After participating in a “Trump The Tyrant” left-wing symposium on September 10th, the primary Canadian trade negotiator appears in Washington DC on September 11th to demand preferential treatment based on friendship, virtue and neighborliness.
The combined audacity and virtue-smugness is off-the-charts with this one.
Earlier this afternoon President Trump and Vice-President Mike Pence held a press briefing in the oval office along with FEMA Administrator Brock Long and DHS Secretary Kirstjen Nielsen to discuss concerns and preparation in advance of hurricane Florence.
Those in the forecast areas are strongly advised to pay close attention to local officials and heed all evacuation orders. Florence is projected to be a long-duration event for the eastern seaboard and mid-Atlantic region. Severe, possibly catastrophic, flooding is likely.
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[Transcript] – Oval Office – 3:13 P.M. EDT – THE PRESIDENT: Okay, thank you very much. I’ve received a briefing from Secretary Nielsen, Administrator Long, and my senior staff regarding Hurricane Florence and other tropical systems that will soon impact the United States and its territories. The safety of American people is my absolute highest priority. We are sparing no expense. We are totally prepared. We’re ready. We’re as ready as anybody has ever been.
And it looks to me, and it looks to all of — a lot of very talented people that do this for a living, like this is going to be a storm that’s going to be a very large one — far larger than we’ve seen in perhaps decades. Things can change, but we doubt they will at this stage. It’s a pretty late stage. We doubt they’re going to be veering very far off course.
The places that are in the way and in the most jeopardy would be Virginia, North Carolina, South Carolina — that area. And again, they haven’t seen anything like what’s coming at us in 25, 30 years — maybe ever. It’s tremendously big and tremendously wet. Tremendous amounts of water.
So I’ve spoken with the governors of South Carolina, North Carolina, and Virginia. They’re prepared. We’re prepared. We’re working very well in conjunction with the governors.
I’d like to ask Brock Long, our Administrator, who’s done so well for us in Texas and Florida — we have something that could very well be very similar to Texas, in the sense that it’s tremendous amounts of water. Texas was the one that had, I would say, to this point, Brock, probably more water than we’ve ever seen in a storm or a hurricane. And it went out for seconds and thirds. We’ve never seen anything like it.
But FEMA, as you know, did a fantastic job, and a fantastic job also in Florida. And I’d like to ask Brock, if you would, to just say a few words to the media as to where it is now, what’s going to be happening, and how well prepared we are.
ADMINISTRATOR LONG: Thank you, Mr. President. Unfortunately, Hurricane Florence is setting out to be a devastating event to the Carolinas, and potentially Virginia as well.
So as you can see, they’re forecasting a major landfalling storm — Category 3 or 4 storm at landfall. The biggest hazard that we’re worried about is storm surge. That’s the primary driver of the evacuations that are underway by the states of North Carolina, South Carolina, and Virginia right now. But as this system comes in and makes landfall, during the weekend it’s forecast to stall out, lose its strength and its steering currents, and drop copious amounts of rainfall.
Unfortunately, the remnants of Gordon passed through the Mid-Atlantic over the weekend and dropped a lot of rain, saturating rivers. So, Hurricane Florence, as it comes in and puts anywhere between 20 and 30 inches more in isolated areas, could create a lot of inland flooding.
So, right now, sir, we’re supporting the governors with achieving their life safety evacuation and movements. We’re focused on mass care and sheltering. And then we’ll be focused on helping them to execute their response and recovery goals.
THE PRESIDENT: What are the chances that it veers off course and the hit won’t be so direct? What are the chances of that?
ADMINISTRATOR LONG: Unfortunately, I believe there’s quite a bit of certainty in the track forecast because the forward speed is picking up. It’s getting faster. And when systems do that, the track forecast becomes a lot more accurate. And I think the expectation needs to be set with the citizens in this area that, if you’ve been asked to leave, get out of the areas that are going to flood, and get into a facility that can withstand the winds.
Let’s set the expectations as well: This has an opportunity of being a very devastating storm. The power is going to be off for weeks. You’re going to be displaced from your home in the coastal areas. And there will be flooding in the inland areas as well.
So these are going to be statewide events. The hazards will be statewide.
THE PRESIDENT: Thanks. You wanted to show us this one then?
