With Sales Crushed, Anheuser Bush Tells Wholesalers to Give Bud Light Beer Away Free to Employees Before Expiration Date


Posted originally on the CTH on May 3, 2023 | Sundance 

Here we go.  Hard data is now starting to surface showing the devastating impact of the Anheuser-Busch decision to rebrand Budweiser products as the beer for the transgender community.   The #1 and #2 best selling beers in the United States are now fully rebranded to consumers and destroyed.  Now we see the ramifications.

The irony of Budweiser creating the “born on” date and freshness date system in the beer industry is just too damned funny, here’s why.

Across the United States, wholesalers are on the hook for inventories of Bud Light and Budweiser products that no one is buying.  These products have an expiration date, thanks in part to the previously mentioned freshness campaign long ago created.  The wholesalers have to swap out the close-dated products that are not being sold in retailers and restaurants.  The wholesalers are then stuck with out-of-date product, and turn back to the corporate office for help.

From reporting in the Wall Street Journal, Anheuser-Busch (A/B) is telling the wholesalers to give the product free to their employees rather than dump it.  By law, they cannot give it away to consumers, and they cannot cross promote the beer by “bundling” alcohol with another CPG product (ie, buy chips, get free beer).

The story is being promoted as A/B being magnanimous in giving the beer to the employees; however, in reality as the product hits its expiration or sell-by date, A/B only has that option, other than to dump it in the garbage and recycle the containers.  There is so much unsold inventory, data below, they are now giving it away (lol).

DATA – “In the week ended April 22, Bud Light’s U.S. retail-store sales fell 21.4% compared with the year-earlier period, according to an analysis of Nielsen data by Bump Williams Consulting. Meanwhile, sales of rival brands Coors Light and Miller Lite each grew about 21%.”  It’s not just Bud Light collapsing, it’s the faceplate brands for all Budweiser products. “Sales of other Anheuser-Busch brands declined, too, including Budweiser, Busch Light and Michelob Ultra, according to Bump Williams.”

At a cursory glance you might think a 21.4% sales drop is not as significant as you would think or hope.  However, that doesn’t fully tell the entire story.

Keep in mind, this data is only the initial evaluation of year-over-year sales impact, and this data is national. Regionally, where the beer drinking is heaviest, the amount of sales loss is much higher.

Bud Light and Bud are the #1 and #2 products across the entire beer industry.  Within the A/B wholesaler’s sales book, those two brands likely represent well over half of all their retail beer sales combined (‘well over’, and I’m being generously low in the estimate).

It depends on the region and wholesaler product mix, but Bud and Bud Light easily make up more than half of the specific portfolio of distributor gross product sales.

When the #1 and #2 products that consist of more than half your gross revenue drop by 20 to 25%, essentially the value of your company has just dropped by the same percentage.   A $50 million beer distributorship, now worth $40 million and falling fast.

Additionally, and worse still for the parent company, the sales of the competitor products have increased by the same amount as the collapse in the targeted brand.  Coors Light and Miller Lite have picked up all the customers.   This is what’s known as a “hard brand switch;” meaning it’s likely to be very difficult – if not impossible – to regain brand position.

A/B just gave Coors and Miller brands their biggest sales increase in history, and that increase is likely permanent as beer drinkers solidify brand use.  This is why you are starting to see such urgent action in response by the U.S. parent company AB Inbev.    However, Bud and Bud Light have created a no-win position, as they are now being targeted by the transgender community activists for failing to support their Tranny Beer rebranding effort strongly enough.

[Washington, The Hill] “In a letter sent this week to Anheuser-Busch’s head of human resources, Jay Brown, a senior vice president at the Human Rights Campaign Foundation, slammed the company’s response to the controversy as insufficient and cowardly.  “In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community,” reads the April 26 letter obtained by The Hill.

