Put this in the USMCA (CUSMA) elimination/negotiation file.  Europe has already been the visible example of what happens when you open your market to low price Chinese EVs.


With the recent agreement by Canadian Prime Minister Mark Carney, Chinese auto manufacturers are now rushing to establish the dealerships, before the Beijing-Canada deal becomes an issue in the USMCA negotiation.

China is NOT going into Canada because they foresee a great market of Snow Mexicans purchasing their low price EVs.  They are going into Canada as a proactive measure to establish a North American footprint with an eye toward the USA.

(VIA MSM) – BYD and Chery are accelerating plans to establish a dealership network in Canada after the country introduced a quota allowing tens of thousands of Chinese-made EVs to enter at reduced tariffs. The rollout will begin in Toronto before expanding to other major cities, with BYD targeting about 20 dealerships in its first year. This marks a significant new front in North American EV competition, as Chinese automakers seek growth outside the U.S., where prohibitive tariffs keep them out.

Canada’s updated trade policy allows 24,500 Chinese-made EVs annually at a reduced 6.1% duty, giving BYD and Chery a rare North American entry point. This follows China’s surge to become the world’s top vehicle exporter, with similar pushes into Mexico, Europe, and Latin America. The quota’s scale is modest but strategically valuable for testing market response and building brand awareness.

The companies will launch in Toronto before moving into Vancouver, Montreal, and Calgary. BYD aims for around 20 dealerships in its first year, using consultants and internal teams to secure prime sites. While the network could strengthen visibility in key urban markets, experts warn the quota’s limited volume may test the viability of multiple outlets.

With U.S. tariffs exceeding 100% effectively barring entry, Canada offers Chinese automakers a platform to establish presence, gauge consumer interest, and potentially influence future trade talks. Similar strategies have been used in Europe, where Chinese EV makers have gained ground despite strong local competition. Success in Canada could pave the way for local assembly or increased quotas. (read more)

Democrat Senator Ruben Gallego Urges President Trump to Renegotiate USMCA


Posted originally on CTH on March 12, 2026 | Sundance

It is transparently obvious now that Canada is going to rely on UniParty (Corporate) opposition to President Trump in the dissolution of the USMCA (CUSMA) in favor of two distinctly different bilateral trade agreements; one with Canada and one with Mexico.

A bilateral trade negotiation between the United States and Canada would be devastating to the interests of the Canadian government.  Particularly after the Venezuela operation and new strategic relationship with the United States, Canada has almost zero points of leverage to negotiate anything similar to their current exploitative trade position.

Canada is going to rely on congress to stop Trump from forcing reciprocity in the bilateral discussions. However, as a positive indicator that President Trump will factually have congressional support for the elimination of the USMCA, Democrat Senator Ruben Gallego has written a letter to President Trump requesting a comprehensive review. [LETTER HERE]

[SOURCE]

This is a key Senate democrat who notes the problem.  One of Gallego’s top points of concern is the loophole that Canada uses to assemble Chinese component parts into finished goods for tariff free distribution into the United States.

Ever since President Trump won the 2024 election, Mexico has been taking proactive independent action to block Chinese component goods. But Canada has done the opposite and begun to enhance their trade relationship with China to take even more Chinese component and finished goods.

Gallego writes to U.S. Trade Representative Jamieson Greer from the position of wanting to increase wages and enhance jobs in both Mexico and the USA, growing both economies. However, Gallego’s advocacy simultaneously bolsters why the USMCA should be dissolved and also puts Canada at a distinct disadvantage.

MEXICO – Mexico’s President Claudia Sheinbaum told reporters during her morning news briefing on Wednesday that her U.S. counterpart, Donald Trump, is open to doing away with the U.S.-Mexico-Canada trade agreement (USMCA) and replace it with individual trade deals with each country.

[…] “There might be revisions that create bilateral deals instead of involving the three countries because some things are more important between Mexico and the United Sates or between Canada and the United States,” said Sheinbaum. “Not everything has to be trilateral.”

Mexico’s president said the subject was brought up by Trump during a Tuesday phone conversation. […] According to Sheinbaum, her country is ready to consider possible changes. (read more)

Just like the original NAFTA dissolution, if Senate democrats agree the USMCA is structurally flawed then Canada will lose its only hope to retain the trilateral agreement.

