Posted originally on the CTH on September 25, 2023 | Sundance 

The British tabloid, The Sun, comes out with another story against the Rumble video platform today, receiving considerable condemnation for the threats and implications that appear to be coordinated by the Murdoch network.

The original sketchy hit against Russell Brand came from the Murdoch owned publication The Sunday Times.

The British Parliament then weighed in, demanding that Rumble deplatform, censor or demonetize Mr. Brand.

The Sun tabloid is now claiming that Rumble will be “regulated by UK media watchdog Ofcom under the new Online Safety Bill, which was approved by Parliament last week and is due to become law next month.”  Additionally, they claim, “failing to co-operate with Ofcom could put Rumble executives at risk of arrest if visiting Britain, it has been suggested.”

That latter claim is pure fear-porn, driven by interests who want to control the overall internet content of information on behalf of the Public-Private partnership, technically government.

However, look closely at the alignment of interests pushing this anti-Rumble narrative, and you will note something very interesting.

The Associated Press is pushing a story today that Rumble’s relationship with the Fox News Business GOP debate implicates the Republican Party with, “far-right extremism, bigotry, election disinformation and conspiracy theories.”  The Fox Business News network is owned by Rupert Murdoch.  Noticing anything yet?

Stay with me, this is going to get interesting…..

[AP] – […]  By bringing viewers to Rumble to watch the second GOP debate, as it did with the first one last month, the Republican National Committee is driving potential voters to a site crawling with content that flouts the rules of more mainstream platforms such as Facebook, Instagram and YouTube.

Earlier this year, RNC Chairwoman Ronna McDaniel said using Rumble instead of YouTube as its livestreaming partner was a decision aimed at “getting away from Big Tech.”

Asked about the criticism of the platform, the RNC said in an email that “hate, bigotry and violence is unfortunately prevalent on every social media platform, and the RNC condemns it entirely, but the RNC does not manage content or pages outside of our own.”

Rumble, founded in 2013, prides itself on being “immune to cancel culture.” Its website says “everyone benefits when we have access to more ideas, diverse opinions, and dialogue.”

That approach has catapulted the site to popularity in recent years as many conservatives have sought alternative social media companies that won’t remove their posts or suspend their accounts for false or inflammatory content. The company, which went public in 2022, has been backed by conservative donors such as venture capitalist Peter Thiel and Republican Sen. J.D. Vance of Ohio. (read more) 

The Rumble platform is growing, as more content providers find that Rumble will stand beside them firmly against censorship and efforts to silence their voice.  Content providers are flocking to Rumble as a free and safe alternative to YouTube.  That has put Rumble in the position of being a threat to those who want control over information.

There is obviously an organized effort underway to target Rumble as we head into the 2024 election, and none of these suddenly appearing efforts are a coincidence.

Here’s my working theory.

Elon Musk needs money. The finance side of the “X platform”, or what was previously called Twitter, is very fragile – with $1.5 billion in annual debt service ($12.5bn loan), and roughly another $750+ million in operating expenses (Amazon cloud $200m, Google cloud $200m, payroll $350m est).  After Musk stripped it down, Twitter still costs around $2.25bn per year.  Current revenue is around $1bn from advertising and a few million from subscribers.  Musk has been looking for answers, and that’s why he hired Linda Yaccarino.

Billionaire Club – There is an alignment of interests here.  Musk wants eyeballs so he can give Yaccarino tools to sell the platform to potential advertising corporations.  Tucker Carlson is an eyeball resource for Musk.  However, I suspect Rupert Murdoch is the silent financial bridge that Elon needed.  That explains why Ron DeSantis was launched on Twitter.

Recently Rupert Murdoch stated he was stepping down from the board of Fox.  This would clear the runway of leftist controversy in supporting Twitter. At the same time, Murdoch’s media empire is launching attacks against Rumble and has a connection to all of the anti-Rumble narratives swirling.  [ Imagine if Tucker Carlson found out Musk and Murdoch were aligned.]

According to insider sources, not directly connected to Rumble, Peter Thiel is dumping Rumble stock and may be using that money to invest in a rumored Tucker Carlson media platform.  The one thing they (Peter, Elon, Rupert) would not want is for Tucker to switch his transitional broadcast away from Twitter.

I suspect that behind this obvious Murdoch targeting of Rumble, there’s something like this that connects this all to the Murdoch effort to manipulate political outcomes.  This guy is notorious for trying to manipulate U.S. politics, and the next story that follows is a clear example…..

Last points.

We need to support Rumble.

When an ally in the fight against those attempting to control information comes under attack, we need to support them.  Here’s three ways:

♦ Download the app.

♦ Invest in Rumble stock.

♦ Become a registered user on the platform.