Posted originally on Jun 16, 2025 by Martin Armstrong 

A billion-dollar company went bankrupt nearly overnight when it was revealed that their AI software was simply a group of 700 Indians in a data center providing users with responses. Builder.ai was valued at $1.5 billion and attracted major investors such as Microsoft.

The company engaged in what is known as “round-tripping” with VerSe Innovation, an Indian social media firm, where each company billed the other for similar amounts in order to inflate sales. Investors were misled, as they believed the company was performing well.

Builder.ai declared their 2024 revenue to be $220 million, which was later revised to $55 million. In 2023, they initially claimed to gross $180 in sales, but later revised this to $45 million. The company’s AI service “Natasha” was said to be a revolutionary development in AI. It turns out that Natasha was barely functional, and 700 Indian engineers performed most of the coding.

The company is facing insolvency hearings in jurisdictions across India, the US, and the UK. The company now has significant outstanding debts for unpaid cloud services, owing Microsoft $30 million and Amazon $85 million.

We are amid an AI start-up boom where countless companies are claiming to offer real AI services. This is a cautionary tale, as not all startups are operating on real AI platforms. Builder.ai was able to deceive even Microsoft. Proceed with caution.