ADMINISTRATOR LONG: Yeah. This is a seven-day rainfall graphic. As you can see, the pink areas and the purple areas indicate 20 inches. That’s mean area rainfall; that’s an average rainfall amount. But you may see isolated amounts greater — into the 30-inch range — over Virginia, the central portions of Virginia and West Virginia. And these impacts are — they’re going to be through the Mid-Atlantic. So we’re coordinating not only with South Carolina, North Carolina, and Virginia, but other Mid-Atlantic states, all the way to Delaware.
THE PRESIDENT: Good. And it has been great coordination. I have to tell you, the states have been terrific. Everybody is working together. The governors and all of their representatives have been absolutely fantastic. And FEMA — there’s nobody like you people. I mean, what they’re doing is incredible.
Do you have any questions for Secretary Nielsen or for Brock Long, please? Anybody?
Q What lesson do we take from what happened in Puerto Rico? How do we apply the lessons we took from Puerto Rico?
THE PRESIDENT: Well, I think Puerto Rico was incredibly successful. Puerto Rico was, actually, our toughest one of all because it’s an island, so you just — you can’t truck things onto it. Everything is by boat. We moved a hospital into Puerto Rico — a tremendous military hospital in the form of a ship. You know that.
And I actually think — and the Governor has been very nice. And if you ask the Governor, he’ll tell you what a great job. I think probably the hardest one we had, by far, was Puerto Rico because of the island nature. And I actually think it was one of the best jobs that’s ever been done with respect to what this is all about.
Puerto Rico got hit not with one hurricane but with two. And the problem with Puerto Rico is their electric grid and their electric generating plant was dead before the storms ever hit. It was in very bad shape. It was in bankruptcy. It had no money. It was largely — you know, it was largely closed.
And when the storm hit, they had no electricity — essentially before the storm. And when the storm hit, that took it out entirely.
The job that FEMA and law enforcement and everybody did, working along with the Governor in Puerto Rico, I think was tremendous. I think that Puerto Rico was an incredible, unsung success.
Texas, we had been given A-plusses for. Florida, we’ve been given A-plusses for. I think, in a certain way, the best job we did was Puerto Rico, but nobody would understand that. I mean, it’s harder to understand. It was very hard — a very hard thing to do because of the fact they had no electric. Before the storms hit, it was dead, as you probably know.
So we’ve gotten a lot of receptivity, a lot of thanks for the job we’ve done in Puerto Rico. Puerto Rico was very important.
And, by the way, speaking of Puerto Rico, they’re going to be affected, pretty much, pretty soon by something else that’s on its way. Is that right?
ADMINISTRATOR LONG: Potentially, Hurricane Isaac right now is tracking south of the island, but we are — we have several thousand people inside Puerto Rico right now working on long-term recovery that have shifted to the response mode to monitor as Isaac passes to the south.
THE PRESIDENT: We do not want to see Hurricane Isaac hit Puerto Rico. That’s all we need. But we have a big hurricane out there, and it’s sort of skirting along Puerto Rico and the edge of Puerto Rico. That would not be good.
Q Mr. President, how much money do you think you’ll need for recovery efforts to this next hurricane? And do you have that already, or do you need to get it?
THE PRESIDENT: Well, we have it currently. Obviously, these are all unanticipated, so we’ll go to Congress. Congress will be very generous, because we have no choice. This is the United States. And whether it’s Texas or Florida or, frankly, if it’s Virginia — because Virginia, it’s looks like it’s very much in the path. Maryland, by the way, could be affected — very seriously affected — just to add. It’s a little bit outside of the path. And then, of course, South Carolina and North Carolina. I think that any amounts of money, whatever it takes, we’re going to do.
But we’re already set up. We have tremendous trucking systems, we have food systems. We have a lot of — a lot of contractors waiting. But for the most part, its been handled by FEMA, and also weve coordinated locally. We have food for days. We have emergency equipment and generators for many days. We should be in great shape.
Now, Ive also heard it could be 21 and 22 inches. If you can imagine what that is — 22 inches of rain. It is not something that weve had. Certainly, weve never had this on the East Coast. So — but I think were very well prepared and very well set up. Wouldnt you say?
ADMINISTRATOR LONG: Yeah. I think this storm right here is very similar to Hurricane Hugo and almost like a combination of Hurricane Hugo in 89 and Hurricane Floyd in 1999.
But look, successful disaster response and recovery is one that’s locally executed, state managed, and federally supported. So what FEMA is doing is pre-positioning the federal government’s assets to support each one of those governors that are about to be impacted with achieving their response and recovery goals. And thats the way emergency management and disaster response works best.
