The $99 Billion US Pet Industry


Armstrong Economics Blog/North America Re-Posted Dec 5, 2021 by Martin Armstrong

The pet industry is on the rise in the US, and consumer spending patterns show that pet owners are not reluctant to spend money on their companions. According to the American Pet Products Association (APPA), around 67% of US households have at least one pet, marking the highest level of pet ownership on record. As a result, the pet industry in America alone reached $99 billion in 2020, and analysts expect this figure to rise.

In fact, pets have become a staple in many American households to the point that one in ten pet owners are actually delaying having children to focus on their pets. Surprisingly, Zulily found that 42% of Millennials admitted that a key factor in becoming a homeowner was the desire to provide a larger space for their dog. Therefore, people are making major life decisions and purchases based on their animals’ needs. The APPA found that the average owner spends $1,380 annually per dog and $908 per cat. That amount could quickly spike if a pet falls ill or has special needs. Grooming, training, and boarding costs would also push this number higher for middle and upper-income owners.

Millennials are also driving sales for pet-related items, with 51% reportedly buying their pet a gift at least once per month. Again, online purchases are driving the trend, and experts expect a quarter of America’s pet supply purchases will be made online within the next two years.

A decade ago, Americans spent only $45.53 billion on pet supplies annually. That number has doubled and is on the rise. Consumers are willing to spend more money on their pets as they have advanced their status in American society from working domesticated animals to well-loved house pets.

President Donald J. Trump Honors Veterans Day


Posted originally on the conservative tree house on November 11, 2021 | Sundance | 60 Comments

President Donald Trump has a message to all the men and women who have served our nation in the armed forces {Direct Rumble Link}

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Republican Glenn Youngkin WINS in Virginia – Overnight Election Result Discussion Thread – Republican Also Winning in NJ at Midnight


Posted originally on the conservative tree house on November 3, 2021 | Sundance | 250 Comments

DC is shook….

As 1:00am arrives, the Republican candidate for Governor Glenn Youngkin has won a massive victory for the people of Virginia.

Additionally, Republican candidate Winsome Sears has won as Lieutenant Governor becoming the first black woman to win a state-wide race; and Republican Jason Miyares appears to have won his race for Attorney General.  The Virginia House of Delegates is still a toss-up, with a very good possibility to flip to Republican control.

How it started……  How it ended:

Trump Launching Social Media Platform


Armstrong Economics Blog/BigTech Re-Posted Oct 22, 2021 by Martin Armstrong

Former President Donald Trump is launching a new social media platform in Q1 of 2022. According to his son Donald Jr., the Trump Media and Technology Group and Truth Social will aim to “counter censorship” and “give a voice to all.” This should be interesting.

Even liberals can see that conservative voices have been muted by Big Tech. Twitter even had the power to completely ban a then sitting US president from its platform. Twitter and other social media sites continually remove all content that does not follow the larger agenda. The internet has become our largest source for obtaining information, but the public at large is only informed on the popular view. Our knowledge and voices should not be suppressed.

The First Amendment: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.

Ever Faithful, President Trump Makes a Surprise Visit to New York Police and Firefighters


Posted originally on the conservative tree house on September 11, 2021 | Sundance | 155 Comments

On the 20th anniversary of 9-11 President Donald J Trump drops by his hometown of New York City to surprise and thank the New York police officers and New York firefighters.

Throngs of people rushed to get pictures with President Trump and he delivered remarks to those present.  Two videos below:

It is remarkable, and yet inspiring and appropriate, to witness the joy provided by President Trump on such a somber occasion.  There is a genuine attribute of patriotic affection demonstrably evident whenever Donald J Trump enters the venue.   Soothing water to quench parched American souls.

The Better Option


Posted originally on the conservative tree house on September 11, 2021 | Sundance | 84 Comments

He stared toward a cloudless sky, a tear was present in his eye.
What did he see I wondered loud – this man of strength did not look proud.