It appears that some Senate democrats like Gallego recognize this issue and support the need for exceptional change.

There is a significant difference between Mexico and Canada as it pertains to trade.  Two distinctly different bilateral trade agreements would be the best outcome for the USA.

Team Mexico have already been holding bilateral discussions with USTR Jamieson Greer, and I suspect the broad outlines of a free trade agreement between the U.S and Mexico have already been agreed.

While Mexico has been working diligently for 16 months to get into alignment with the USA on a new free trade agreement, Canada has been doing everything possible to retain their “elbows up” position in opposition to the USA.  This will not work out well for Canada.

“The key thing that has struck me, and I think it has struck all Canadians, is so many of these guys in the Trump administration, frankly, they just hate Canada,” said Brian Clow, former Prime Minister Justin Trudeau’s deputy chief of staff who led Canada-U.S. affairs. {source}

“Canada joining at a later date”? 😂🤣😂

Volkswagen Loses Half Their Profit, Now Plan to Cut 50,000 Jobs Over Next Four Years


Posted originally on CTH on March 10, 2026 | Sundance

The origin of this issue goes back to 2021 and the relaunch of the Build Back Better European green energy program to fight the non-existent climate change problem.  We have been highlighting the consequences within the EU auto sector.

We noted in October of last year, the EU’s mandated fines against auto manufacturers who do not hit their production goals for electric vehicle sales began in 2025.  EU automakers unable to meet the regulatory compliance goal began purchasing carbon credits to avoid stiff EU fines.  Many of those carbon credits were purchased from Chinese EV automakers, who then turned around and started using the extra EU revenue to discount Chinese cars sold in Europe.

At the same time as Chinese autos hit record highs in Europe, EU car sales are flat or declining.  Now, Volkswagen is announcing they lost half their profits in one year and will be cutting 50,000 jobs in the next four years.

(MSM – Europe) – Volkswagen just revealed its operating profit sank like a stone last year, dropping by more than half as tariffs, Chinese competition, and shifting strategies took a serious bite out of the bottom line. And that performance now has the VW Group’s execs reaching for the cost-cutting scissors, including plans to shed 50,000 jobs by the end of the decade.

The German automaker reported an operating profit of €8.9 billion ($10.3 bn at current rates) for 2025. That’s down a hefty 53 percent from the year before and well below what analysts were expecting. Revenue, meanwhile, barely moved, slipping only slightly to around €322 billion ($374 bn). (read more)

This was very predictable. In essence, EU car companies buy Chinese car company carbon credits, to avoid the EU fines.  The Chinese car companies then use the carbon credit revenue to subsidize lower priced Chinese EVs to the European car market, thereby undercutting the European EV car companies.

The EU tariff applied to gasoline powered cars or hybrids from China is 10%.  That tariff is not enough to stop the imports. The Chinese hybrid autos are substantially less than European car brands, and there’s no financial incentive for China to build auto plants in the EU zone especially when you consider the EU is subsidizing those cars by purchasing carbon credits.

When analyzed from a cost and consequence, the entire EU dynamic toward car companies is a little funny.  However, for Germany this is a serious issue, and with the German industrial economy already stagnant – every impact to their auto industry only makes the situation worse.

When you overlay the big picture of their expensive “green energy” costs, the EU find themselves in an unescapable downward spiral.  Quite literally, all commonsense seems to have been lost in their green energy chase.

By focusing on energy targets, specifically by trying to force production of European electric vehicles that are not favored by European car purchasers, the EU is shrinking their economy to the benefit of Beijing exploitation.

German Chancellor Friedrich Merz recently travelled to China for a discussion with Chairman Xi Jinping.  Chancellor Merz returned to German with a stark message about how the nation needed to quickly get productive in order to meet the far superior work ethic he saw in China.

At the same time, the EU has destroyed its energy sector by chasing windmills and solar farms instead of maintaining the much cheaper coal and gas alternatives.  Overall, Europe has made a series of really bad decisions, but those consequences will surface the hardest within the largest industrial economy, Germany.

They’ve got major problems now.

Mexico and USA Begin Bilateral Preparations to Dissolve USMCA Without Canada


Posted originally on CTH on March 8, 2026 | Sundance

One of the most curious aspects to the predictable USMCA review, ie. dissolution, has been the incapacity of the Canadian government or trade delegation to accept the United States is going to create two distinctly different bilateral trade agreements and eliminate the trilateral USMCA.