I also think — Id like to point out that what we learned last year is we have got to build a true culture of preparedness within our citizens here in America. This is a partnership, and it takes anything from neighbor helping neighbor all the way to the federal government when it comes to correctly responding and recovering.
Q Can we ask you about the (inaudible) and power outages? What things are right now to —
ADMINISTRATOR LONG: Thats a great question. So FEMA doesnt own the power grids in any one of these states. A lot of them are owned by the private industry. So what we have are business emergency operation center calls. Were concentrating with the private vendors to make sure that they have strong mutual aid programs in place. And we set up incident support bases to help stage power crews coming in from other states. And largely, its FEMAs job to get out of the way to make sure that the private power companies can get into these areas to set up their grid. We dont own it. We dont own it.
THE PRESIDENT: But unlike Puerto Rico, you have very strong power companies. Theyre very powerful, very well managed in the sense that they have — they have tremendous overcapacity. They are going to do a great job. They also have made contracts with other power companies that wont be affected, and theyre going to be coming in — just to answer your question, theyll be coming in to the various states that will be affected.
Theyre going to be coming in very strongly, and theyre already lining up. Theyll be here probably, for the most part, tomorrow, or shortly before the storm hits. So theyre going to be in great shape. These are, really, states that have very, very strong power authorities.
Q Whats your message, Mr. President, to people who might not have evacuated yet?
THE PRESIDENT: Well, thats very risky. I mean, again, weve never seen anything quite like this on the East Coast, at least. And if it turns out to be as bad — you know, we go out there; you have people that actually go fly through these storms. These are very brave people. But they fly through.
And from what Im hearing, the sites that they’re seeing have not been seen on the East Coast before. So I would say everybody should get out. I mean, you have to listen to your local authorities and — whether youre upland or downland. But depending on where you are, you have to listen and you have to get out. If they want you to get out — because its going to be impossible to have people get in there, whether its law enforcement or FEMA or anybody else. Once this thing hits, its going to be really, really bad along the coast. Okay?
Anything else?
Q Do you believe Rob Porter and Gary Cohns denials today?
THE PRESDIENT: Ah, well, you shouldnt be talking about that right now because it doesnt matter. But I really appreciate their statement. Their statement was excellent. And they both said that beautiful, which shows that the book is just a piece of fiction.
Thank you very much. I think were very well prepared. And thank you all very much. Appreciate it.
Q Do you mind giving us an update on the trade talks?
THE PRESIDENT: Trade talks are coming along very well. Were dealing with China, as you know. Weve taken a very tough stand on China, I would say, to put it mildly. And with Canada, they want to make a deal very much. Me? If we make it, thats good. And if we dont make it, thats okay too. Canada wants to make a deal. Well see if we can get them into the deal we already have with Mexico. I think the deal with Canada is coming along very well, and weve all been dealing in good faith. Okay?
Thank you everybody.
[National Hurricane Center] At 500 PM AST (2100 UTC), the center of the eye of Hurricane Florence was located by satellite near latitude 27.5 North,
longitude 67.1 West. Florence is moving toward the west-northwest near 17 mph (28 km/h). A motion toward the west-northwest and northwest is expected through early Thursday. Florence is expected to slow down considerably by late Thursday into Friday.
On the forecast track, the center of Florence will move over the southwestern Atlantic Ocean between Bermuda and the Bahamas through Wednesday, and approach the coast of North Carolina or South Carolina in the hurricane warning area on Thursday and Friday.
Maximum sustained winds have increased to near 140 mph (220 km/h) with higher gusts. Florence is a category 4 hurricane on the Saffir-Simpson Hurricane Wind Scale. Further strengthening is forecast tonight and Wednesday. While some weakening is expected on Thursday, Florence is forecast to be an extremely dangerous major hurricane through landfall. (link)
Earlier today President Donald Trump and First Lady Melania Trump attended a memorial service commemorating Flight-93 and the 9/11 memorial in Shanksville Pennsylvania.
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[Transcript] – THE PRESIDENT: Thank you very much. Thank you very much, Ryan. So beautiful.
We’re gathered together on these hallowed grounds to honor the memory of nearly 3,000 souls who were murdered on this day 17 years ago. We’re here to pay solemn tribute to the 40 passengers and crewmembers on Flight 93 who rose up, defied the enemy, took control of their destiny, and changed the course of history.
Today, we mourn their loss. We share their story. And we commemorate their incredible valor.
On September 11th, 2001, a band of brave patriots turned the tide on our nations enemies, and joined the immortal ranks of American heroes.