“However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch’s actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders and the LGBTQ+ community.”  […] According to the HRC letter, the group is preparing to lower Anheuser-Busch’s long-standing 100 percent Corporate Equality Index score, a national benchmarking tool on corporate policies, practices and benefits relevant to LGBTQ employees. (read more)

As noted in the Wall Street Journal, “They didn’t need to take this risk,” one distributor said, adding that he was worried the brand might now swing back in the other direction. “I lost my cowboy bars and now I could lose my gay bars, too.”  – Sorry, but this is just too darned funny.

Bud and Bud Light beer inventories are piling up.  The product is now going out of date due to lack of sales.  Beer drinkers do not want to be viewed with weird side-eye looks if they pick up a Budweiser product in a bar.  Retail consumers are walking past the product.   Regional wholesalers, seeing their distributorships being destroyed, are calling the home office looking for help.

Meanwhile, the alphabet activists are stomping their feet and riding their bicycles in slow circles at the bottom of the Anheuser Bush corporate offices, glaring in the windows while telling Budweiser they need to worry about their feelings.   {{{I cannot stop laughing}}}

[…] Anheuser-Busch has declined several meeting requests from [Human Rights Council] in the wake of right-wing pushback over its partnership with Mulvaney, according to an individual with knowledge of the situation. Anheuser-Busch did not immediately respond to The Hill’s request for comment.

The letter also recommends that Anheuser-Busch meet with its LGBTQ employees to discuss and “understand their concerns” and conduct workplace transgender inclusion training for company executives.” (link)

Anheuser Bush’s solution?

Screw it… we’re f**ked, just give it away!

[Wall Street Journal]

Sunday Talks, NBC’s Gleeful Chuck Todd Promotes the Big Trap


Posted originally on the CTH on April 30, 2023 | Sundance 

CTH has been warning about how the multinationals use the false construct of the DC Potemkin Village to keep people distracted from the true power center that is in control of the system of our national government.  Just as Washington DC and the Legislative branch do not write legislation, the DC system does not control the regulations that flow as an outcome of the Executive branch policy.

Behind the Potemkin Village we discover the mechanisms and people who write the laws, construct the rules, and pay for control over the priority and execution of policy.  Corporations are in control of government; the politicians are the faces that keep everyone distracted.  This dynamic was recently highlighted when Senator Lindsey Graham discovered during a television broadcast that he was a sponsor of a bill he didn’t even understand.

The RNC and DNC are two private corporations within this dynamic.  The same funding mechanisms and corporations behind the Potemkin Village are the same funding mechanisms and corporations who fund the RNC and DNC.  This is one big political apparatus that gives the illusion of government, while the corporations exfiltrate the wealth using laws they construct and policies they create.

Earlier this year we warned these same multinational entities would use the “culture war” to enhance the distraction.  This is ‘The Big Trap.’  Earlier today NBC’s Chuck Todd ran the promotional preview for the 2024 deployment.  WATCH (2 minutes):

Prior to the 2012 election and the rise of the Sandra Fluke free birth control narrative, we used to call them social issues; however, the usefulness of cultural wars has morphed into the larger war of wokeism.

In the big picture, keeping the voting base distracted from the economic expansion of multinational globalism, the corporate ‘masters of the universe’ (ie. the Big Club within both parties), need to keep pushing wokeism and anti-wokeism as a political strategy.  The cultural issues are useful tools to keep control of an alignment of voters.  It has always been thus, and even more important now that people are starting to realize the expansion of the rust belt.

Political parties were created to present you with: (1) a controlled outlet for your focus (pro-tip the Big Club “they” control it); and (2) the illusion of choice.

Now there are some differences between the two political parties – between the two wings of the same DC vulture.

• The DNC wants power. The RNC wants money.
• The DNC uses money to get power. The RNC use power to get money.
• The ideology of the DNC drives their donor activity. The ideology of the donors drives the RNC.

This is the essential difference in their business models.  This is also how the system works when you think about ‘money’ and raw ‘ideological power’.

