Jun 7 2023

Jaw Dropping Stats – Reports of Bud Light Memorial Day Sales Dropping -60% as Brand Boycott Continues

Posted originally on the CTH on June 6, 2023 | Sundance

Memorial Day customarily kicks off summer and the beer beverage industry generally looks forward to the enhanced sales that come from summer. However, if the recently published reports of Anheuser-Busch sales are accurate, which includes a stunning 60% sales drop during the holiday, the brand position of Bud Light is in freefall.

While the impacts do have a regional trend based on consumer boycotts and patterns, when the Daily Mail reports, “numbers are suffering primarily due to a decline in Bud Light sales that reached as high as a 60 percent drop off over the week that ended on Memorial Day,” we can be certain the executive offices of A/B are watching closely. The feedback from wholesalers and distributors to the parent company must be something beyond alarm.

Worse still, the forward-looking data trend doesn’t offer any hope. Things are getting worse for the parent company.

(Daily Mail) – […] For the week ending May 20, Bud Light sales across the US fell nearly 26 percent compared to the same period last year. For the week ending May 6, in-store sales plummeted 23.6 percent. And the week before that, ending April 29, sales dropped by 23.3 percent.

This follows declines in sales for the week ending April 22, which saw a 21.4 percent decline. Seven days earlier, the dip has been 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.

The data – showing that US sales of Bud Light are dropping by as much as 20 percent each week – is being uniformly viewed by industry experts as a negative trend that may not reverse itself anytime soon.

Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the ‘whole industry is in shock’. (read more)

It is safe to say the Bud Light brand is now firmly connected to the image of transgender ideology. As a result, it would appear that anyone who holds a Bud Light beverage is essentially identifying themselves as a transvestite pickle-puffer, and that could potentially draw considerable side-eyes from anyone in a public place outside the region of San Francisco, California.

As further noted by the New York Post, “Demand for Bud Light over the crucial Memorial Day weekend — the official kickoff of the summer beer buying season — was lukewarm with many store shelves still holding cases of the once mighty beer, Williams said after a spot check of local stores. At least one store was trying to unload a 24-pack of Bud Light for just $3.49, according to Beer Business Daily.”

Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.

“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”

It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.

Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand. This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders.

This level of ongoing public relations failure is something for the record books. I wonder if Target Inc is paying attention.

Jun 6 2023

Real Estate, Blackrock & Dodd-Frank

Armstrong Economics Blog/Real Estate Re-Posted Jun 6, 2023 by Martin Armstrong

QUESTION: Mr. Armstrong, I have a question about Blackrock buying up all these homes. It seems that the Dodd-Frank bill empowered Blackrock to buy up all of these homes and rent them out. Was this all rigged for their benefit?

Thank you for being a rare light of truth in these dark times.

ANSWER: Dodd-Frank Title XIV establishes minimum standards for all mortgage products. It was a very clever piece of legislation that I would suspect Blackrock had a hand in creating. It prevents making a home mortgage loan unless they reasonably determine that the borrower can repay the loan based on the borrower’s credit history, current income, expected income, and other factors. The solution was to stiffen regulations to trap people into being perpetual renters and in reality shuts them down from ever owning a home. This has created the marketplace for Blackrock. It would be one hell of a coincidence that this provision came from a politician who did not understand the economy. It has the fingerprints of something much more sinister.

The Dodd-Frank Act effectively legislated that banks cannot allow a low-income person to own a home. Obama claimed that to make sure that a crisis like this never happens again, he signed the Dodd-Frank Wall Street Reform and Consumer Protection Act into law which was indeed the most far-reaching Wall Street reform in history. It was pitched that the Dodd-Frank legislation would prevent the excessive risk-taking that led to the financial crisis. Yet it did so by outlawing home ownership for the low-income and trapping them as perpetual rental clients for Blackrock. That was very convenient. Quite a few hands were in the cookie jar on this one. The wording was discriminatory for the potential home buyer rather than targeting the practices of the banks who made the mortgages and resold them. The better way would be to penalize the original mortgage lender for their lack of fiduciary duty than to codify restrictions on the consumer.