At this memorial, on this sacred earth, in the field beyond this wall, and in the skies above our heads, we remember the moment when America fought back.
Melania and I are grateful to be joined for todays ceremony by Governor Tom Wolf and Governor Mark Schweiker. I also want to thank the members of Congress in attendance: Senator Bob Casey, Congressmen Lou Barletta, Keith Rothfus, Bill Shuster, and along with the president of the Families of Flight 93, Gordon Felt.
We’re also joined by members of the National Park Service, along with firefighters, first responders, and incredible people from law enforcement. These are truly great people. (Applause.) Some of you here today answered the call and raced to this field 17 years ago. You fill our hearts with pride, and I want to thank you on behalf of our country. Thank you very much. (Applause.)
Most importantly, to the family members of Flight 93: Today, all of America wraps up and joins together. We close our arms to help you shoulder your pain and to carry your great, great sorrow. Your tears are not shed alone, for they are shared grief with an entire nation. We grieve together for every mother and father, sister and brother, son and daughter, who was stolen from us at the Twin Towers, the Pentagon, and here in this Pennsylvania field. We honor their sacrifice by pledging to never flinch in the face of evil, and to do whatever it takes to keep America safe. (Applause.)
Seventeen years ago, your loved ones were among The Forty of Flight 93 — the 40 passengers and crewmembers onboard the 8:00 a.m. United Airlines flight from Newark to San Francisco. They were men and women from every background. They were young people returning from visiting family, moms and dads on business trips, and friends going and coming from birthdays and weddings.
They boarded the plane as strangers — and they entered eternity linked forever as true heroes. (Applause.)
Soon after takeoff, Flight 93 was hijacked by evil men bent on terror and conquest. Passengers and crewmembers began using their phones to call home. They learned that two planes had already crashed into the World Trade Center in New York City.
Immediately, those onboard Flight 93 started planning a response. Sandy Bradshaw, a flight attendant, called her husband and told him they were in the back of the plane preparing hot water to throw onto the hijackers. Passenger Jeremy Glick explained the plan to his wife and said, Stay on the line. Ill be back.
The passengers and crew members came together, took a vote, and they decided to act. At that moment, they took their fate — and Americas fate – back into their own hands.
In the last 20 minutes, many placed their final calls home, whispering those eternal words: I love you. Some said the Lords Prayer. And then they bravely charged the cockpit. They attacked the enemy. They fought until the very end. And they stopped the forces of terror and defeated this wicked, horrible, evil plan.
Flight 93 crashed yards from where we stand, just 20 minutes flying time from the United States Capitol.
Through their sacrifice, The Forty saved the lives of countless Americans, and they saved our capital from a devastating strike.
In the days after the attack, tens of thousands of fire fighters, police officers, and recovery workers traveled to New York and Arlington to crawl through the rubble in search for survivors.
There were prayer vigils, memorials, and charity drives all across our nation.
Here in Shanksville, many of you raised up the first memorial – a wooden cross, a chain-linked fence, mementos and tributes pouring in, and dozens and dozens of American flags.
A piece of Americas heart is buried on these grounds but in its place has grown a new resolve to live our lives with the same grace and courage as the heroes of Flight 93.
This field is now a monument to American defiance. This memorial is now a message to the world: America will never, ever submit to tyranny. (Applause.)
Since September 11th, nearly 5.5 million young Americans have enlisted in the United States Armed Forces. Nearly 7,000 service members have died facing down the menace of radical Islamic terrorism. (Applause.)
Today, we also think of the more than 200,000 service members now serving overseas. And we think of every citizen who protects our nation at home, including our state, local, and federal law enforcement. These are great Americans. These are great heroes. We honor and thank them all. (Applause.)
As Commander-in-Chief, I will always do everything in my power to prevent terrorists from striking American soil.
Here with us today is Dorothy Garcia Bachler. Her husband Sonny was one of the passengers on Flight 93. On September 11th, 2001 — just over a month after their 32nd wedding anniversary — Sonny was on his way back from a business meeting. He called Dorothy — who he loved so much — called her on the plane and uttered her name before the line went dead silent.
In the days after the attack, Dorothy told the investigators there was only one thing she wanted from this field: her husbands wedding ring. They would know it by the inscription etched inside. All my love, it said, followed by the number 8/2/69 – the date of their anniversary. The officers — great people — promised to try. But in this field of wreckage, it seemed certainly impossible.
