Posted originally on the CTH on May 5, 2023 | Sundance
Ever since we pointed out the branding and image consultants hired by Florida Governor Ron DeSantis in April, 2022 as part of his national rebranding launch, we have faced some criticism from non-believers. [Go Deep] However, the truth has no agenda. The reality of the situation exists regardless of our comfort level.
ABC News is now reporting that Ron DeSantis will skip the exploratory committee phase and go straight into full campaign mode. However, the best part of the information provided from within the DeSantis operation is this, “the team has been paying close attention to how to help manage the governor’s facial reactions in the upcoming debate.” Too funny. Nothing screams authenticity quite like taking political lessons in controlling your facial expressions.
Everything about this DeSantis construct is astroturf, fake, manufactured and inauthentic. It’s the major Achilles heel they just cannot overcome.
(Via ABC) – Florida Gov. Ron DeSantis is moving more aggressively toward making his 2024 presidential campaign official, with sources telling ABC News the governor’s team is leaning toward skipping the launch of an exploratory committee altogether and is instead expected to launch a full presidential campaign next month.
The decision to skip the exploratory committee comes as DeSantis caps off an aggressive legislative session that saw him push a hard-line conservative agenda and dive head-first into numerous culture wars, while facing increasing attacks from his likely opponent, former President Donald Trump.
Sources familiar with the matter tell ABC News the decision to skip the exploratory committee comes as the governor is itching to start making his argument to voters by touting his accomplishments and to start pushing back against Trump’s numerous attacks.
[…] Sources said earlier this week that Trump plans to skip one or both of the first two Republican primary debates. But those close to DeSantis emphasized that they are preparing for either scenario, and are skeptical that the pair would not ultimately face off on the debate stage.
Still, sources said the governor’s strategy heading into the debates will be more focused on introducing the governor on a national stage rather than getting into a sparring match with the former president. However, the team has been paying close attention to how to help manage the governor’s facial reactions in the upcoming debate, sources said. (read more)
It has always been this way…. Club branding is subtle on the image front, but very clear on the substantive messaging side. Social issues selected to maximize camp coalition and influence base.
Consistently present is political messaging where the Republican voter base can say “yes.” Keep the “yes” messaging at the forefront (social emphasis). Focus on values. Schools, kids, safety, woke pushback, media bias etc, keep the audiences nodding yes. Ultimately, it’s a sales technique. Identify with the target to influence their decisions.
Issues around multinational & corporate economics, hard economic and trade issues, foreign policy, all these things must be avoided – except in general terms. The U.S. Chamber of Commerce is not to be challenged, not really. Keep the message social and build the emotional connection. It is harder to break an emotional bond than a logical or cognitive bond.
These are the political techniques of Lee Atwater that still make up the bulk of the GOPe Club playbook. The greatest skill of the professionally Republican is to present the illusion of choice in such a way as the voters do not see it.
Keep in mind, back in Washington DC both clubs are collaborating on the Trump removal program, because both clubs benefit.
Gotta work on those facial expressions Ron.