Let me give you an example in current culture, around “wokeism“.

The social and cultural ideology of the left-wing is clear; they are pushing ideology.  However, when you look at the right-wing corporate response, notice the focus is on money.  The left is pushing a cultural revolution; the right is seeking to gain money in (a) corporate alignment, or (b) velvet-gloved combat against it.

The leftist ideology advances. Notice there is no ideological pushback against the cultural revolution from Congress.  Why?… Money

Democrats know if they want to advance ideology, simply find a mechanism to pay Republicans.  Easy peasy.

The rust belt, the diminishment of the U.S. economic manufacturing base, was an outcome of corporate control over politics.  Corporations and banks seek profit, those profits are inflated by a U.S. service driven economic model.  Skilled jobs require higher wages.

If the skilled jobs can be outsourced to lower cost labor nations, the subsequent lowered labor costs drive bigger margins.  Again, it has always been thus.

At the core of the U.S. political issue, you discover that both wings of the DC UniParty agree with this basic economic model.  Republicans and Democrats now use the catchphrase ‘service driven economy‘ with bipartisan frequency.  Many voters no longer have any reference to an economic system that is anything except a ‘service driven economy’, yet nothing about that system provides long-term value for U.S. voters or workers.

Within this very specific dynamic, you find the root of the support for Donald J. Trump.  A larger, formerly considered silent majority who comprise the baseline middle class workforce, find common understanding with President Trump because he sees the flaws in the economic model.

Not coincidentally, it is only Donald Trump who has ever discussed these economic issues. Factually, no national politician in the modern era prior to Donald Trump ever dared broach the subject of economic globalism, and the negative consequences therein, because they would find themselves in the target field of the corporations who fund the political system.  A general platform more akin to a code of omerta covered the entire subject of republican economic policy.

As the pandemic years have shown, economic security is deeply tied to national security.  As an outcome, economic policy ultimately drives foreign policy.  When combined, the economic and foreign policy outlooks form the structural alignment of the UniParty platform.

Following the downstream effect of multinational corporate influence, modern Democrats support expansionist and interventionist foreign policy.  Meanwhile, modern Republicans, previously called “neocons” have always supported expansionist and interventionist foreign policy.  Leadership of both parties now align in a singular foreign policy outlook; thus, we see support for the Ukraine spending and intervention by both Democrats and Republicans.

However, outside the DC bubble of multinational corporate influence, the support for the interventionist foreign policy doesn’t exist in the same scale and scope.  Voters inside both the Democrat and Republican base do not support the intervention at the same level as the political leadership of both parties.  There is a structural breakdown between the priorities of voters and the priorities of the elected officials.  None of this is new discussion, we all accept this basic reality.

With political leadership of both parties supporting the same economic outlook, and both parties supporting the same foreign policy outlook, we find the source of opposition against U.S. presidential candidate Donald Trump.

Economic policy and foreign policy form the uniting bond that drives both parties to oppose Trump’s America First ideological outlook.

As long as Donald J Trump singularly represents the only counterforce against this UniParty globalist construct, he will continue to be targeted by the system of financial controllers who fund the political system.  For the sake of brevity this alignment of multinational corporate and financial economic interests is called “the big club.”

As part of the strategic political effort, the Republican wing of the Big Club needs to carve up the supporters of Donald Trump into smaller, easier to target, pieces.

This is where the value of the culture war, what is now considered as ‘wokeism’, plays into the strategy of those who seek to control political outcomes and remove the threat that Trump represents to their financial interests.  This is the division that Ron DeSantis is being funded by them to assist.

In many ways, this is why we are seeing prominent Republican officeholders pushing the culture war as a tool for their own political advancement.  The same Big Club members who are directly fighting against the America-First economic agenda, are the same Big Club members who are funding the Republican politicians to push the culture war.