For 16 months the Canadians have refused to fathom the reality of what is going to happen this year.

The Canadians just cannot believe it is possible they will be forced to negotiate a free trade agreement without the cover of a multilateral construct. It has been remarkable to watch their dissonance.

Last week President Donald Trump and Mexican President Claudia Sheinbaum held a phone call. At the conclusion of the call, Sheinbaum publicly asserted the reality the Canadians just refuse to accept.

MEXICO – Mexico’s President Claudia Sheinbaum told reporters during her morning news briefing on Wednesday that her U.S. counterpart, Donald Trump, is open to doing away with the U.S.-Mexico-Canada trade agreement (USMCA) and replace it with individual trade deals with each country.

[…] “There might be revisions that create bilateral deals instead of involving the three countries because some things are more important between Mexico and the United Sates or between Canada and the United States,” said Sheinbaum. “Not everything has to be trilateral.”

Mexico’s president said the subject was brought up by Trump during a Tuesday phone conversation. […] According to Sheinbaum, her country is ready to consider possible changes. (read more)

Canadian Prime Minister Mark Carney finally started to realize President Trump was likely to ignore Canada and begin direct discussions with Sheinbaum. So, Carney went to Mexico to try and get assurances from Sheinbaum that Mexico would not proceed without Canadian interests in mind.

Essentially, Carney wanted Sheinbaum to be on his team.  However, as diplomatically noted in the phone call with President Trump, President Sheinbaum politely rejected the Canadian partnership. [Insert Trump’s position toward Mexican cartels as an overriding thought]

The Canadians have been talking to U.S. media looking for sympathetic ‘Orange man bad’ coverage.  However, within the contacts between Canadian government officials and U.S. corporate allies, the sentiment from team Trump is very clear:

“The key thing that has struck me, and I think it has struck all Canadians, is so many of these guys in the Trump administration, frankly, they just hate Canada,” said Brian Clow, former Prime Minister Justin Trudeau’s deputy chief of staff who led Canada-U.S. affairs. {source}

It’s not hatred, it’s annoyance.

Years of compounding parasitic annoyances and sanctimonious, ‘holier-than-thou’ pontifications from the arrogant and uppity Canadian government.

The only time Canada has been honest with themselves and with President Trump was when Justin Trudeau was exiting office and admitted Canada cannot function without all of the one-way benefits it receives from the USA {GO DEEP}.

That’s it. That’s the only time Canada has ever been honest about the nature of the economic relationship.  A time when Trudeau had already quit and would not be around to deal with the consequences.  However, the level of Canadian arrogance is not only visible to President Trump, even the Japanese can see it.

Remember that very close relationship between Japanese Prime Minister Sanae Takaichi and President Trump.  That professional, personal and respectful relationship is going to become strategically important this year.

Japan’s economic and trade representatives have told the Canadians that if the USMCA is dissolved, and if Canada no longer has the same trade access current available in the trilateral format, then Japan would rethink its entire investment portfolio in Canada, specifically the auto sector.

In essence, specifically as it pertains to the auto industry, Japan is saying if the USMCA is gone, Japan may pull all their cross-border manufacturing out of Canada and transfer it to the United States.

Prime Minister Mark Carney was recently questioned about the statements from Japan and he waxed nonsensically [SEE HERE] about how Canada would use Chinese BYD electric autos to replace lost Toyota manufacturing.

It’s a hot mess for Canada and getting worse.

Last Friday, Canada’s worst nightmare began unfolding:

WASHINGTON – Today, U.S Trade Representative Jamieson Greer and Mexican Secretary of Economy Marcelo Ebrard announced the first round of bilateral discussions in preparation for the Joint Review of the United States–Mexico–Canada Agreement (USMCA).

The ministers instructed negotiators to begin a scoping discussion on the necessary measures to ensure the benefits of the Agreement accrue primarily to the parties, including by reducing dependence on imports from outside the region, strengthening rules of origin, and enhancing the security of North American supply chains.

Ministers expect negotiators to hold the first meeting the week of March 16 and meet regularly thereafter as part of the Joint Review. [LINK]

Right there, you can see the exact same thing that took place in early 2017, when President Trump began organizing a bilateral trade discussion with Mexico only, in advance of his preferred approach to dissolve NAFTA and use two distinctly different bilateral trade agreements to replace it.  USTR Robert Lighthizer was working with Mexico only.

