Tag Archives: Cultural Marxism
Times Are A-Changin
Anheuser Busch Announces Hundreds of Layoffs in Effort to Recover from $16 Billion Loss, 25% Sales Drop and Systemic Corporate Cultural Infection
Posted originally on the CTH on July 28, 2023 | Sundance
It’s too late.
After losing 12% of stock value, $16 billion in company worth, more than 25% of sales and dropping out of the #1 position for beer in the USA, Anheuser Busch CEO Brendan Whitworth finally announced, “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization.”
The effort is described by Oxygen Financial CEO Ted Jenkin as corporate speak, where “simplify and reduce layers” can be translated to “clean up the corporate mess,” make the shareholders happy and increase the stock price. However, Anheuser Busch CEO Brendan Whitworth, a former CIA operative and woke corporate leader, waited too long and still doesn’t recognize the issue.
Stick a fork in Anheuser Busch and Bud Light, they’re done.
None of this was accidental or unforeseeable. Factually, former Budweiser Light Vice President of Marketing, Alissa Heinerscheid, told Anheuser Bush executives exactly what they were getting when they hired the Wharton business school graduate. Her intent was to bring a new cultural wokeism into the company, and the cultural wokeism is exactly what the company wanted.
Anheuser Busch got exactly what they structurally set themselves up to require. VP of Marketing, Alissa Heinerscheid, did not fail in her job – she delivered exactly what she was hired to generate. The infection will not be removed or cured by firing approximately 400 corporate white-collars who executed the Heinerscheid vision for the company, because it was not her vision alone.
The Anheuser Busch CEO and Board of Directors created the space for Heinerscheid to operate, approved of every move, gleefully celebrated the intent and purpose, and yet now stand back jaw-agape at the outcome? The time for pearl clutching, and reactionary perspectives is in the rear-view mirror. Do you really think the same CEO who approved the Heinerscheid agenda is really capable of removing the Heinerscheid culture?
Stop pretending. A generational collapse of a once heralded brand is complete. No one is going to touch Budweiser and the brand is permanently destroyed. How can I be so certain? Check out the video after the article.
[Side Note – The collapse is so complete and consequential, even General Mills is in damage control mode, scrubbing all connections after supporting and enlisting Alissa Heinerscheid in their college internship program.]
(Fox News) – […] According to a letter sent to employees, laid-off staff will receive severance pay, six months of continued company-paid health insurance benefits and resources to help find a new job.
The controversy embroiling Anheuser-Busch over Bud Light’s short-lived partnership with transgender activist Dylan Mulvaney has sent shockwaves through the company and the beer-making industry.
The Ardagh Group, a global glass producer who contracts with the Anheuser-Busch company, recently announced that it will be closing its plants in North Carolina and Louisiana in July, putting roughly 645 employees out of a job.
The bottling company did not reveal the reason for the move, but an investigation by WRAL reportedly found that the plants are shuttering because of tanking Bud Light sales.
Data from Evercore ISI shows that in the 12-week period leading up to July 2, Bud Light’s sales volume fell by 27.1% over that timeframe — which includes much of the aftermath following Mulvaney’s partnership with the beer brand.
Will Hild, the executive director of Consumers’ Research, noted that customers are now seeing firsthand how much power they have to control the market and “make their voices heard.” (more)
Pretending has consequences….
This is a video of Anheuser Busch CEO Brenden Whitworth on June 28th, explaining the issue as he sees it. Stop for a minute, just pull back to the 30,000-foot level, and look at the basics.
Does this guy with a scruffy beard, sneakers and a business suit with no tie, look like a corporate executive who understands stewardship? Not even close.
CEO Brenden Whitworth represents the culture of popular style in corporate management. Marketing VP Alissa Heinerscheid is what you get with this specific type of CEO.
Effective corporate leadership is boring, bland, steady, stable, consequential to the core mission and yet brutally focused on consumer value and long-term steady outcomes.
Yes, in a modern era some stuffiness needs to be removed from the cultural climate, Tim Cook is a great example of that. However, Brenden Whitworth is what you get when you take “popular image” or progressive creep too far.
Who Brenden Whitworth is, meaning the stuff inside this guy, reflects exactly why Donald Trump did not put Don Trump Jr. in charge of Trump Corporation. Donald Trump chose Eric Trump to run the company for this exact reason. [Oh snap, was that my outside voice?!]