Jun 6 2023

New WOKE Advertisement

Armstrong Economics Blog/Humor Re-Posted Jun 5, 2023 by Martin Armstrong

Jun 4 2023

Target CEO Ends They/Them’s Silence on the Boycott

Awaken With JP Published originally on Rumble on May3, 2023

Jun 2 2023

WOKE = Director Using Other People’s Money for Personal Beliefs

Armstrong Economics Blog/Rule of Law Re-Posted Jun 2, 2023 by Martin Armstrong

COMMENT: Mr. Armstrong; reading your piece on the unconstitutionality of this Woke Agenda, I must say as a legal expert that you are very accomplished in the law. You would have made one heck of a lawyer.

ANSWER: Thank you. I think we could take it one step further. You might want to consider a class action against the boards of directors PERSONALLY. This is no different than taking other people’s money for personal use. If they put their home gardening on the books and had the company pay those personal expenses on the side, that would be theft. Here they are also violating their fiduciary duty as a board member and using company money to further their own PERSONAL political agenda.

So while hiring people less qualified to fill spots to be able to check a box violates that person’s civil rights by engaging now in reverse discrimination, there is also a claim against the directors for using other people’s money for their personal political beliefs. A lawsuit should be brought against them to compel them to refund all the money they have spent on this WOKE agenda.

What if a board suddenly converts to some religion and decides to hand 10% of all profits to that church? Wouldn’t that violate their Fiduciary Duty? Where is the SEC when they really should be defending shareholders? There should be a Congressional hearing calling in these people from the SEC. Are they protecting corporate officers like the FBI is protecting Biden?

Write to your Congressman and demand an investigation into the SEC.

Jun 1 2023

WOKE = Unconstitutional

Armstrong Economics Blog/Rule of Law Re-Posted Jun 1, 2023 by Martin Armstrong

ANY company engaging in WOKE should be brought to court for what they are doing is patently UNCONSTITUTIONAL and lawyers should start to wake up and bring class action lawsuits against Target, Budweiser, and North Face as well as every other company engaged in this activity of promoting transgenderism has rendered college degrees irrelevant. If you check a box, no qualification or experience is required.

This claim that WOKE is somehow establishing EQUALITY is total nonsense. Gays are now being discriminated against as part of this propaganda movement behind Transgender. When companies make targeted racial composition goals for their employees, they have to engage in discrimination to achieve those goals. That is discrimination to not hire a white person who is more qualified because the White House wants a black girl – not even a black man as its spokesperson.

Hiring people based on race and gender is UNCONSTITUTIONAL. It is outright discrimination and whatever job is open should go to the most qualified – not to check some box of this discriminatory and unethical Human Rights Campaign (HRC). Here you have a pretend organization claiming it stands for human rights advocating abortion and ignoring any human rights of the unborn. They are a front for propaganda that is to actually divide the nation and deliberately target religious issues such as abortion and seek to give low “grades” to Christian beliefs.

The worst kept secret in corporate HR departments across the country is this thinking that they MUST deny employment based on qualification and instead check boxes to satisfy this unethical organization masquerading as human rights. If we are really talking about EQUALITY, then the most qualified person should get the job. In our company, we have every race, creed, and nationality from Asia to Europe. We hire based on qualification – not race or religion.

Human Rights Campaign (HRC) should be brought to court for they are denying qualified people employment. Not that they are claiming to be about Human Rights when they are openly engaging in the violation of our Civil Rights. Any company with an HR department engaged in checking boxes should be hauled into court on a class action for unconstitutional civil rights violations. This is the ONLY way to stop this agenda from pretending to be about equality when it is really about discrimination.

Jun 1 2023

Is BlackRock Responsible for the Woke Agenda?

Armstrong Economics Blog/Great Reset Re-Posted Jun 1, 2023 by Martin Armstrong

BlackRock and Vanguard own almost everything you see. BlackRock is responsible for creating the environmental, social, and governance (ESG) social credit score based on a company’s climate policies. The corporate equality index (CEI) is akin to the younger brother of the ESG score and dictates a company’s woke policies. BlackRock and Vanguard, World Economic Forum partners, support these social credit scores, and the companies in which they own a significant share are altering their policies to appease these titans.

