Anheuser-Busch CEO Issues Statement Following Rebranding of Bud Light Backlash


Posted originally on the CTH on April 14, 2023 | Sundance | 530 Comments

There have been rumors of serious drops in customer purchasing after Anheuser Bush rebranded Bud Light as the beer for transvestites & transgenders.

The stock value of the company has dropped, but the Main Street (consumer-driven) financial outcomes are not clarified in data yet, and everything is nonempirical.  However, with the CEO of Anheuser Bush now stepping into the discussion [see statement here], it is safe to anticipate the impacts at a retail level have reached the executive suites.

Unfortunately, the milquetoast statement from the company is exceptionally weak and shows a heavily influenced group and board filter which ends up creating a very white-washed corporate statement from CEO Brendan Whitworth.  Saying, “we never intended to be part of a discussion that divides people,” is a long way from saying something akin to, ‘hey guys, we really screwed up, and have fired everyone associated with this visit into the world of brand image stupidity.’

[Company Statement Link]

The way I read between the lines of this statement is that Mr. Brendan Whitworth was well aware of the branding effort and marketing plan.  He approved it.  CEO Whitworth cannot fire Budweiser Light Vice President of Marketing, Alissa Heinerscheid, because Whitworth himself approved the marketing strategy.  That’s the way the weasel-words read to me.

Bottom line, this is very weak… pathetically weak… and Budweiser brands deserve to be publicly shunned.  Give them a few weeks with zero sales and let’s see what happens.

Bud Light – Go Woke, Go Broke


Armstrong Economics Blog/WOKE re- Posted Apr 13, 2023 by Martin Armstrong

Bud Light chose a transexual man who often dresses as a little girl to represent their brand. People are voting with their dollars and boycotting the cheap beer.  Distributors for Anheuser-Busch have stated that businesses already began to cancel orders over Easter weekend. Beer Business Daily noted that despite limited data as the ad campaign is new, Anheuser-Busch “took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets.”

Why is corporate America alienating a large portion of its customers in favor of the woke agenda? Are people that stupid? Dylan Mulvaney, the new face of Bud Light, has accumulated countless brand partnerships for pretending to be a girl. Nike is so woke for hiring Dylan, so let’s forget that they offshore their manufacturing to bypass child labor laws.

Dylan’s content is beyond disturbing, such as dressing up as the 6-year-old character “Eloise” or playing with Barbie dolls to appear as its “inner child.” A 26-year-old (born XY) should not be mentioning “girlhood” or cosplaying as a CHILD. And the White House has repeatedly invited this person to speak on the woke agenda, praising him for being proud and brave. In the video below, Mulvaney immediately mentions “trans children,” as if children have the mental capacity to make such an extreme life-altering decision.

This gibberish is grooming and child abuse in plain sight. Someone must protect our children. Woke parents are pushing this ideology on their children for attention. A child would not be allowed to get a tattoo for self-expression unless the parents consented. We deem castration and genital mutilation a problem in countries throughout the third world but call it “gender-affirming care” in the US. The extreme left is confusing the next generation of impressionable children and the parents often have no say in what goes on at public schools. The problem is that the woke ideology wants to distort our version of reality. The nuclear family is seen as a radical ideology. Live your life as you please behind closed doors, but shoving it down our throats as a new norm is a deliberate act to destroy traditional values. They have already killed the American dream but now they are dancing on its grave–completely shameful.

Soros, Blackrock, and Bud Light (Ep. 1987) – 04/10/2023


The Dan Bongino Show Posted originally on Rumble on: Apr 10, 11:00 am EDT

Tucker Carlson Discusses Bud Light Rebranding Effort


Posted originally on the CTH on April 11, 2023 | Sundance 

Outlining much of what was previously discussed here, Tucker Carlson ponders the effectiveness of rebranding the #1 bestselling domestic beer to a 4% target audience that eliminates 96% of its customer base.  The facial expressions at 01:32 are priceless and funny – WATCH:

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