USTR Jamieson Greer, the studious protege’ of Lighthizer, now has the task of organizing the USA and Mexico while delaying any substantive contact/discussions with Canada until President Trump is ready to drop the hammer.

I can assuredly say President Trump wants everything outlined and in place for a U.S-Mexico deal before he announces the dissolution (joint review withdrawal) to end the USMCA.

There is little to no chance President Trump wants to renew a trilateral trade agreement that allows Canada to keep exploiting their market access to the U.S. without accepting reciprocity.

Remember, Canada’s main export is energy, and Trump has diminished that leverage through the Venezuela operation. Perhaps another ‘ah-ha’ moment for deep weed walkers.  Yes, in addition to giving China a body blow, taking control of Venezuela oil and minerals also weakens the leverage position of Mark Carney.  Can you see it now?

Canada has one key card they can leverage, congress.

Prime Minister Mark Carney is counting on the UniParty in Washington DC to stand in his corner against President Donald Trump and block any attempt to end the USMCA.  However, this is not going to be a surprise to President Trump, because Justin Trudeau did the same thing in 2018 when he coordinated his approach toward NAFTA through then Speaker of the House, Nancy Pelosi.

As I have said with great eagerness, it is going to be a lot of fun to watch this unfold.

President Trump Announces U.S. Economic Boycott of Spain During Meeting with German Chancellor Friedrich Merz


Posted originally on CTH on March 3, 2026 | Sundance 

President Trump holds a bilateral meeting with German Chancellor Friedrich Merz in the Oval Office.  After brief remarks of mutual appreciation, President Trump and Chancellor Merz responded to questions from the assembled press pool.

Chancellor Merz expressed support for the objective of eliminating the regime threat from Iran.  President Trump notes at the beginning how Iran is targeting civilian targets in the region and generating even more support from the Gulf states for the USA.

When asked about the British and Spanish refusal to support U.S. military logistics and deployment, President Trump let the media be aware he is not happy with the position of Spain and the U.K.  President Trump also announced [11:00 of video] an economic embargo of trade with Spain as an outcome of their position.

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Cutting Through the SCOTUS Tariff Fog, USTR Jamieson Greer Discusses Baseline Tariff Reset Shifts and Reciprocity Tariffs


Posted originally on CTH on February 25, 2026 | Sundance 

The Supreme Court tariff ruling has created the need for U.S. Trade Representative Jamieson Greer and U.S. Commerce Secretary Howard Lutnick to modify the baseline tariff approach with the approvals of President Trump.

The baseline tariffs are being reset to 10% with upward adjustment to 15% as planned.  The reciprocal tariffs will not require any substantive modifications as most of the Free Trade Agreements have been cemented with reciprocity tariffs as part of the negotiated deals.

USTR Greer appears on Bloomberg to clarify the current situation and provide some information as to the transitional baseline tariffs as now modified. Additionally, and importantly, Greer begins discussing the USMCA review and his acceptance that President Trump is openly questioning the value for us. Greer notes Mexico and Canada being used as import hubs to avoid tariffs is a big issue. WATCH:

Section 232 [Steel and Aluminum examples] of the Trade Expansion Act of 1962 (19 U.S.C. §1862, as amended) authorizes the President to impose trade restrictions—such as a tariff or quota—if the Secretary of Commerce determines, following an investigation, that imports of a good “threaten to impair” U.S. national security. {SOURCE}

Section 301 tariffs are a trade enforcement mechanism established under the Trade Act of 1974. They allow the U.S. government to impose tariffs on imports from countries that are found to be engaging in unfair trade practices. The Office of the United States Trade Representative (USTR) conducts investigations to determine if a country is violating trade agreements, and if so, it can impose tariffs as a corrective measure {SOURCE}

Section 122 of the Trade Act of 1974 allows the U.S. president to impose tariffs of up to 15% to address “large and serious” balance-of-payments deficits. This authority can be exercised without prior congressional approval for a limited duration of 150 days. After this period, any tariffs must be extended by Congress. {SOURCE}

*FYI, there is a lot of distracting noise in the various social media platforms about internecine MAGA battles and ego-driven points of specific interest.  CTH chooses to focus energy and attention on the substantive policy issues that will generate substantive policy outcomes for America.

