporations who sponsor the CNN agenda.  Go figure.  WATCH: 

Jake Tapper seems almost intellectually resigned, seemingly disinterested, in having to play this role.  Watch him closely… you can almost see Tapper saying, “yada, yada, yada… can we just get this over with.”  lol  Too conspicuous.

Trump gets a grand jury letter from the DOJ…. DeSantis gets a softball interview with Jake Tapper… Congress has a Hunter Biden whistleblower hearing…. then comes a Trump indictment.  Gee, it’s almost like that one time when Mar-a-Lago was raided, and oddly DeSantis was scheduled for bunker time…. right before the national campaign launch. 👀

At this point, it’s not just the strings we can see…. the hands moving above the strings are visible.

Ron DeSantis Blames President Trump for J6 Insurrection, Pledges to Stop Prosecuting Corrupt Democrats and Return to Political Civility


Posted originally on the CTH on July 18, 2023 | Sundance 

Speaking in South Carolina today, presidential candidate Ron DeSantis blamed President Trump for the events of January 6, 2021, in Washington DC saying, “I think it was shown how he was in the White House and didn’t do anything while things were going on. Should he have come out more forcefully? Of course.”  However, DeSantis affirmed he does not believe Trump’s transgressions amounted to criminal conduct.  “But to try to criminalize that, that’s a different issue entirely,” the Florida governor noted.

Governor DeSantis then tacked to his preferred position that politicians should not be criminally targeted and promised if he was elected, he would do a more reach-across-the-decorum, saying “I think that we want to be in a situation where you don’t have one side just constantly trying to put the other side in jail.”

DeSantis pledging to return civility to the Dept of Justice comes on the same day the DOJ is about to deploy yet another indictment against the political opposition of the current administration.  I’m not sure the civility DeSantis requires would be afforded by the institutions DeSantis supports.  WATCH:

(New York Post – Rupert Murdoch) – […] DeSantis spoke hours after Trump disclosed, he is a target of special counsel Jack Smith’s investigation into the events surrounding the ransacking of the Capitol.

Smith has been spearheading the DOJ’s two investigations involving Trump: one into the Capitol riot and the former president’s efforts to overturn the 2020 election result, and the other into sensitive national security material kept at the former president’s Mar-a-Lago resort.

DeSantis Next Move – Here Comes the Big Hug


Posted originally on the CTH on July 18, 2023 | Sundance 

What comes next in the management of Ron DeSantis is predictable.  I know these guys.  This is what I call the Alex Castellanos shift [use site search].

After failure to launch on the original strategy, team DeSantis organized a crisis intervention last Sunday.  What comes next is entirely predictable.  The people managing Ron DeSantis will now shift to the Alex Castellanos approach.  Christine Pushaw and her bitter hate approach will be distanced, and she’s told to get quiet.  The tone of the influencers will be told to soften immediately and follow the candidate.

Here comes the BIG HUG!

The managers will likely use the pre-planned CNN interview with Jake Tapper as the launch vehicle to shift Ron DeSantis into the mode where he praises Donald Trump (the hug).  You might even hear phrases like “without him, I wouldn’t be governor,” and “look, what they did to President Trump is unfair and unwarranted.”

The shift will be strategic and intended to portray a softer, more deliberate and professionally demure Ron DeSantis sympathetically. Neutering the confliction between himself and the campaign target, Donald Trump.  DeSantis will be trained to speak warmly, perhaps even effusively about President Trump, while reinforcing his agreement and opposition to the unfair DC attacks against the former President and frontrunner.

DeSantis will affirm the wrongful nature of the current DOJ targeting.  Then, after affirming the wrongful nature of the Deep State effort to attack Trump, DeSantis will then tack to a position of saying ‘but here’s the deal.’  ‘While Trump was unfairly attacked by all of the DC mechanisms that are corrupt and wrong, and there were dozens of examples of that hatred we could rightly discuss, I’m the guy who can hold them accountable and target the enemies who attacked him.’

In this approach Ron DeSantis positions himself as the professional, strategic ‘white knight‘, who will combat the deep state machinery and deliver retribution because he is not emotionally attached to it.  He’s the deep strategist who will defeat the Deep State with smarter maneuvers, less words, a sharper approach and better qualified people.

Factually, if he ever wanted a chance, this is how the DeSantis campaign should have started. However, their authentic campaign approach – the approach they believe in – didn’t work.  Now the Brutus approach as outlined by Alex Castellanos comes out, “snuggle up real close and wait to shiv him in the ribs.”

Watch, you’ll see it.

An approach that gently shifts away from antagonism and combat into an approach that contains praise, even effusive praise, as a strategic move.

It won’t be subtle, it will be obvious to those looking for it, but it will be different.  The problem they have is the same problem with the original launch, the shift is fake, inauthentic and transparently purposeful.

Watch and you will see the Big Hug play roll out….

…. But keep in mind, it’s all an act!