Dorothy began to pray, and she asked her friends to do the same. Days went by, then months. Still no ring. A week before Christmas, on December 19th, she heard a knock at the door. Two officers were standing with a — really beautiful to her — she saw it was so beautiful; she knew what was happening — a beautiful, small white box. Inside it was a wallet, a luggage tag, a drivers license, a small bag with the wedding ring inscribed with those three precious words: All my love.
Those words echo across this field. And those words tell the story of 40 men and women who gave all their love for their families, their country, and our freedom.
To Dorothy, and to every family here today, America will never forget what your loved ones did for all of us. (Applause.)
Earlier this week, you dedicated the final part of this memorial: the Tower of Voices. Standing at 93 feet tall, the Tower of Voices is now the first structure visitors see when they come to this now sacred ground. It will hold 40 beautiful chimes that ring throughout these fields — each a unique note, but all in perfect harmony.
Every time we hear those chimes playing in the wind, we will remember The Forty. We will remember their faces, their voices, their stories, their courage, and their love.
And we will remember that free people are never at the mercy of evil because our destiny is always in our hands. (Applause.) Americas future is not written by our enemies. Americas future is written by our heroes. (Applause.)
As long as this monument stands, as long as this memorial endures, brave patriots will rise up in Americas hours of need, and they too will fight back. (Applause.)
Seventeen years ago, forty incredible men and women showed the whole world that no force on Earth will ever conquer the American spirit. We treasure their memory. We cherish their legacy. And we ask God to forever bless the immortal heroes of Flight 93.
Thank you. God bless you. God bless the families. And God bless the United States of America. Thank you very much. (Applause.)
Tower of Voices Memorial
Justin from Canada has drawn a line-in-the-sand during negotiations toward a U.S-Canada trade agreement. Justin has stated that any market negotiations must necessarily exclude the “Candian Cultural Industries”; those industries cover telecommunications and media. Justin will not allow any media competition within Canada.
On the Ezra Levant Show he is joined in a pragmatic discussion with Frank H. Buckley, Foundation Professor at the Antonin Scalia Law School, George Mason University, to discuss a recent appearance on the Canadian Broadcast Channel where he criticized the Liberals’ incompetence during the NAFTA negotiations.
Chairman of the Council Of Economic Advisers, Kevin Hassett, participated in the White House press briefing to counter left-wing claims the current economy is simply a continuation of trends.
Kevin Hassett described former President Obama’s notion “laughable” and presented a series of intuitive trend charts showing how Obama’s economic trend was downward. The election of President Trump resulted in a “statistically significant” upward deviation and inflection in the graphic trends charts.
Mr. Hassett cogently goes through ISM Purchasing Managers’ index, durable goods, capital spending, employment and other statistics before and after Trump’s election date to display how ‘America First’ MAGAnomic policy has reversed years of poor economic performance.
In case anyone was wondering, Commerce Secretary Wilbur Ross is in Europe talking trade with the European Union. Within the delegation of trade negotiation, the EU trade agreement is designated to Ross, while USTR Lighthizer covers Canada and Mexico and Treasury Secretary Mnuchin is holding point on China. Secretary Ross is getting the royalty treatment in Greece today.
Meanwhile, Ambassador Robert Lighthizer is still engaged with Chrystia from Canada as negotiations continue to see if a U.S-Canada trade deal is possible. He must have the patience of Job. The 52,000 lost Canadian jobs announced today has shifted the landscape a little. Canada appears slightly more likely to back-away from prior demands to carve out the Canadian Dairy industry and continue the process of protectionist tariffs.
Ms. Freeland is heading back to Canada tonight, leaving her negotiation team in DC to continue working. However, Canada still demands to exempt their “cultural industries”, telecommunications and media sectors, from any trade agreement. The issues for Canada to join the U.S-Mexico agreement are/were:
The Telecommunications/media sector is non-negotiable according to Justin from Canada. There may be flexibility within banking (not much information). The lumber and aeronautics subsidies could be dropped. Rules of origin are non-negotiable for President Trump. Protectionist tariffs on dairy and farm products are the current issue being discussed. Dispute resolution is an outstanding issue.
CANADA / WASHINGTON — The vexing issue of securing more American access to Canadian dairy remained a major obstacle in NAFTA negotiations as Canada’s lead minister on the continental trade pact departed the U.S. capital Friday.
Larry Kudlow, the director of President Donald Trump’s National Economic Council, laid that out in the plainest terms possible during a televised interview Friday morning, hours before talks ended between Foreign Affairs Minister Chrystia Freeland her U.S. counterpart, trade czar Robert Lighthizer.