Canadians Embrace Cheap Chinese Electric Vehicles


Posted originally on CTH on February 17, 2026 | Sundance 

While the government of Canadian Prime Minister Mark Carney has inked a trade agreement with China to accept cheap imported vehicles in exchange for Beijing purchasing some agricultural products, President Trump has promised those cheap Chinese EVs will never cross the border into the USA.

The Canadian polling on the issue has done a remarkable chang in the past few years.  Now, the majority of Canadians are willing to purchase cheap Chinese EVs. As outlined by Bloomberg, “More than half of Canadians, or 53%, say that knowing an EV was made in China would have no effect on their purchasing decision, according to a new poll by Nanos Research Group for Bloomberg News.”

Approximately 50,000 Chinese electric vehicles will enter the Canadian market in the first year. “The pact with China includes a provision that part of the quota will be reserved for electric vehicles priced at C$35,000 ($25,700) or less, the government has said.” {SOURCE}

The Canadian government wants a Chinese auto manufacturer, any Chinese auto manufacturer, to build factories in Canada to produce these electric vehicles.  Canada wants the jobs and economic activity because Canada is currently bleeding jobs and economic activity due to the trade conflict with the U.S.

Building cheap Chinese EVs in Canada might help offset a few thousand job losses, but building Chinese EVs in Canada only further ensures there will not be a substantive trade agreement between the USA and Canada once the USMCA (CUSMA) is dissolved.  [More on that coming]

Meanwhile, Chinese EV company Build Your Dream (BYD) has announced they sold 4.6 million vehicles worldwide last year, far surpassing Tesla and even surpassing all of the Ford global auto manufacturing.  BYD is now the sixth largest auto manufacturing company in the world.

[Auto News] […] The 2025 sales figures place BYD at sixth largest among global automakers, meaning Ford slipped to seventh in total global deliveries. Toyota remains the dominant global seller with sales exceeding 10 million units followed by Volkswagen Group, Hyundai Motor (including Kia and Genesis), General Motors, and Stellantis.

BYD’s sixth position in the global automotive sales index is particularly notable for an auto maker that focuses almost exclusively on new energy vehicles (NEVs) — a category that includes battery-electric vehicles (BEVs) and plug-in hybrid vehicles (PHEVs). (more)

CTH previously outlined the specific explosion in BYD auto sales HERE.  Europe, Russia, Asia and Australia are flooded with cheap Chinese EVs particularly from the BYD brand.  Canada is now opening themselves to face the same issue.

President Trump Threatens Blockade of Almost Completed Michigan-Ontario Bridge


Posted originally on CTH on February 9, 2026 | Sundance 

Writing on a Truth Social post earlier this evening, President Trump is threatening to block the U.S. side of a new bridge that links Detroit, Michigan to Ontario, Canada:

(Truth Social) – “As everyone knows, the Country of Canada has treated the United States very unfairly for decades. Now, things are turning around for the U.S.A., and FAST! But imagine, Canada is building a massive bridge between Ontario and Michigan. They own both the Canada and the United States side and, of course, built it with virtually no U.S. content. President Barack Hussein Obama stupidly gave them a waiver so they could get around the BUY AMERICAN Act, and not use any American products, including our Steel.

Now, the Canadian Government expects me, as President of the United States, to PERMIT them to just “take advantage of America!” What does the United States of America get — Absolutely NOTHING! Ontario won’t even put U.S. spirits, beverages, and other alcoholic products, on their shelves, they are absolutely prohibited from doing so and now, on top of everything else, Prime Minister Carney wants to make a deal with China — which will eat Canada alive. We’ll just get the leftovers! I don’t think so.

The first thing China will do is terminate ALL Ice Hockey being played in Canada and permanently eliminate The Stanley Cup. The Tariffs Canada charges us for our Dairy products have, for many years, been unacceptable, putting our Farmers at great financial risk. I will not allow this bridge to open until the United States is fully compensated for everything we have given them, and also, importantly, Canada treats the United States with the Fairness and Respect that we deserve. We will start negotiations, IMMEDIATELY. With all that we have given them, we should own, perhaps, at least one half of this asset. The revenues generated because of the U.S. Market will be astronomical. Thank you for your attention to this matter!” ~PRESIDENT DONALD J. TRUMP

The USMCA renegotiation plan likely plays a big part in this announcement.  Don’t react, just watch.

