Bud Light Sales Worsening, -23.3% in Week Five of Widespread Boycott

Posted originally on the CTH on May 18, 2023 | Sundance 

In the fifth week since the Bud Light backlash began, the latest scan data released shows a worsening drop in sales.   The overall trend now shows Bud Light has lost a full quarter of its market position, dropping 23.6% in unit volume and -27.7% in dollar sales.

Despite these dollar losses, the parent company does not seem willing to address the root cause.  Despite North American sales impacts, the Diversity Equity and Inclusion outlook of the Anheuser-Busch global company is still strongly entrenched in the branding.  It does not appear the company is going to modify anything as the very vocal Alphabet ideologues have them captive.

(Washington Examiner) – Bud Light sales are down for a fifth straight week as the financial beating endured by the Anheuser-Busch brand following its partnership with transgender influencer Dylan Mulvaney appears to have no end in sight.

Sales of Bud Light fell 23.6% for the week ending on May 6 compared to numbers recorded in 2022, according to a report citing data acquired by Bump Williams Consulting and NielsenIQ. (read more)

Previously – Across the United States, wholesalers are on the hook for inventories of Bud Light and Budweiser products that no one is buying.  These products have an expiration date, thanks in part to the A/B freshness campaign long ago created.  The wholesalers have to swap out the close-dated products that are not being sold in retailers and restaurants.  The wholesalers are then stuck with out-of-date product and turn back to the corporate office for help.

From reporting in the Wall Street Journal, Anheuser-Busch (A/B) is telling the wholesalers to give the product free to their employees rather than dump it.  By law, they cannot give it away to consumers, and they cannot cross promote the beer by “bundling” alcohol with another CPG product (ie, buy chips, get free beer).

The story is being promoted as A/B being magnanimous in giving the beer to the employees; however, in reality as the product hits its expiration or sell-by date, A/B only has that option, other than to dump it in the garbage and recycle the containers.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.