German Automaker Smartly Shifts Business Plan in Response to Tariffs – Mercedes Will Make More Vehicles in USA


Posted originally on CTH on May 5, 2025 | Sundance

In a decision to position for long-term tariff avoidance, Mercedes Benz will shift production of their GLC (compact SUV) to Tuscaloosa, Alabama, away from Bremen, Germany.

Previously, the German automaker had shifted manufacturing of large SUV lines to the USA to avoid the pre-existing 25% ‘chicken tax.’  However, the smaller and less expensive crossover types were still made in Germany and shipped to the USA.  As the shipping vessels returned to Germany, they would take some of the SUV inventory back with them.  It was the most cost-effective solution, given the nature of the tariff situation.

Now, with larger import tariffs against all vehicles, Mercedes has shifted their business model to essentially an outcome where all USA marketed/sold vehicles will be manufactured in the USA, and all EU marketed/sold vehicles will be manufactured in Germany.

(Via Daily Mail) – Mercedes-Benz will shift production of one of its vehicles to Tuscaloosa, Alabama by 2027. The German luxury carmaker’s move is the latest response from an industry caught in the expensive crosshairs of President Donald Trump’s 25 percent tariffs.

The decision marks a potential win for Trump’s protectionist trade agenda, which aims to boost US manufacturing by slapping steep tariffs on foreign-made goods. But there are many complicating factors.

The company didn’t say which model would move to America. Instead, it said the production of a ‘core segment vehicle’ will move stateside.

Many experts predict the move will impact the production of the GLC, the company’s best-selling car in the US.

The compact SUV is built in Bremen, Germany.

Mercedes reported selling 64,163 units in the US in 2024, up 58 percent from the year before. (read more)

On the other hand, BMW is still screwed because it made the prior decision to build all their new fancy auto plants in Mexico.

Within the U.S. market, Mercedes Benz now has a strategic advantage over their German rival, BMW.

Happy Cinco de Mayo


Posted originally on CTH onMay 5, 2025 | Sundance

[BACKGROUND STORY]

“In the November election, 7 in 10 Hispanic voters in Florida said they favored reducing the number of immigrants who were allowed to seek asylum in the U.S. when they arrived at the U.S. border, according to AP VoteCast. That was in line with Florida voters overall.

In 2024, Trump won not just Miami-Dade County but the central Florida counties of Seminole and Osceola, where many Venezuelans have immigrated, and made inroads in heavily Puerto Rican areas of Pennsylvania. He also flipped several South Texas border counties that were Democratic bastions for decades.

What initially catapulted Trump’s popularity in South Florida was his stance on the socialist governments that many exiles and their families fled, along with his focus on boosting growth and reducing prices. But at a rally in Miami days before announcing his third White House bid in November 2022, Trump said that, contrary to the belief of some, Hispanics liked his vows to crack down on illegal immigration.” (more)

What happens to the wages of legal Latino Americans when the illegal Latinos are removed from the supply/demand labor equation?

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