The corporations, billionaires and multinationals who are funding the Republican candidates do not have any vested interest in the culture war. For them the social issues are a tool, technique or insurance policy to guarantee security of the interest that does matter, their financial status.

There are trillions at stake, literally trillions.  Additionally, decades of their prior investment interests are contingent upon the ‘service driven economy’ being maintained.

Dollars drive the U.S. global trade and financial exchanges.  The multinationals, both corporations and banks, have pre-deployed investments all around the globe.  However, many of those investments are entirely contingent upon the retention of the U.S. economic system they pre-established before the investment was made.  President Donald J. Trump represents the threat to that entire financial system.

Once you understand this, then a great deal of the more nuanced and granular U.S. political moves, almost all of which are funded by the corporations and billionaires who are attached to the global investment process, begin to make sense.

Every non-Trump candidate, funded to create the opposition to America First, is part of this process to use anti-wokeism as a strategy.

With this level of money at stake, do not be surprised when you look at how much is being spent to construct the system that guarantees the continuation of globalism. The money spent in funding the Republican candidates to advance the distracting cultural war pales in comparison to the amount of money at risk in the 2024 election outcome.

That’s the baseline for this:

…“GOP leaders and candidates should take from this poll one important lesson: voters expect them to fight wokeness,” American Principles Project President Terry Schilling said. “Support for policies protecting families from gender ideology is off the charts, with the majority of the base showing a strong preference for tackling these issues. Meanwhile, approval of Republican establishment priorities was much more muted, with most of those surveyed even agreeing that GOP elected officials have given up too much ground in the culture war.”  

…“Any candidate who expects to win a Republican primary next year for any office needs to lead on cultural issues in order to win over voters,” Schilling said. “Perhaps the two most prominent leaders on these issues so far have been Donald Trump and Ron DeSantis, so it should be no surprise they are far and away the favorites in the presidential field. It’s time for the rest of the party to pay heed and set their priorities accordingly.” (more)

Candidate Donald Trump understands the real priorities of the Big Club extend beyond this useful cultural war, deep into the world of economics and foreign policy.

As each of the corporate funded Republican candidates hits the cultural war (wokeism) effort as part of the distracting political strategy, watch President Trump generally agree with the ‘social issues’, but then counter the distraction with arguments specifically targeting economic and foreign policy.

The entire field of Republican candidates will hold the same economic and foreign policy outlook (Ukraine example), with only Donald Trump representing an alternative.

Tennessee Officials Report the FBI Is Hiding the Transgender Manifesto Outlining Objective for Mass Murder


Posted originally on the CTH on April 21, 2023 | Sundance 

In the most recent weeks, we have discovered how the FBI worked inside Twitter, Facebook and social media to control information, remove content and manipulate opinion on behalf of the U.S. government – all political.  We have also learned the FBI is taking active measures to suppress information about the Hunter Biden laptop story and control any negative consequences for the Biden regime – again, political.

Now, we discover the FBI are the control officers hiding the release of the Audrey Hale manifesto which outlines the deep psychological motives she held within her transgender mindset.  A belief system that culminated in the targeting and murder of children and teachers.  The FBI motive for hiding the manifesto, politics!

[…] “Rep. Tim Burchett, R-Tennessee, told the New York Post the FBI was behind the delay while calling for the documents to be released to grieving loved ones and Congress. The manifesto “could maybe tell us a little bit about what’s going on inside of her head,” he told the newspaper. “I think that would answer a lot of questions.” (more)

The U.S. Dept of Justice and FBI are now political institutions that have abandoned their originating mission in order to become the domestic equivalent of the Soviet-era FSB. Their joint targeting mechanisms have been redesigned to support the interests of corrupt DC politicians, specifically the interests of democrats.

It was in June 2022, when Senator Chuck Grassley sent a letter [pdf HERE] to Attorney General Merrick Garland and FBI Director Chris Wray, notifying them of whistleblower allegations from within the FBI that senior leadership in both Main Justice and FBI are involved in a coordinated effort to cover up criminal activity related to Hunter Biden.