Bud Light is done. WATCH:
Crickets For Protein
Armstrong Economics Blog/Climate Re-Posted Jul 26, 2023 by Martin Armstrong
According to World Wild Life, they claim that the production of beef effects “climate change due to emissions of greenhouse gasses such as methane, nitrous oxide, and carbon dioxide. Research shows that ruminant livestock account for between 7% and 18% of global methane emissions from human related activities.” In February of this year, the US Forest Service had gotten approval to fly helicopters over land in southwestern NM to hunt down 150 cattle from the air and shoot them down. This was said to save the threatened habitats and other species. Cattle is supposedly ruining the environment from bodily gasses that are released and causing climate change but no worries- they have already figured out a solution: crickets.
Northern Italy, which holds the largest Cricket Farm in the country, has figured out how to integrate crickets into foods like pasta, bread, energy bars, and even sports drinks. This is a powder form which the process of this is to just freeze the crickets, boil, dry, and then pulverize. According to the Italian Cricket Farms’ website, “One third of the world’s land is used to produce beef. On average, 200m2 of surface area is used to produce 1kg of beef. For insects you only need 15m2 for the same amount.” You will mostly find this is western societies for now, but I wouldn’t doubt that it starts making its way here. The Climate Change zealots have done studies where “a single burp from a cow releases 220 pounds of methane which is shorter lived than carbon dioxide but 28 times more potent in warming the atmosphere” so we should watch out for the gasses coming from cattle. I wouldn’t be surprised if you found 50% crickets in your hamburger, soon they won’t leave us with much of a choice.
If I Were The Deep State – Deploying Relentless Lawfare
Posted originally on the Conservative Tree house on July 24, 2023 | Sundance
Excellent video presented by Lauren3ve {Direct Rumble Link} WATCH:
Exceptional article, outlining the Biden DC agenda and the perspective of the American majority. This is the crux, the essence, the core reason behind the upcoming victory of the American people, through Trump, over a comprehensively corrupt DC apparatus:
[…] What we have seen over the years is that every time the Deep State tries to hurt President Trump, his poll numbers rise, and he is able to fund-raise even more than before. It is an inexplicable reaction that frustrates Democrats, who fail to understand that most Americans are honest, ethical, and busy individuals, committed to caring for their families, attending church, and being active in the community. Most voters do not understand the complexities of national security laws. Nor do they believe that Trump committed felony violations by participating in a conspiracy to obstruct justice.
Voters may not remember their civics classes, but they know that Trump has always cared about America’s standing in the world. From the moment he descended the escalator at Trump Tower in 2015, Trump’s brand is that he wants America to win. Even in television interviews in the late 1980s and 1990s, Trump’s single-most consistent grievance against American officials was that they let foreigners take advantage of America and get ahead at the nation’s cost. For Trump watchers, the Make America Great Again campaign started more than 30 years ago. (read more)
UPDATE, Body of 45-year-old Black Male, Found in Pond Behind President Obama’s Martha Vineyard Estate
Posted originally of the CTH on July 24, 2023 | Sundance
UPDATE: The body of the unidentified man has been confirmed to be Barack and Michelle Obama’s personal chef, Tafari Campbell, aged 45.
The original age of the victim was incorrect in the initial reporting. Despite the Obama family vacationing on the island, the Obamas were not at their home in Martha’s Vineyard at the time of the incident.
(Chicago Sun Times) – […] Tafari Campbell, 45, known as one of the chefs who brewed White House honey ale beer while Obama was in office — using honey from Michelle Obama’s famous South Lawn garden — went to work for the former first couple when they left the White House.
In a statement, the Obamas said of one of the top chefs in the White House kitchen: “Tafari was a beloved part of our family. When we first met him, he was a talented sous chef at the White House — creative and passionate about food, and its ability to bring people together. In the years that followed, we got to know him as a warm, fun, extraordinarily kind person who made all of our lives a little brighter.
“That’s why, when we were getting ready to leave the White House, we asked Tafari to stay with us, and he generously agreed. He’s been part of our lives ever since, and our hearts are broken that he’s gone.
“Today we join everyone who knew and loved Tafari — especially his wife Sherise and their twin boys, Xavier and Savin — in grieving the loss of a truly wonderful man.”