Transfixed we watched through a camera’s lens; strangers before, now oddly friends.
What are his eyes held witness to? What’s stirring such tears of painful hue?

Electronically we were connected, our lives attached, a stopped nation affected.
What horror was there, upon his gaze? – What caused such pain amid the haze?

Some sounds not known were heard aloud – and people screamed amid the crowd.
We struggled to sense what view they saw, the fireman’s face was present more.

His sorrowed eyes bleeding despair – my God, what was he seeing there?
I could not move, we stood transfixed, my view of hell would soon be nixed.

He bore my witness through those flames, this hell on earth from terror planes.
Our Eagle screamed….. the metal cracked, two once proud towers stood attacked.

The human toll still yet unknown, our feeling safe was overthrown.
Finally as I stared I recognized….. what was causing those tears in that fireman’s eyes.

Oh – My – God, humanity was being lost – and helplessly we saw the cost;
The sound of people,… people,… jumping down, from towers strong in our New York town.

Locked in horror, frozen, all there stood – bewildered eyes saw nothing good.
We viewed a scene of great despair…amid evil, smoke, and hate filled air.

Connected witness we became, to terror’s rage and human pain.
Trapped atop a blinding heat, were once moms and dads upon the street.

A “better option“?… caused by hate – to leap the flames and own your fate.
More horrid thoughts we’d never known, not from before the glass had blown.

Theirs was not an option for the stair, their only choice hands locked in prayer.
I cannot grasp the thoughts that crossed – the minds of those loved, soon to be lost.

As victims now…. their life soon ceased, a hurling body – soul released;
and for those who bore witness, my God the pain; those memories seered will long remain.

Connected all we stood aghast, all witness to the terror blast.
Their bodies torn, their spirit lost; memories now……. a priceless cost.

But what we have now to decide; reflecting on this place they died.
The Blood-soaked ground, the empty skies, our throat in knots, our tear filled eyes.

A memory now so deeply burned, their sacrifice for us was learned.
The hurt, the pain, the bitter sorrow, must guide us now toward tomorrow.

For those we loved and families lost, no gold of man can count the cost.
Through the eagles’ tears our nations price, we must honor those of sacrifice.

How do we honor such courage bold, and warm our souls despite the cold.
A daunting charge ‘mid our mortal stage – to reflect that courage amid our rage.

Two decades past and now we find – our hearts, our souls, our tears, our mind.
Still harken back and feel those tears; the wound -the scar- through many years.

Memories honored must remain, our task in life to cherish that pain…
For souls we lost and sorrow bound – we must always respect such hallowed ground.

~Sundance

President Donald Trump Message on The Anniversary of 9-11-01


Posted originally on the conservative tree House September 11, 2021 | Sundance | 126 Comments

President Donald J Trump delivers remarks on the 20th anniversary of the 9-11 attack.  {Direct Rumble Link}

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No political candidate in my lifetime has better reflected the heartbeat of the American people.  This is ‘The People’s President’; raw, unfiltered, brutally honest -often to a fault- and unapologetically proud of this nation, our nation, One Nation under God.

Reminder below…

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Dave Rubin Interviews Tucker Carlson


Posted originally on the conservative tree house on September 6, 2021 | Sundance | 321 Comments

… and it it very much worth watching.   Dave Rubin interviews Fox News #1 television personality Tucker Carlson for the first time since Carlson moved his family out of the DC beltway in order to protect his family from the insanity that was building around them.   Carlson now works from his home studio in up-state Maine, the location of this video interview.

What Carlson outlines in the last minute of this interview is very relatable to me.   After watching this interview, I actually have a new perspective on Tucker Carlson. WATCH:

Happy Labor Day Scruffnecks


Posted originally on the conservative tree house on September 6, 2021 | Sundance | 91 Comments

It’s Labor Day in America. A time to pause and celebrate work, productivity, problem solving and the value of a nation built upon boundless ingenuity so long as we tend the flickering flame of liberty and freedom.