BlackRock has been extremely vocal about the need for the ESG score. Republicans have condemned the ESG score for being a political tool. Blackrock CEO Laurence Fink penned a letter in January 2018 called “A Sense of Purpose” in which he decided that BlackRock needed to involve itself in social issues. Fink said the government fails to prepare for the future and “society increasingly is turning to the private sector and asking that companies respond to broader societal challenges.” He continued: “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Companies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate.”

“Without a sense of purpose, no company, either public or private, can achieve its full potential. It will ultimately lose the license to operate from key stakeholders. It will succumb to short-term pressures to distribute earnings, and, in the process, sacrifice investments in employee development, innovation, and capital expenditures that are necessary for long-term growth. It will remain exposed to activist campaigns that articulate a clearer goal, even if that goal serves only the shortest and narrowest of objectives. And ultimately, that company will provide subpar returns to the investors who depend on it to finance their retirement, home purchases, or higher education.”

Fink went on to say that BlackRock was willing to sell off assets of companies that fail to remain in “the relevant index.” “Companies must ask themselves: What role do we play in the community? How are we managing our impact on the environment? Are we working to create a diverse workforce?” Fink continued. As a World Economic Forum member, Fink is adhering to Agenda 2030 and the plans for the Great Reset. Instead of merely managing assets, those at the top attempting to restructure society.

It is common knowledge that BlackRock backs the climate change agenda and penalizes companies that fail to obey. However, not many realize that the asset manager is also responsible for the woke agenda. These companies are not trying to appease the LGBTQ+ community; they’re trying to appease BlackRock so that they can maintain high social credit scores and maintain funding.

May 31 2023

Target: CEI Score 100 – $10 Billion Gone in 10 Days

Armstrong Economics Blog/WOKE Re-Posted May 31, 2023 by Martin Armstron

Target achieved a 100% score on the Corporate Equality Index (CEI) in 2022, and was rated #4 by the Human Rights Campaign for being one of the wokest companies. This arbitrary social credit score goes against American values and people are protesting with their dollars. Target managed to lose $10 billion in ten days after the public became aware of their aggressive rainbow marketing campaign geared toward children. Will Target become the next Bud Light?

In my opinion, Target’s campaign was far worse than Bud Light’s because it was targeting the most vulnerable among us – the children. Not only did Target sell clothing for children and toddlers promoting the woke agenda, but they also attempted to normalize “binding” and “tuck-friendly” clothing for “transexual children.” Any parent forcing their toddler to bind or tuck their genitalia is likely not fit to be a parent.

The top designer for this abhorrent apparel was Erik Carnell, a woman turned man who mixes trans art with Satanic symbols. “Satan respects pronouns” is one of Carnell’s designs that did not make it to the big box retailer. He has pictures online wearing devil horns and outright mocking Christianity, the only religion that is acceptable to mock openly. He advocates violence against “normies” with slogans like “burn down the cis-tem” and an image of a guillotine labeled “homophobe headrest.” Erik was forced to take down his personal website after the Target controversy, but said he did so due to a growing demand for orders. His art is also colorful and cartoon-like to appeal to children. If a major retailer partnered with an artist who mocked Islam or Judaism, there would be a much larger backlash.

Target is attempting to employ major damage control, but it is too late. Bomb threats have been called into numerous stores by people within the LGBTQ+ community who are angry that the retailer is pulling attire for transexual children. “Target is full of cowards who turned their back on the LGBT community and decided to cater to the homophobic right wing redneck bigots who protested and vandalized their store,” one of the threats read.

Target managed to lose 14% of its value within ten days because it attempted to pander to the woke crowd. Videos are going viral of moms cutting up their Target credit cards and a rap song about boycotting Target even reached a top spot on the iTunes charts. Someone needs to tell the top shareholders that the people do not approve of the woke CEI score, and the people will not allow the Human Rights Campaign to normalize rainbow marketing. This has absolutely nothing to do with gay rights and everything to do with grooming children. We read what the United Nations wants to promote. Target made a fatal mistake by going after our children.