The whistleblower allegations, in combination with the documented history of DOJ and FBI misconduct, culminate in Senator Grassley stating:

“If these allegations are true and accurate, the Justice Department and FBI are – and have been – institutionally corrupted to their very core to the point in which the United States Congress and the American people will have no confidence in the equal application of the law. Attorney General Garland and Director Wray, simply put, based on the allegations that I’ve received from numerous whistleblowers, you have systemic and existential problems within your agencies.” (LINK)

Grassley was admitting what has been visible for years.

Senator Grassley is telling the corrupt DOJ-FBI leadership that people in the organizations are outlining the detailed behavior of their corrupt leadership.  However, with zero oversight involved, and with Democrats in charge of all committees that would be responsible for such oversight, and with institutional media in alignment and agreement with the corrupt institutional intents of the DOJ/FBI, the frustrating question becomes, “and“?

I mean, who are we kidding?…  If Republicans were in charge of the Senate Judiciary, Reform/Oversight, or Intelligence committees, do we really believe that anything would be different?   Before responding to that cynicism remind yourself, they were for four years, January 2015 through January 2019, Republicans were in charge of oversight.

It was exactly when Republicans were in charge of Main Justice and FBI oversight that Main Justice and FBI were targeting political candidate Donald Trump.

In July 2021, the DOJ OIG produced an absolutely damning Inspector General investigation of FBI conduct in the rape and sexual assault of U.S. Gymnasts, revealing how FBI agents facilitated Nassar’s sex crimes by taking no action despite numerous witness statements to them.

Worse yet, the FBI never reported the sexual assaults to local law enforcement… and to top it off, the rank and vile FBI agents lied during the investigation of their conduct, and the DOJ under AG Bill Barr, and now under AG Merrick Garland, refused to prosecute the FBI liars.

The entire IG report [Must Read pdf Here] reveals layer-upon-layer of FBI wrongdoing, misconduct and false statements in an effort to cover up their activity when the internal investigation of their conduct began.  This report is a total condemnation of the FBI rank and file.  It really is quite stunning.

BACKGROUND on FBI –  As we discovered in January of this year, the FBI was fully aware of the terrorist who was planning to shoot the synagogue in Colleyville, Texas, and yet they did nothing.

The FBI knowledge of the shooter, Malik Faisal Akram, who was known as Faisal Akram, was confirmed by The Daily Mail. Akram ranted, prior to his travel to the U.S, that he wished he had died in the 9/11 terror attacks. He was a regular visitor to Pakistan, and reportedly a member of the Tablighi Jamaat group set up to ‘purify’ Islam. To say the U.S. intelligence system knew Faisal Akram would be an understatement.

The FBI was also fully aware of the Boston Marathon bombers, the Tsarnaev brothers, before they executed their plot.  The FBI took no action.

The FBI knew about the San Bernardino terrorists, specifically Tashfeen Malik, and were monitoring her phone calls and communications before her and Syed Farook executed their attack killing 14 people and leaving 22 others seriously injured.  The FBI took no action.

The FBI knew Colorado grocery store shooter Ahmad Alissa before he executed his attack.  The FBI took no action.

The FBI knew in advance of the Pulse Nightclub shooter (Omar Mateen) and were tipped off by the local sheriff. The FBI knew in advance of the San Bernardino Terrorists (Tashfeen Malik). The FBI knew in advance of the Boston Marathon Bombers (the Tsarnaev brothers) tipped off by Russians.  The FBI knew in advance of the Parkland High School shooter (Nikolas Cruz). The FBI knew in advance of the Fort Hood shooter (Nidal Hasan), and the FBI knew in advance of Colorado grocery store shooter Ahmad al-Aliwi Alissa.  The FBI took no action.

The case of the first recorded ISIS attack on U.S. soil was in Garland, Texas in 2015.