No other nation on earth was ever conceived on the principle of allowing people to manifest their own destiny, while keeping government out of their lives.  The vision, the premise and the purpose, was to allow you the freedom to determine your place in life; and even, at any time, change that determination and strike off in an entirely new direction.

Our labor and aspirations would not be pre-determined by caste, tier, creed or social status; but rather by our personal vision for our own future.  The right of self-determination.

Labor day is a time to reflect on the value of work; the great personal benefit of endeavors achieved; the pride in accomplishment -regardless of scale- amid this thing we call life; and all of these considerations have absolutely nothing, not-one-thing, to do with the money we assemble in the process.

What is the current value of a former seed that became a tree nurtured toward its continued maturity over decades?  What was that seed worth at the time it was planted?  We can only see the value in hindsight many years later.  What value lay in the blood at Fort McHenry?

The job, per se’, was simple.  Hold the flag-pole in place.  Keep that representative flag held high, no matter the cost.  And yet, that cost, my God THAT COST, could it ever be quantified appropriately?   A simple yet consequential task that expressed the fullest measure of devotion to the underlying premise, freedom.  America!

Several years ago, Florida Power and Light won the prestigious international Edward Demming Award for excellence in multi-platform engineering, efficiency superiority and total quality in the process of energy management.

However, the scruffy rednecks did not blow every PhD intellectual out of the water with slide rules, CAD programs, articulated and quantified quality improvement processes and engineering acumen. They did it with hard hats and dirty fingernails.

Because they lost the award, the jaw-agape Japanese spent 6 months visiting and reviewing FPL and later published a 1,000 page study essentially saying FPL “wasn’t really good, they were just lucky.”  You see, the reviewers couldn’t actually quantify the reason why the Florida-based energy company was so successful.  In response the FPL field leadership laughed, took out magic markers and wrote on the back of their hard hats: “WE’RE NOT GOOD, WE’RE RUCKY.”

A few years later, every single Kuwaiti oil field was blown up by Saddam Hussein. Global analysts and think-tanks proclaimed it would take 5 years to cap them all off and restart the Kuwait oil pumping industry. Well, the Kuwaiti’s and Saudi’s called Texans, who had them all capped and back in working order in 6 months.

We are a nation that knows how to get shit done.

A few more years pass, and the Northern Chile mine workers were trapped two miles underground. The eyes of the world began to tear as the word spread. Most began to whisper no one could save them. Who did they call for help? A bunch of hick miners from USA coal country who went down there, worked on the fly, engineered the rescue equipment on site, and saved everyone of them.

Yup, that’s our America. Ingenuity born from freedom.

Across the pond a half-breed Islamic whack job, armed with an AK-47 and a goal to meet his virgins, began opening fire on a train in France. The scruffneck Americans on board didn’t run to the nearest safe room and hide themselves amid baguettes and brie. They said, “let’s go”, and beat the stuffing out of that little nut with a death wish.

Legion d’Honneur or not, that’s us. That’s just how we roll.

Lady Liberty can stroll along the Champs-Elysées with a swagger befitting Mae West because without her arrival, they’d be speaking German in the Louvre. Yet, for the better part of the past decade, a group of intellectual leftists have been teaching our children that it’s better to be sitting around a campfire eating sustainable algae cakes and picking parasites off each other; because ‘save the planet’, or something similarly minded. It would appear, they hate the outcomes and inequities from freedom.

So we get to today, and right now those who wish to “fundamentally change” our nation are waging a full frontal assault against our constitutional republic. The bombardment seems overwhelming.

Leftist city and state leaders have abandoned rule of law in favor of supporting a mob effort to destroy our sense of national unity. Political activists, left-wing ideologues under the guise of democrats, and a host of media allies are conducting information warfare on behalf of their objective. Big tech social media companies are attempting to remove the voices of those who are fighting back.

