Target Profit Drops 90% in Second Quarter as Inflation Changes Consumer Purchasing


Posted originally on the conservative tree house on August 17, 2022 | Sundance

In the second quarter of 2021 Target earned $1.82 billion in profit.  In the second quarter this year, target earned $183 million. That’s the result of inflation hitting the middle-class consumer.

Few people are buying electronics, home goods, durables or clothing.  Any retailer that specializes in the sale of non-essential items is going to feel the financial results of working-class families reprioritizing their spending.  Checkbook economics is the economics that matters.

Hopefully, CTH readers are well prepared for this phase of the Joe Biden economy. It will almost certainly get worse.

(Daily Mail) – Target reported on Wednesday that its profits plunged nearly 90 percent last quarter after it was forced to slash prices to clear unwanted inventories of clothing, home goods and electronics.

In early June, Target warned that it was canceling orders from suppliers and aggressively cutting prices because of a pronounced spending shift by Americans as inflation cuts into spending on non-essential items.

US retailers have cut their profit forecasts in recent weeks as consumers squeezed by higher prices for essentials such as food and gas cut back on items like apparel and electronics.

[…] ‘Americans have had to trade down or delay purchases as inflation continues to squeeze household budgets,’ Morning Consult’s retail and e-commerce analyst Claire Tassin told DailyMail.com. (read more)

The cascading impact will flow through multiple sectors, including housing.

(Forbes) – Despite falling mortgage rates providing some relief to potential home buyers, mortgage applications fell to the lowest level since the turn of the century last week—providing fresh evidence that the housing market downturn may have room to run as some experts worry about how the collapse will damage the broader economy.

Mortgage applications fell 2.3% from one week earlier, according to the latest data from the Mortgage Bankers Association, pushing overall applications to the lowest level since 2000 even as rates on the popular 30-year fixed mortgage slipped to a two-month low of less than 5.5%. (read more)

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