The FBI not only knew the shooters (Elton Simpson and Nadir Soofi) in advance, BUT the FBI ALSO took the shooters to the venue and were standing only a few yards away when Simpson and Soofi opened fire.  Yes, you read that correctly – the FBI took the terrorists to the event and then watched it unfold.  “An FBI trainer suggested in an interview with “60 Minutes” that, had the attack been bigger, the agency’s numerous ties to the shooter would have led to a congressional investigation.”

Remember, shortly before the 2018 mid-term election, when Ceasar Syoc – a man living in his van – was caught sending “energetic material that can become combustible when subjected to heat or friction”, or what FBI Director Christopher Wray called “not hoax devices”?

Remember how sketchy everything about that was, including the child-like perpetrator telling a judge later that he was trying to walk back his guilty plea, because he was tricked into signing a confession for a crime he did not create.

Or more recently, the goofball plot to kidnap Gretchen Whitmer that involved 18 suspects, twelve of them actually working for the FBI as the plot was hatched?  And we cannot forget the January 6th. DC protest turned insurrection effort, which is clearly looking like an FBI inspired and coordinated effort; and unlike Syoc, despite the numerous CCTV cameras and resources in the area, they cannot find who placed the pipe-bombs?

Have we forgotten the Atlanta “Olympic Park Bombing”, and the FBI intentionally setting up transparently innocent, Richard Jewel?

What about the FBI failing to investigate the assassination of U.S. Ambassador Christop Stevens in Benghazi.  Did we forget when Robert Mueller’s FBI waiting 19 days after the attack before showing up at the compound?…. All evidence long destroyed.

Then, there’s the entirety of the FBI conduct in “Spygate”, the demonstrably evident FBI operation to conduct political surveillance against Donald Trump using their investigative authorities; and the downstream consequences of a massive institutional effort to cover up one of the biggest justice department scandals in the history of our nation.   The original effort against Donald Trump used massive resources from the DOJ and FBI.  Heck, the coverup operation using the Mueller/Weissmann special counsel used more than 50 investigative FBI agents alone.

And of course, the FBI still had 13 extra agents available to rush to a NASCAR racetrack to investigate a garage door pull-down rope that might have been perceived as a noose; but the serial rape of hundreds of teenage girls, eh, not-so-much effort – even when they are standing in front of the FBI begging for help.

[At this point, I am increasingly convinced by evidence there are elements within the FBI that are enablers involved in sex trafficking, human smuggling, abduction, counterfeiting and money laundering as part of their operational mission.]

The FBI didn’t make a mistake or drop the proverbial ball in the Olympic gymnast case, they intentionally and specifically maintained the sexual exploitation of teenage girls by doing absolutely nothing with the complaints they received.   This is not misconduct, this is purposeful.

Then, as if to apply salt to the open wound of severe FBI politicization…. what did the FBI do with the Hunter Biden laptop?

[Notice I’ve set the issue of the disappearing Huma Abedin/Anthony Weiner laptop –in the known custody of the FBI– over there in the corner, next to missing investigation of the Awan brothers.]

More recently, the FBI executed a search warrant on the home and office of Project Veritas and the founder James O’Keefe.  While the raid was taking place, a New York Times reporter called O’Keefe to ask him about his thoughts on getting raided. The same New York Times journalist, a few days later, then begins writing about the confidential attorney-client privileged information illegally retrieved then leaked by the FBI during their raid.

My point is this…

What the Federal Security Service (FSB) is to the internal security of the Russian state; so too is the FBI in performing the same function for the U.S. federal government.

The FBI is a U.S. version of the Russian “State Police”; and the FBI is deployed -almost exclusively- to attack domestic enemies of those who control government, while they protect the interests of the U.S. Fourth Branch of Government.  That is the clear and accurate domestic prism to contextualize their perceived mission: “domestic violent extremists pose the greatest threat” to their objective.

