Posted originally on the conservative tree house on May 3, 2022 | Sundance
CTH has been watching carefully for several weeks; looking, reading and observing the expressed priorities of Elon Musk in an effort to evaluate his free speech intents and purposes. After careful and cautious consideration, I can now say Elon Musk is the closest thing to John Galt in our lifetime.
Today, Mr. Musk drew attention to one of the central cancers. Musk is highlighting the strategy leftists use to target corporations, demand they withdraw advertising dollars, and force them into compliance against any unapproved platform designated by the woke mob.
David Brock’s Media Matters for America (MMFA) has organized an activist campaign against companies who advertise on Twitter. [SEE LETTER HERE] Their intent is to assemble all of the radical activist groups, directly target any company who would advertise on Twitter and by extension force woke compliance by the social media platform Musk is purchasing.
The letter urges advertisers to make their next ad deals with Twitter contingent on changes to platform policy under Mr Musk. However, Musk is pushing back against the effort by asking, “who funds these organizations that want to control your access to information? Let’s investigate.” He then goes on to tweet, “Sunlight is the best disinfectant.”
(CNN) – Some of the nation’s biggest brands including Coca-Cola (CCEP), Disney (DIS) and Kraft (KHC) are facing calls to boycott Twitter if the company’s soon-to-be owner, billionaire Elon Musk, rolls back content moderation policies limiting hate speech and election misinformation.
In a letter sent to brands Tuesday ahead of the 2022 NewFronts digital advertising conference, more than two dozen civil society groups said marketers should secure commitments from Twitter to retain its most critical policies, including on civic integrity and hateful conduct, and threaten to withdraw funding if Twitter does not comply.
“As top advertisers on Twitter (TWTR), your brand risks association with a platform amplifying hate, extremism, health misinformation, and conspiracy theorists,” the letter said, adding: “Your ad dollars can either fund Musk’s vanity project or hold him to account.” (read more)
Musk has advocated for increased transparency on the mechanisms and algorithms within the Twitter platform, in order to gain public trust. Everyone knows that Twitter management manipulates the platform based on ideology. Even the original creator of Twitter, Jack Dorsey, has admitted the political preferences within the company are directly connected to the control mechanisms that have been built within it.
One of the key tell-tale sentences in the MMFA led letter is this:
“Consider the implications of full-scale public visibility into Twitter’s algorithm”..
The left-wing organizations and activist groups are worried about what public disclosure of the Twitter censorship and control mechanisms might mean. As a result of their fear, their strategy is to ask advertising corporations to pressure Elon Musk into keeping the background engineering hidden from review. There is no incentive for Musk to do that as a private company, except this type of blackmail effort.
The need for control is a reaction to fear. MMfA and their allies fear a free, open and uncontrolled information platform; and they fear that people will discover just how much has been done to tilt the discussion in their favor by controlling and silencing their opposition.
I can appreciate that Musk is taking the issues of free communication seriously. He is dealing with challenges of incredible consequence, he yet he carries on that battle with a light spirit and does not take himself seriously. That is a remarkably valuable skillset.
If the full purchase deal can be finalized, Musk will take the company private. However, Musk has also reportedly shared that after a few years of private ownership, he would be willing to make the company a public offering again. Per the Wall Street Journal, “Mr. Musk said he plans to stage an initial public offering of Twitter in as little as three years of buying it, according to people familiar with the matter. The deal is expected to close later this year, subject to conditions including the approval of Twitter shareholders and regulators, the company has said.