Posted originally on the CTH on January 18, 2023 | Sundance
Steven Crowder is a smart and witty voice, generally a happy warrior who has been in the battle against the cultural and political progressive movement for over a decade. He’s been in the fight for quite a while and deserves a great deal of praise for bringing a generation of younger people into the fold. I respect his long-established time in the trenches of the cultural war, and we are helping him deliver his message.
Crowder’s audience, the “Mug Club”, is likely a mix of Gen-Z and Gen-X rebels throwing sand into the machinery. He does a great job producing content that deconstructs the insanity of the political left in a way that works and expands his audience. Crowder has almost 6 million YouTube subscribers and while I don’t follow him closely, the message he delivered yesterday is very pertinent.
The problem he outlines is an inside baseball dynamic taking place in the background of the conservative media. It essentially boils down to a financial issue CTH raised a long time ago when the first signals of this troubling trend started. Most of the “well known” conservative media outlets have been purchased and co-opted by a financial system that ultimately controls their content. If you have the time, WATCH:
What Crowder is discussing is the reason why Michelle Malkin dropped out of the fight. The “BigCon” Crowder notes is essentially like the Fox News of alternative media. They offer incentives to monetize the content provider (broadcaster, website, pod caster etc.) then lock the content providers into extremely controlling contracts that control the outcomes.
Ultimately, what the audience ends up seeing is an approved finished product that is acceptable to BigCon and Big Tech. In essence they are in bed together to stop bold and alternative conversation and filtrate the message to shades of soft pastels.
Charlie Kirk, Turning Point USA (TPUSA), Posobiec, Tim Poole, Conservative Review, CRTV (Glenn Beck, Blaze), Mark Levin, Dave Rubin, Salem Media [Townhall, Hot Air, Twitchy, Red State, PJ Media], The Daily Wire with Ben Shapiro, Candace Owens, the list of names and outlets who participate in this overall system is very long. Upstream you will find the same financial underwriters, and all of them have a commonality.
Crowder is at an inflection point and obviously he is unwilling to capitulate to the guiding hands in control that no one is allowed to discuss.
Good for him. I hope he can leverage his influence to break the control mechanism, give startups an alternative, and continue the rebellion.