There is a great deal of purposefully driven anxiety and fear amid our nation as this multi-faceted internal war takes place. However, there is a primary element to this effort that each person can shield themselves from, and act to counter.  We are, yet again, in Fort McHenry.

Do not let your sense of self succumb to this assault. Do not let them win the battle for your peace of mind.

It might, heck, -check that- it does seem overwhelming at times. But that is the nature of this collectivist strategy.  That is the purpose of this bombardment. We must hold strong and push back against their lies and manipulations. If you look closely at their attack, it is weak and much of it is psychological bait. Do not fall into the trap of despair.

When we share the message, “live your best life”, it is not without purpose. Every moment that we allow the onslaught to deter us from living our dreams, is a moment those who oppose our nation view as us taking a knee. Do not allow this effort to succeed.

You might ask yourself how can I, one person, a flea looking into a furnace, retain an optimistic disposition while all around me seems chaotic and mad.

That’s the point; it ‘seems’ chaotic and mad because it has been created to appear that way. There are more of us than them; they just control the systems that allow us to connect, share messages and recognize the scale of our assembly.  We cannot comply our way out of tyranny.

Every second that you live your life with thankfulness for the abundance within it; every moment that we CHOOSE to engage with fellowship; every day that we accept guidance from God – however you define him to be; and every moment we cherish this time to be a beacon of optimism; is a moment that we withstand that barrage and hold the flag in place. It is a genuinely patriotic position not to succumb to the attack.

If you allow yourself to be drawn into crisis and despair, you allow them to win. If your center of normal is based around this overwhelming onslaught, you will eventually concede liberty in favor of peace. Once we stop living in liberty, we no longer have peace.

It is time to hold that flagpole again. To remember the reason the seed was planted. To cherish the tree of liberty.

We must withstand this onslaught, any onslaught, and rally to the origin of our true national spirit. We must rally to a standard of Americanism and accept this is not that. In essence, we must individually take a stand. Purposefully, deliberately and with forethought, we must engage those around us to get rid of this sense of foreboding.

This approach is how we win the larger battle. Again, it seems simple, but keeping that flag standing tall requires the heart of a lion and dirty fingernails.

All around us, in every tribe and region, there are people who need you to show them the strength that you have. Strength of spirit. Strength of fellowship that you will not relent from expressing. Lead your children, your children’s children, and the children of community with an unwavering and steadfast example.

No matter what noise is shouting from the loudspeakers we must withstand it; you must withstand it. We must make eye contact and remain joyful.

We cannot allow despair to be the status quo; and we cannot allow a generation to experience a world without joy.

Our nation needs more people like you, right now. Don’t wait… engage life. Resolve to get optimistic however you need to do it. Then let that part of you shine right now. This is how we fight.

Hold up that flag; give the starter smile. Rally to the standard you create and spread fellowship again. God knows we need it.

Yes, when I hear President Donald Trump say, “Let’s Make America Great Again”, I also hear the familiar echo “cowboy up” people.

Git ‘r done.

It’s high time we stop being embarrassed about our exceptional American nature, and start being proud of it again.

Because when it matters most, when it really counts, when it’s really needed, there’s a whole bunch of people all around this world of ours that are mighty happy when swagger walks in to solve their problems.

Yeah, this Labor Day let us recommit to “Make America unapologetically Great Again”.

Swagger on, MAGA!

President Trump Presents Congressional Medal of Honor to Sgt. Major Thomas Payne, U.S. Army – Video and Transcript…


Earlier today President Trump presented the Congressional Medal of Honor for Sgt. Major Thomas “Paqtrick” Payne, U.S. Army. President Trump called Payne: “one of the bravest men anywhere in the world” for his role in a daring 2015 mission to rescue dozens of hostages who were set to be executed by Islamic State militants in Iraq.

Payne negotiated a barrage of enemy gunfire and repeatedly entered a burning building in a harrowing effort that saved more than 70 hostages. [Video and Transcript Below]

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[Transcript] – THE PRESIDENT: Thank you very much, Chaplain Winton. Really, a beautiful job. And thank you for your service.