Freeland had come to Washington this week in an attempt to break the impasse in the 13-month renegotiation of the North American Free Trade Agreement, which was started at Trump’s behest.
A senior government official, briefing reporters on background, said Freeland was departing Washington on Friday night, but would keep in touch with Lighthizer. Canadian and American negotiators would continue to meet, the official added. (more)
Chrystia Freeland remarks.
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Robert Lighthizer won’t discuss anything with the media; however, Larry Kudlow discusses some of the issues:
Earlier today National Economic Council Chairman Larry Kudlow appeared on CNBC for an extensive interview about the current U.S. economy. Jobs growing; wages growing; economy growing; trade deals improving…. Lots of good MAGAnomic stuff:
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(Via CNBC) White House economic advisor Larry Kudlow is extremely optimistic about the U.S. economy.
“The economic boom continues,” he said on CNBC’s “Squawk on the Street” Friday, citing the August jobs report and the month’s wage gain data. “It’s the big story of 2018. Jobs, growth, wages. It doesn’t get much better than that.”
The August jobs report came in above expectations Friday. The U.S. economy created 201,000 nonfarm payroll jobs for the month versus the 191,000 estimate from economists surveyed by Reuters. Average hourly earnings rose 2.9 percent for the month on an annualized basis, the highest since April 2009.
Kudlow also referenced other recent reports as evidence for the strong economy.
“Wages are rising very very well. This is great stuff. And it’s widespread,” he said. “ISM manufacturing BOOM! ISM services BOOM! There is no let up to this. Consumer spending, we’re probably emerging into a capital goods boom right now … This is the take-off.”
Last month, the government said GDP grew at a 4.2 percent annualized rate in the second quarter, the fastest pace in nearly four years.
Kudlow is director of the National Economic Council and is one of President Donald Trump’s top advisors. (more)
COMMENT: Just to let you know, already we have a record-breaking cold here in Minnesota. It did not even wait for Labor Day.
DT
REPLY: Yes I know. Things are changing and we really should stop this global warming nonsense and begin to actually investigate what is unfolding. Granted, this may not produce more taxes from the government. But the purpose of governments is not to tax the people, but to protect them. A reader sent in this video link on explaining the dynamics of the earth. It is just 20 minutes, but it is fascinating to watch. You may begin to comprehend that the planet just may be more powerful than we think we are
The U.S. economy added 201,000 jobs in August. The U.S. unemployment rate is 3.9%. And year-over-year U.S. wage growth jumped to 2.9%. [Bureau of Labor and Statistics Link]
Meanwhile, the Canadian economy dropped 51,600 jobs in August. The unemployment rate increased to 6%. And year-over-year wage growth dropped to 2.6%.
CANADA – The net loss in August — which was the second largest monthly decline since the last recession — drove the unemployment rate to 6 per cent, from 5.8 per cent a month earlier, while wage gains decelerated to their slowest this year.
Economists had expected a gain of 5,000 jobs and an unemployment rate of 5.9 per cent, according to the median estimate in a Bloomberg survey. So far in 2018, the Canadian economy has shed 14,600 jobs. (read more)
In the media analysis Bloomberg talks down the strength of the U.S. economy, and tries to dismiss the scale of the economic growth in America. Simultaneously, the same Bloomberg media outlet calls the Canadian results “whacky” and “unexpected” and makes excuses for the miserable economic results. Huh, imagine that.
Never before in the history of corporate branding decisions has a multi-billion dollar company had such a massive and swift drop of brand image as Nike. The results from Morning Consult Intelligence, a firm that specializes in monitoring and measuring the brand image and reputation for thousands of major companies, reflects a massive drop in brand image across every single demographic.
We suspected there would be a diminishment of brand image, but nothing like the scale discovered within the polled data:
The report features over 8,000 interviews conducted among American adults, including 1,694 interviews pre-campaign launch (8/26/18 – 9/3/18) and 5,481 interviews post-campaign launch (9/4/18 – 9/5/18). Additionally, Morning Consult conducted a study among 1,168 adults in the U.S. about Nike’s ad and the decision to choose Kaepernick as the face of the campaign.
FULL Polling Data Available Here
From a pure economic/financial perspective this Nike branding campaign doesn’t make sense. On its face, it just seems absurd. Why would any major corporation intentionally stake out a branding position that is adverse to their financial interests?
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