Massive Win for Japanese Prime Minister Sanae Takaichi with Voters Giving Her Party a Big Majority


Posted originally on CTH on February 8, 2026 | Sundance

Japanese Prime Minister Sanae Takaichi took a calculated risk only three months after her October 2025 election victory when she dissolved the Japanese Parliament and called for a snap election. The high-stakes gamble paid off, with Japanese voters handing her ruling Liberal Democratic Party (LDP) a big super-majority Sunday.

Takaichi said in a January press conference, calling for the snap election was a “profoundly weighty decision,” adding that “by doing so, I am also putting my position as prime minister on the line.”

The voters responded with great enthusiasm for her leadership.  Sanae Takaichi was also a protege’ of former Japanese Prime Minister Shinzo Abe, a close personal friend of President Donald Trump.

President Trump who heartedly endorsed Takaichi also celebrated the outcome on Truth Social: “Congratulations to Prime Minister Sanae Takaichi and her Coalition on a LANDSLIDE Victory in today’s very important Vote. She is a highly respected and very popular Leader. Sanae’s bold and wise decision to call for an Election paid off big time. Her Party now runs the Legislature, holding a HISTORIC TWO THIRDS SUPERMAJORITY — The first time since World War Il. Sanae: It was my Honor to Endorse you and your Coalition. I wish you Great Success in passing your Conservative, Peace Through Strength Agenda. The wonderful people of Japan, who voted with such enthusiasm, will always have my strong support.”

Yahoo: […] After an election framed as a referendum on Takaichi herself, the LDP party won more than 310 of the 465 seats in Japan’s lower house, marking the first time since World War II that a single party has secured a two-thirds majority. The broader ruling coalition won more than 340 seats.

In an interview with NHK, Takaichi thanked the voters who “braved the cold and walked through the snowy roads to cast their votes.”

“I wanted the voters to give me a mandate because I advocated for responsible, proactive fiscal policy that would significantly shift economic and fiscal policy,” she added.

The hardline conservative, who enjoys US President Donald Trump’s endorsement, has seen high approval ratings since she was elected less than four months ago, making history as the first woman to lead Japan.  She has won over the public with her strong work ethic, savvy social media game and charisma. (more)

Mrs Takaichi, like Shinzo Abe, is a strong Japanese conservative with a deep nationalist perspective.  This Japanese election outcome is the opposite of what China would like to see happen in the region.

Writing on X Sunday, Takaichi thanked President Trump for his endorsement earlier this month and said the potential of the US-Japan alliance was “LIMITLESS.”

From a North American perspective, the alignment of Takaichi and Trump will provide further bolstering to the upcoming dissolution of the USMCA, as Japan will not want to be on the wrong side of the new bilateral agreements likely to happen as an outcome.  Japan will be cautious with any investment positioning in Canada.

Trade Watch – President Trump Has Conversation with President Sheinbaum About Upcoming USMCA Review


Posted originally on CTH on January 30, 2026 | Sundance January 30, 2026 | Sundance 

President Trump speaks to President Sheinbaum about upcoming USMCA renegotiation, while Mexican Economy Minister Marcelo Ebrard meets simultaneously in Washington with US Commerce Secretary Howard Lutnick and U.S. Trade Representative Jamieson Greer to discuss the upcoming trade review.

(VIA BLOOMBERG) Mexican President Claudia Sheinbaum said she had a “cordial” conversation with Donald Trump on Thursday, discussing trade and security issues ahead of the review of the North American free trade deal.

Sheinbaum said the review of the United States-Mexico-Canada Agreement will continue as planned and that she and the president discussed tariffs and non-tariff barriers in their latest call.

Mexico’s leader added that Trump invited her to the US but that no date has been set for what would be their second in-person meeting.

On security, Sheinbaum offered that both leaders are pleased with the level of cooperation so far between their two countries. Trump agrees “that we are making progress in the general understanding we have,” she told reporters at her regular daily media briefing, without offering more details.

Sheinbaum first revealed the latest phone call with Trump in a social media post. (read more)

We all know what is likely to happen, these small articles are like aperitifs while we await the main performance.   Meanwhile, the overwhelming majority of Canadians -sans possibly Alberta residents- are clueless.