The Obama’s have been spending part of the summer in Martha’s Vineyard for years.
Massachusetts State Police said Campbell was from Dumfries, Va., and “was visiting Martha’s Vineyard at the time of his passing. President and Mrs. Obama were not present at the residence at the time of the accident.” (read more)
ORIGINAL OUTLINE BELOW
Details are just starting to come out, but while the identity of the victim has not been established the description matches Reggie Love, Obama’s body man.
The body of an unidentified black male, aged 43, was found this morning after an overnight search for a missing paddleboarder in the marsh pond behind the Martha’s Vineyard home of President Barack Obama.
Apparently, a call for search and rescue units came from the Obama home last night, and the body was located in 8′ of water this morning.
VIA DAILY MAIL – […] A massive joint-agency search resumed Monday morning for the African American male who was last seen wearing all black without a lifejacket, MV Times reported.
His paddle board and hat were recovered Sunday – and his body was found in the eight-foot-deep waters approximately 100 feet away from shore at 10am Monday. The dispatch address for the incident came from Obama’s Martha’s waterfront Vineyard home. It is unclear if the former president, 61, is currently staying at the estate.
[…] Massachusetts State Police said: ‘Shortly before 10 AM the body of the missing paddle boarder was recovered from Edgartown Great Pond by Massachusetts State Police divers.
‘MSP Underwater Recovery Unit divers made the recovery after the victim’s body was located by a Massachusetts Environmental Police Officers deploying side-scan sonar from a boat.
‘As previously noted, the victim is a 43-year-old male. His name is not being released at this time; we expect to release his name later today.
‘The recovery was made approximately 100 feet from shore at a depth of about eight feet.
‘The investigation into the fatality is being conducted by the State Police Detective Unit for the Cape and Islands District and Edgartown Police.’ (read more)
It’s Martha’s Vineyard. The whitest place in the USA.
How many black males not related to Barack Obama are on the Island?
Reggie Love?
Global Warming by Undersea Volcano Will Be Significant
Volcanic estimate 🌋📈
Initial scientific estimates were 50-million metric tons of water injected into the stratosphere by Hunga Tonga-Hunga Ha’apai submarine volcano.
Likely off by a factor of 3.
New research suggests 150-million metric tons or almost 40 Trillion gallons of… https://t.co/BEnfFL2bEr twitter.com/i/web/status/1…
The 40 Trillion gallons of water vapor in the stratosphere represents an unprecedented amount injected in the stratosphere.
Volcanic eruptions like Pinatubo blast SO2 into the stratosphere creating a cooling climate shroud for 1-2 years.
But, Hunga Tonga had only 2% of the SO2 as Pinatubo but a gargantuan amount of water vapor, which is well known to WARM the Earth. The question is how much?
https://www.nasa.gov/feature/jpl/tonga-eruption-blasted-unprecedented-amount-of-water-into-stratosphere
This looping video shows an umbrella cloud generated by the underwater eruption of the Hunga Tonga-Hunga Ha’apai volcano on Jan. 15, 2022. The GOES-17 satellite captured the series of images that also show crescent-shaped shock waves and lightning strikes.Credits: NASA Earth Observatory image by Joshua Stevens using GOES imagery courtesy of NOAA and NESDIS
Global warming caused by Hunga-Tonga is significant.
The eruption of Hunga-Tonga increased the water vapor mass in the stratosphere by 13%, and it will remain there for many years to come.
“The unique nature and magnitude of the global stratospheric perturbation by the Hunga eruption ranks it among the most remarkable climatic events in the modern observation era.”
Earlier in March 2023, scientists reported likelihood of warming from the volcanic injection of water vapor into the stratosphere pushing Earth closer to 1.5°C Paris Agreement threshold.
Based upon the last few months, it seems the effect of 🌋 on global temperatures may have been greatly underestimated. It’s straightforward how to run a radiative transfer model to determine the impacts of adding 150M metric tons of water to the stratosphere. But, detailed climate model simulations are needed to disentangle the atmospheric circulation changes that lead to non-linear feedbacks. The climate is “abnormal” right now, aside from the developing El Niño and background climate change. https://eos.org/articles/tonga
Federal Court Bars Biden from Banning Free Speech
Armstrong Economic Blog/Tyranny Re-Posted Jul 24, 2023 by Martin Armstrong
Judge Terry Doughty favored the people in the Missouri v. Biden case. The 5th Circuit Court of Appeals will hear the case in the near future, but the ruling stands. This is pending an appeal because the current propaganda machine refuses to be dismissed. The Ministry of Truth is completely unconstitutional. The Biden Administration believes they have the authority to remove the first amendment, asking the public to believe whatever they claim is true blindly.