Please. Thank you.

 

Today, it’s my privilege to present the Congressional Medal of Honor to a warrior who has devoted the last two decades to fighting the forces of terror. Please join me in welcoming today’s extraordinary recipient, Sergeant Major Thomas Patrick Payne. Congratulations. (Applause.) Thank you very much.

We’re grateful to be joined by Pat’s really wonderful wife, Alison. And, Alison, thank you, for being here on this very momentous occasion. This is — this is the big one. You know that. This is the big one.

Also with us is Patrick and Alison’s 6-year-old son, Aaron. Aaron, thank you for being here. He got a very nice little award back there: a beautiful pen. Right? You’re going to save that pen. Thank you, Aaron.

I want you to know that your Dad is one the bravest men anywhere in the world. You know that, right? You knew that before — I think you knew that before we knew it. So, congratulations to both.

With us also is our First Lady — thank you, darling; and Vice President Mike Pence — Mike, thank you very much; along with Secretary of Defense Mark Esper — Mark, thank you; Congressman Richard Hudson — Richard — Richard, thank you very much; Secretary of the Army Ryan McCarthy — thanks, Ryan; Chairman of the Joint Chiefs of Staff Mark Milley — Mark, thank you very much. It’s amazing the way all these big generals are showing up. This is something, huh? (Laughter.) This is the big one, as I say — always do. It always will be. The Army Chief of Staff James McConville — James, thank you. Thank you very much, James. And Sergeant Major of the Army Michael Grinston — thank you, Mike. Thank you very much.

I also want to recognize the three Medal of Honor recipients that are with us: Matthew Williams, Edward Byers, and Walter Marm. Thank you very much. Thank you very much. (Applause.) Thank you. That’s great. A lot of brave people are with us today.

Pat grew up in a small town in South Carolina. His dad is a police officer. His grandfathers served in World War Two, in Korea, Vietnam. Service to our country really goes through their veins very, very rapidly.

Exactly 19 years ago today — on September 11th, 2001 — news of the attack on our nation’s great, great country — this was just an attack like has never happened to us. But it went through Pat’s high school — and went through his classroom. And Pat was sitting there, listening. His teacher solemnly told the students that their generation had a fight to win. They were going to fight and fight to win. In that moment, Pat was called to action. He knew that his country needed him.

Ten short months later, at the age of 18, Pat was in Army basic training at Fort Benning. Soon, he joined the elite ranks of the legendary Army Rangers. Pat became an exceptional soldier and expert sniper. He saw heavy combat in multiple theatres of battle.

In 2010, during a deployment in Afghanistan, his leg was severely wounded by an enemy grenade. While recovering in South Carolina, Pat met with his wife, Alison. Well, that was probably not a bad wound then, was it? Huh? It was worth — (laughter) — I hope you’re going to say it was worth it. (Laughter.) It was.

Less than two years after being injured, Pat competed against some of America’s toughest warriors and won the prestigious Best Ranger Competition, among the most grueling physical contests anywhere in the country.

In October of 2015, on his 14th deployment, Pat was part of a team assigned to plan and conduct an operation to rescue over 70 Kurdish prisoners being held by ISIS barbarians in Iraq. The team soon received horrifying intelligence that the terrorists were planning to massacre their captives and bury them in freshly dug graves. Pat and his teammates raced into action.

After midnight, on October 22, Pat boarded a helicopter and departed on a mission to free the hostages from two buildings guarded by dozens of ruthless and bloodthirsty ISIS terrorists. He was in command of a team clearing one of the compounds. As soon as the ramp to his helicopter went down, Pat rushed into a blistering hail of gunfire. Pat and his team swiftly overpowered the enemy, secured the building, and freed 38 of the hostages.