May 30 2023

Berkshire Hathaway: CEI Score 0

Armstrong Economics Blog/WOKE re-Posted May 30, 2023 by Martin Armstrong

Berkshire Hathaway managed to score a total of zero imaginary woke points on the Corporate Equality Index. The Human Rights Campaign (HRC) investigates how woke a business has become, solely on LGBTQ+ policies, and assigns it a woke credit core (CEI). I mentioned in another post how this score has become increasingly harder to obtain, with the organization making obscene demands regarding employer-funded healthcare and practices. So is Warren Buffett secretly homophobic to receive the lowest possible CEI score? No.

Buffett simply declined to report Berkshire Hathaway’s business to the Human Rights Campaign. The company did not suffer as a result. No one is forced to report their company’s policies to this agency, and yet nearly all Fortune 500 companies do. The HRC states it has over “1,200 participants,” meaning companies are choosing to pander to the woke agenda.

The HRC has been cracking down on businesses for over 20 years and the requirements have become completely ridiculous. “We get surveys all the time … on all kinds of things, and we basically don’t answer them,” explained Buffett in a 2014 interview, and added it’s Berkshire’s practice not to respond to surveys. Furthermore, Buffett does not dictate policies for the companies under Berkshire.

So yes, it really is that simple. Companies need to come together and agree to refrain from reporting to the HRC and giving any credit to this social score. The HRC, backed by Soros, has turned human rights into a culture war that is destroying companies (see: Anheuser Busch). It has taken numerous failed marketing campaigns for companies to realize that the woke agenda is bad for business. I know a gay man who said he detests “rainbow marketing” and finds it offensive. These businesses try to appease the HRC but should focus on their clients. I disagree with Buffett on many topics, but this is one case where I believe he is correct.

May 26 2023

Is the Rise of LGBTQ Part of the Decline & Fall of the West?

Armstrong Economics Blog/ECM Re-Posted May 25, 2023 by Martin Armstrong

QUESTION: What do you think about Target now selling books on this transgender stuff for even first graders? This has gone full circle from recognizing their rights to pushing their influential anti-religion on everyone else. We should boycott Target like Bud from what I see.

ANSWER: This has indeed gone from equal rights to denying civil and religious rights of everyone else. Target rolled out its Pride collection offering over 2,000 products, including books for kids aged 2–8 with titles like “Pride 1,2,3,” “Bye Bye, Binary,” and “I’m Not a Girl.” Target also suggested “The Pronoun Book” to kids aged 0–3.

If they wanted to crucify Epstein as a pedophile for having girls 16 and 17, which are legal ages in Europe and Asia, they do not even teach sex education at such a tender young age. Barbie and Ken dolls did not have genitalia when my daughter was growing up. So now showing child pornography is prison time but not books like these teaching sex to pre-puberty children?

I am just glad I am not raising kids today. I would agree to not shop at Target and I would no longer take my children to Disney.

It is one thing to discriminate against LGBTQ, and another to promote it shoving it down children’s throats at such a young age. This is all going too far and instead of promoting equal rights, it is severely dividing the country offending the religious rights of others. How about we teach atheism in first grade that there is no God and it is all fiction? Would that be acceptable? The world has really gone insane. Civilization works ONLY when everyone benefits – not by dividing it into groups and pitting them against each other.

The Christians were persecuted BECAUSE they refused to respect the beliefs of others. When Rome started to fall, they were persecuted because the Romans thought they offended the gods by refusing to show any respect for other religions. From a historical perspective, this LGBTQ movement is no longer about inclusion and equal rights. This becomes a movement that has no respect for other people’s religious beliefs and is promoting their beliefs and forcing them upon everyone else. This is clearly offending the First Amendment and is courting our own demise.

I fear when the History of the Decline & Fall of Western Civilization is written, as our computer is projecting, there will be an equal parallel to the religious divisions that also tore Rome apart. We are becoming so divided, it will be IMPOSSIBLE to stand together as one nation or society. During the 1840s, gun battles were taking place even on the streets of Philadelphia between Catholics and Protestants. We are messing around with a tinder box. This is feeding into the cycle of our demise for 2032.

Centinel2012

De Oppresso Liber

Category Woke-ism Diversity Equity Inclusion (DEI) Score

Posted originally on the CTH on June 6, 2023 | Sundance

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