It is public information that Biden used strategic propaganda ahead of the last election. Social media companies silenced any negative new about Biden and his associates, and silenced anyone from speaking out against him. The COVID narrative shows just how far the propaganda powers will go to promote a single message to people that they are legally unable to deny. Judge Doughty banned the administration from meeting with “social-media companies for the purpose of urging, encouraging, pressuring, or inducing in any manner the removal, deletion, suppression, or reduction of content containing protected free speech posted on social-media platforms.”
Yet, social media companies routinely block the conservative narrative. Look at what they have done to RFK. You can no longer question government without the risk of being deplatformed and shunned as a conspiracy theorist. YouTube, Facebook, Google search results, and entire mainstream media silence ANYONE who speaks out against the status quo. So while this may be a step in the right direction, there is a long road to go to regain our freedom to speak, and therefore our freedom to think critically instead of blindly obeying like sheep.
Interesting Report Noting Bud Light Regional Sales Pattern – California Sales Minimally Disrupted by Boycott, While National Sales Drop 34.2%
Posted originally on the CTH on July 23, 2023 | Sundance
Finding solid information, accurate data, to update the perspective of the ongoing boycott of Bud Light products is a little challenging. You would think the data would be easily found; alas, in this era of hyper partisanship, data that would reflect the truth of the situation is less visible. Go figure.
That said, this market share report from Union does give us a little more perspective on the outcome. According to the market share report, the decline in Bud Light sales overall is 34.2% over the past six months. Interestingly, some regions have much larger declines than others. For California, “Union reported only minor changes in market dominance in the state. Bud Light’s sales share in California slid by 0.8 points to 6.6%, while Miller Lite’s sales share increased by 1.7 points to 12%.”
(Via MSM) – The hospitality consumption data platform Union reported a significant decline in Bud Light’s sales share in the Carolinas. From April through June 30, the brand’s sales share dropped by 6.9 points, falling from 19.4% to 12.5%. This decline has been attributed to the fallout from Bud Light’s partnership with Dylan Mulvaney, which sparked controversy and calls for a boycott.
[…] Local bar owners in the Carolinas have also reported a significant impact on Bud Light’s sales. For instance, Chris Dimattia, the owner of Recovery Room Tavern in Charleston, SC, mentioned that he used to sell 10 cases of Bud Light each week, but now only sells one to three cases of the boycott brew, resulting in a 70% to 90% drop in sales. At Blind Tiger Pub, another Charleston bar, Bud Light sales are described as “almost non-existent” by general manager Clayton Dukes. Dukes expressed his concern that the boycott may persist for an extended period, prompting him to replace Bud Light draft with Michelob Ultra due to the low sales.
The negative impact on Bud Light’s sales was not limited to the Carolinas. In New York and New Jersey, the brand also lost ground to its rival, Miller Lite. The combined sales share of Bud Light in these states fell by 5.1 points, while Miller Lite’s sales share increased by about two points.
Similarly, in Texas, where Bud Light faced significant challenges after the controversy, Miller Lite now holds a commanding 12% sales share, more than double that of Bud Light’s 5.6% share. Surprisingly, the boycott’s impact on Bud Light sales was negligible in California, where Mulvaney hails from. Union reported only minor changes in market dominance in the state. Bud Light’s sales share in California slid by 0.8 points to 6.6%, while Miller Lite’s sales share increased by 1.7 points to 12%.
[…] Bud Light’s significant sales slide by 34.2% over the past six months has put the brand in a challenging position. The fallout from Mulvaney’s controversial posts and the subsequent partnership has evidently had a negative impact on the brand’s sales and reputation. (full article)
It would be interesting to map out the percentage change in Budweiser market share and overlay with a comparative map of regional political affiliation.
Regardless of the company ability to overcome the challenge, a total decline in sales of 34.2% over the six-month period would indicate the brand will not soon recover position. Going woke has consequences.
Centinel2012 