Put another way, “We The People”, who fight against government abuse and usurpation, are the FBI’s actual and literal enemy.

Let me be very clear with another brutally obvious example.  Antifa could not exist as an organization, capable to organize and carry out violent attacks against their targets, without the full support of the FBI.   If the FBI wanted to arrest members of Antifa, who are actually conducting violence, they could do it easily – with little effort.

It is the absence of any action by the FBI toward Antifa, that tells us the FBI is enabling that violent extremist behavior to continue.  Once you accept that transparent point of truth, then you realize the FBI definition of domestic violent extremism is something else entirely.

The FBI is not a law enforcement or investigative division of the U.S. Department of Justice.  The FBI is a political weapon of a larger institution that is now focused almost entirely toward supporting a radical communist agenda to destroy civil society in the United States.

The current mission of the FBI is to facilitate, preserve and protect the administration of Joe Biden.  Anyone who continues to push the fraudulent “honorable FBI rank and file talking point”, is, at this point in history, willfully and purposefully operating to deceive the American people on behalf of government interests who are intent on destroying us.

It is not a difference of opinion any longer.  Personally, I have lost the ability to sit comfortably or intellectually with anyone who pushes or accepts the ‘mistakes are made’ nonsense.  The FBI is not making mistakes, they are doing well what is important to them.

To me, it comes down to a simple matter of accepting what is continually staring us in the face.

Additionally, as we watched the outcome of the Michael Sussmann trial, we should never lose sight of the fact that 40 FBI agents were involved in the Mueller-Weissmann probe to investigate the fraudulent construct created by Hillary Clinton and crew.  40 agents? And, according to the outcome of the Sussmann trial, the FBI knew it was all a ruse.

This is why and how the Fourth Branch of U.S. Government is now the superseding apparatus above all other branches.  {GO DEEP} This is why and how Barack Obama, John Brennan and Eric Holder created it, cemented it, and made it impervious to any effort to remove it.

Remember when Henry Cuellar was critical of the Biden administration open border policies that were hurting his Texas district?  Less than a month after going public with his criticisms, the FBI raids on his home and office began.  The same FBI that raided the home of James O’Keefe while coordinating their search with the New York Times.

The Fourth Branch of Government is corrupt; heck, the J6 committee was defending the corrupt FBI, participating with the corrupt FBI, selling a joint J6 operation that involved the FBI.  The corrupt media have aligned with the corrupt FBI, and the justice institutions in/around this legal framework are self-aware and fully autonomous.

As the Twitter files show, the DOJ and FBI through the authority of DHS now have the ability to monitor every single aspect of every life that might seek to challenge or destroy the corrupt system.

In essence, Skynet -the ultimate end game of political surveillance and targeting outlined by Edward Snowden- has been activated.

Jackboots are very real, and they are increasingly visible wearing FBI logos on their shirts.

Anheuser-Busch CEO Issues Statement Following Rebranding of Bud Light Backlash


Posted originally on the CTH on April 14, 2023 | Sundance | 530 Comments

There have been rumors of serious drops in customer purchasing after Anheuser Bush rebranded Bud Light as the beer for transvestites & transgenders.

The stock value of the company has dropped, but the Main Street (consumer-driven) financial outcomes are not clarified in data yet, and everything is nonempirical.  However, with the CEO of Anheuser Bush now stepping into the discussion [see statement here], it is safe to anticipate the impacts at a retail level have reached the executive suites.

Unfortunately, the milquetoast statement from the company is exceptionally weak and shows a heavily influenced group and board filter which ends up creating a very white-washed corporate statement from CEO Brendan Whitworth.  Saying, “we never intended to be part of a discussion that divides people,” is a long way from saying something akin to, ‘hey guys, we really screwed up, and have fired everyone associated with this visit into the world of brand image stupidity.’

