Category Bud Light for Woke Transvestites

Apr 15 2023

Anheuser-Busch CEO Issues Statement Following Rebranding of Bud Light Backlash


Posted originally on the CTH on April 14, 2023 | Sundance | 530 Comments

There have been rumors of serious drops in customer purchasing after Anheuser Bush rebranded Bud Light as the beer for transvestites & transgenders.

The stock value of the company has dropped, but the Main Street (consumer-driven) financial outcomes are not clarified in data yet, and everything is nonempirical.  However, with the CEO of Anheuser Bush now stepping into the discussion [see statement here], it is safe to anticipate the impacts at a retail level have reached the executive suites.

Unfortunately, the milquetoast statement from the company is exceptionally weak and shows a heavily influenced group and board filter which ends up creating a very white-washed corporate statement from CEO Brendan Whitworth.  Saying, “we never intended to be part of a discussion that divides people,” is a long way from saying something akin to, ‘hey guys, we really screwed up, and have fired everyone associated with this visit into the world of brand image stupidity.’

[Company Statement Link]

The way I read between the lines of this statement is that Mr. Brendan Whitworth was well aware of the branding effort and marketing plan.  He approved it.  CEO Whitworth cannot fire Budweiser Light Vice President of Marketing, Alissa Heinerscheid, because Whitworth himself approved the marketing strategy.  That’s the way the weasel-words read to me.

Bottom line, this is very weak… pathetically weak… and Budweiser brands deserve to be publicly shunned.  Give them a few weeks with zero sales and let’s see what happens.

Apr 13 2023

Bud Light – Go Woke, Go Broke


Armstrong Economics Blog/WOKE re- Posted Apr 13, 2023 by Martin Armstrong

Bud Light chose a transexual man who often dresses as a little girl to represent their brand. People are voting with their dollars and boycotting the cheap beer.  Distributors for Anheuser-Busch have stated that businesses already began to cancel orders over Easter weekend. Beer Business Daily noted that despite limited data as the ad campaign is new, Anheuser-Busch “took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets.”

Why is corporate America alienating a large portion of its customers in favor of the woke agenda? Are people that stupid? Dylan Mulvaney, the new face of Bud Light, has accumulated countless brand partnerships for pretending to be a girl. Nike is so woke for hiring Dylan, so let’s forget that they offshore their manufacturing to bypass child labor laws.

Dylan’s content is beyond disturbing, such as dressing up as the 6-year-old character “Eloise” or playing with Barbie dolls to appear as its “inner child.” A 26-year-old (born XY) should not be mentioning “girlhood” or cosplaying as a CHILD. And the White House has repeatedly invited this person to speak on the woke agenda, praising him for being proud and brave. In the video below, Mulvaney immediately mentions “trans children,” as if children have the mental capacity to make such an extreme life-altering decision.

This gibberish is grooming and child abuse in plain sight. Someone must protect our children. Woke parents are pushing this ideology on their children for attention. A child would not be allowed to get a tattoo for self-expression unless the parents consented. We deem castration and genital mutilation a problem in countries throughout the third world but call it “gender-affirming care” in the US. The extreme left is confusing the next generation of impressionable children and the parents often have no say in what goes on at public schools. The problem is that the woke ideology wants to distort our version of reality. The nuclear family is seen as a radical ideology. Live your life as you please behind closed doors, but shoving it down our throats as a new norm is a deliberate act to destroy traditional values. They have already killed the American dream but now they are dancing on its grave–completely shameful.

Apr 11 2023

Soros, Blackrock, and Bud Light (Ep. 1987) – 04/10/2023


The Dan Bongino Show Posted originally on Rumble on: Apr 10, 11:00 am EDT

Apr 11 2023

Tucker Carlson Discusses Bud Light Rebranding Effort


Posted originally on the CTH on April 11, 2023 | Sundance 

Outlining much of what was previously discussed here, Tucker Carlson ponders the effectiveness of rebranding the #1 bestselling domestic beer to a 4% target audience that eliminates 96% of its customer base.  The facial expressions at 01:32 are priceless and funny – WATCH:

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Apr 10 2023

Now, This Makes Sense – Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Transvestites


Posted originally on the CTH on April 9, 2023 | Sundance | 712 Comments

Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump.   She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Bush as VP of Marketing for Bud Light.

How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity. {Direct Rumble link}

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people.  She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites.  Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined.  You are what you drink.  Watch This First:

Alissa Heinerscheid – Bud Light’s VP of Marketing explains the strategy of using “inclusive” marketing

Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.

Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.

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Here’s Alissa Heinerschied during her 2012 Wharton school internship. (Via General Mills)

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Here’s Alissa Heinerschied after she took the job at Bud Light.

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Anyone with a clue about how to interview executives could predict what result Ms. Heinerschied was going to deliver.

It really is quite funny in the big picture.

The brand is destroyed.

The Wharton School aspect is ironic….