Berkshire Hathaway: CEI Score 0


Armstrong Economics Blog/WOKE re-Posted May 30, 2023 by Martin Armstrong

Berkshire Hathaway managed to score a total of zero imaginary woke points on the Corporate Equality Index. The Human Rights Campaign (HRC) investigates how woke a business has become, solely on LGBTQ+ policies, and assigns it a woke credit core (CEI). I mentioned in another post how this score has become increasingly harder to obtain, with the organization making obscene demands regarding employer-funded healthcare and practices. So is Warren Buffett secretly homophobic to receive the lowest possible CEI score? No.

Buffett simply declined to report Berkshire Hathaway’s business to the Human Rights Campaign. The company did not suffer as a result. No one is forced to report their company’s policies to this agency, and yet nearly all Fortune 500 companies do. The HRC states it has over “1,200 participants,” meaning companies are choosing to pander to the woke agenda.

The HRC has been cracking down on businesses for over 20 years and the requirements have become completely ridiculous. “We get surveys all the time … on all kinds of things, and we basically don’t answer them,” explained Buffett in a 2014 interview, and added it’s Berkshire’s practice not to respond to surveys. Furthermore, Buffett does not dictate policies for the companies under Berkshire.

So yes, it really is that simple. Companies need to come together and agree to refrain from reporting to the HRC and giving any credit to this social score. The HRC, backed by Soros, has turned human rights into a culture war that is destroying companies (see: Anheuser Busch). It has taken numerous failed marketing campaigns for companies to realize that the woke agenda is bad for business. I know a gay man who said he detests “rainbow marketing” and finds it offensive. These businesses try to appease the HRC but should focus on their clients. I disagree with Buffett on many topics, but this is one case where I believe he is correct.

Starbucks India Scandal – The Real Reason Companies are Going WOKE


Armstrong Economics Blog/WOKE Re-Posted May 22, 2023 by Martin Armstrong

Indians are boycotting Starbucks after the company released a new ad normalizing the woke agenda. They sell overpriced coffee produced from cheap labor—what is Starbucks trying to achieve here? The marketing department for Starbucks India certainly heard about the Bud Light scandal that ruined the brand. People across India are stating that they do not want the Western woke agenda to infiltrate their culture built on tradition. But, there is a reason companies are trashing their brands to adhere to the woke agenda. Follow the money!

As I have stated many times, transexuals compose a tiny fraction of the population, but the woke agenda aims to normalize a genderless world. India is a conservative country that has yet to recognize same-sex marriages. This is a step back for gay people who are simply trying to live their lives without pushing their lifestyle on the population at large. #BoycottStarbucks began trending on Indian social media shortly after the ad was released. Why would Starbucks, a company with unlimited marketing resources, promote such a tone-deaf ad?

The real issue here is the CEI score—a new credit score based on a company’s woke rating. The CEI (Corporate Equality Index) was created by the HRC (Human Rights Campaign), a massive international political lobbying group that pushes the woke agenda aggressively. Lobbyists from the HRC routinely visit corporations to ensure they are implementing the woke agenda. They provide strict guidelines and demands for companies to follow to receive a high CEI score. If a company receives a low CEI score, the woke investor funds immediately pull their funding. They will send activists to protest the company and begin counter-ad campaigns to hurt the company’s image. Anyone who does business with that company is also condemned for supporting intolerance and hate. Companies and all their associates are blacklisted from leftist funding if they do not do as they are told by the man pulling the strings.

Who funds the HRC? None other than George Soros and his Open Society Foundation! This arbitrary credit rating has no relevance other than appeasing the elites wishing to destroy society from within so they can Build Back Better. They want us to lose our basic identities as men and women because they see us all as pawns. The masses would be easier to control if all the men were feminized. The CEI is not as well known as the ESG, which rates a company’s adherence to the climate change agenda. Will companies continue isolating their audience to achieve this imaginary CEI score? Time will tell.