Then Pat received word that the rest of the assault team was facing harsh resistance in another complex. Pat turned to one of his fellow soldiers and said, “Let’s get into the fight right now. Let’s get into the fight.” He saw that the other building was on fire and he knew more of the hostages were still trapped inside. He and his team climbed up ladders to the roof and opened up fire on the enemy. Multiple ISIS fighters detonated suicide vests, ripping a portion of the building into pieces.

But Pat and his fellow Rangers fought through the fire, the bullets, and the deadly blasts. Pat navigated to the front door and saw the captives were being held behind a metal door secured by two very heavy padlocks. He grabbed a pair of bolt cutters and ran through smoldering flame and smoke. As bullets impacted all around him, Pat succeeded in cutting one of the locks before scorching, sweltering heat forced him to leave the building for some air.

Pat caught his breath in a few seconds and was back. He ran right back into that raging blaze. He sliced the final lock and released the rest of the hostages as the building began to collapse. He received orders to evacuate, but he refused to do so; he didn’t want to leave anyone behind.

Pat ran back into the burning building that was collapsing two more times. He saved multiple hostages, and he was the last man to leave. He wouldn’t leave. No matter what they said, no matter who ordered him to do it, he wouldn’t do it. He was the last one out. It was one of the largest and most daring rescue missions in American history. Pat and his team rescued 75 captives and killed 20 ISIS terrorists.

Pat, you embody the righteous glory of American valor. We stand in awe of your heroic daring and gallant deeds. You truly went above and beyond the call of duty to earn our nation’s highest military honor.

Pat would be the first to remind us that he was not alone that day. In the battle, one Army Ranger made the ultimate sacrifice: Master Sergeant Josh Wheeler. Josh was something. Right, Pat? Josh was something. You’ve — you’ve said that before.

Today, we’re deeply moved to be joined by Master Sergeant Wheeler’s wife, Ashley Wheeler. Ashley, our hearts break for your loss. A great man. That was a great man.

Ashley — where is Ashley? Ashley, please stand up. Thank you. (Applause.) Thank you very much. Thank you, Ashley.

Our nation endures because fearless warriors like Josh are willing to lay down their lives for our freedom. Our children can grow up in peace because Josh had the courage to face down evil. Our debt to him and to you is everlasting. And again, thank you very much, Ashley. We appreciate it very much. We will honor him forever. You know that. Very special group of warriors, men — great men.

Pat has said that as soon as our soldiers’ boots hit the ground, they are ambassadors of the American way of life. Everywhere they go, the men and women of our armed forces instill our friends with hope, our enemies with dread, and our fellow citizens with unyielding American pride.

Over the course of his service, Pat has embarked on an astounding — really, an astounding 17 deployments in defense of our nation. General Milley, that’s a lot, right? Is that a lot?

GENERAL MILLEY: That’s a lot, sir.

THE PRESIDENT: That’s a lot. Okay, I needed that little extra confirmation. That’s a lot.

He now serves as an instructor at the U.S. Army Special Operations Command, training the next generation of American warriors. Today, he joins the immortal company of our most revered American heroes. Pat, you personify the motto “Rangers lead the way,” and you inspire us all.

It is now my privilege to present Sergeant Major Thomas Patrick Payne with the Congressional Medal of Honor. I’d like to ask the military aide to come forward and read the citation.

Thank you very much.

MILITARY AIDE: Attention to orders. The Medal of Honor is awarded to Sergeant First Class Thomas P. Payne, United States Army, for conspicuous gallantry and intrepidity at the risk of his life above and beyond the call of duty on October 22, 2015.

His heroism and selfless actions were key to liberating 75 hostages during a contested rescue mission that resulted in 20 enemies killed in action.

Sergeant First Class Payne’s gallantry under fire and uncommon valor are in keeping with the highest traditions of military service and reflect great credit upon himself, the United States Special Operations Command, and the United States Army. (Applause.)

(The Medal of Honor is presented.) (Applause.)

END 3:34 P.M. EDT