[Company Statement Link]

The way I read between the lines of this statement is that Mr. Brendan Whitworth was well aware of the branding effort and marketing plan.  He approved it.  CEO Whitworth cannot fire Budweiser Light Vice President of Marketing, Alissa Heinerscheid, because Whitworth himself approved the marketing strategy.  That’s the way the weasel-words read to me.

Bottom line, this is very weak… pathetically weak… and Budweiser brands deserve to be publicly shunned.  Give them a few weeks with zero sales and let’s see what happens.

Bud Light – Go Woke, Go Broke


Armstrong Economics Blog/WOKE re- Posted Apr 13, 2023 by Martin Armstrong

Bud Light chose a transexual man who often dresses as a little girl to represent their brand. People are voting with their dollars and boycotting the cheap beer.  Distributors for Anheuser-Busch have stated that businesses already began to cancel orders over Easter weekend. Beer Business Daily noted that despite limited data as the ad campaign is new, Anheuser-Busch “took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets.”

Why is corporate America alienating a large portion of its customers in favor of the woke agenda? Are people that stupid? Dylan Mulvaney, the new face of Bud Light, has accumulated countless brand partnerships for pretending to be a girl. Nike is so woke for hiring Dylan, so let’s forget that they offshore their manufacturing to bypass child labor laws.

Dylan’s content is beyond disturbing, such as dressing up as the 6-year-old character “Eloise” or playing with Barbie dolls to appear as its “inner child.” A 26-year-old (born XY) should not be mentioning “girlhood” or cosplaying as a CHILD. And the White House has repeatedly invited this person to speak on the woke agenda, praising him for being proud and brave. In the video below, Mulvaney immediately mentions “trans children,” as if children have the mental capacity to make such an extreme life-altering decision.

This gibberish is grooming and child abuse in plain sight. Someone must protect our children. Woke parents are pushing this ideology on their children for attention. A child would not be allowed to get a tattoo for self-expression unless the parents consented. We deem castration and genital mutilation a problem in countries throughout the third world but call it “gender-affirming care” in the US. The extreme left is confusing the next generation of impressionable children and the parents often have no say in what goes on at public schools. The problem is that the woke ideology wants to distort our version of reality. The nuclear family is seen as a radical ideology. Live your life as you please behind closed doors, but shoving it down our throats as a new norm is a deliberate act to destroy traditional values. They have already killed the American dream but now they are dancing on its grave–completely shameful.

Now, This Makes Sense – Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Transvestites


Posted originally on the CTH on April 9, 2023 | Sundance | 712 Comments

Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump.   She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Bush as VP of Marketing for Bud Light.

How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity. {Direct Rumble link}

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people.  She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites.  Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined.  You are what you drink.  Watch This First:

Alissa Heinerscheid – Bud Light’s VP of Marketing explains the strategy of using “inclusive” marketing

Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.

Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.

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Here’s Alissa Heinerschied during her 2012 Wharton school internship. (Via General Mills)

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Here’s Alissa Heinerschied after she took the job at Bud Light.

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Anyone with a clue about how to interview executives could predict what result Ms. Heinerschied was going to deliver.

It really is quite funny in the big picture.

The brand is destroyed.

The Wharton School aspect is ironic….

The Trans Agenda Exposed (Ep. 1986) – 04/07/2023


Posted originally on The Dan Bongino Show on Rumble on: Apr 7, 11:00 am EDT

Investigative Journalist & Trans Agenda


Armstrong Economics Blog/Conspiracy Re-Posted Apr 8, 2023 by Martin Armstrong

RSBN Livestream From New York City


Posted originally on the CTH on April 4, 2023 | Sundance 

RSBN broadcast team LIVE from New York City as President Donald J. Trump is expected to surrender himself to New York prosecutors after being indicted by a grand jury last week. Protests against and rallies in support of Trump are expected and RSBN will bring you wall-to-wall coverage of the entire day’s events. {Direct Rumble Link}

There is also a Reuters Link below