NEW YORK, NEW YORK – MAY 04: A view of rainbow bottles of Bud Light during the 30th Annual GLAAD Media Awards New York at New York Hilton Midtown on May 04, 2019 in New York City. (Photo by Bryan Bedder/Getty Images for GLAAD)
Proud Americans once hosted cases of Bud Light at their Fourth of July celebrations every year. It was a staple of American culture, the nation’s favorite beer. No one will touch the product now after Anheuser-Busch alienated their customer base by using cheap beer to promote the transexual agenda. Modelo, a Mexican beer, is now the top beer in America. Modelo is owned by the same parent company of Bud Light, but most people don’t look into these details. Anheuser-Busch executive Anson Frericks said that the Fourth of July would make or break the beer, but he believes the fight “has already been lost.”
Frericks told reporters Bud Light lost $20 million in marketing due to the Dylan Mulvaney disaster, and he believes the CEO should step down. “‘As we move forward, we will focus on what we do best—brewing great beer for everyone and earning our place in moments that matter to our consumers.”
The situation is so dire that Ardagh Group, one of the world’s largest glass producers, has shut down its factory in Wilson North Carolina. The company said it was due to a lack of demand and “part of a “multi-year performance optimization program.” Over 650 employees at that factory are out of a job. A private investigation revealed that the factory closed as a direct result of Bud Light failing.
The company learned absolutely nothing from their scandal. Bud Light sponsored a Toronto pride event where NAKED MEN roamed the streets in front of children. Trudeau locked up truckers for protesting but permits and supports this filth. The event was much more than simply the right for same-sex couples to marry as it featured disturbing fetishes, public nudity, and promoted transition surgery. There is a shift amid this extreme woke agenda where the people are refusing to cave into this mass psyop degenerative world. Bud Light no longer represents American values and will never reclaim the title of America’s top beer.
Posted originally on the CTH on June 27, 2023 | Sundance
As Anheuser Busch continues supporting alphabet “pride” and transgender grooming rallies around the nation, the sales of their products continue declining. However, that did not stop the marketing and advertising sector from awarding “creative marketer of the year” to Anheuser Busch at Cannes Lions, which is dubbed the “Oscars for the advertising industry.”
[New York Post] – Sales of Bud Light suffered their steepest weekly drop yet since the beer brand launched its disastrous tie-up with transgender social media influencer Dylan Mulvaney, according to the latest data.
In the week ending June 17, sales of the Anheuser-Busch brand fell by an eye-popping 28.5% versus a year ago, according to the most recent sales figures issued by Bump Williams Consulting and NielsenIQ.
That eclipses last week’s 26.8% decline, which beat the previous week’s fall of 24.4%.
Bud Light’s sister brands under the Anheuser-Busch umbrella also experienced lagging sales in the seven-day period which ended June 17, according to the data.
Sales of Budweiser dropped 12.3% while another Anheuser-Busch brand, Michelob Ultra, fell by 4%. (read more)
This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.
Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.
“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”
It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.
Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand.
This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders. This level of ongoing public relations failure is something for the record books.
Klaus Schwab is a control freak in how he runs the World Economic Forum. Make a single mistake and you are in trouble. Schwab seeks perfection and he is taking those ideas and seeking to indoctrinate the entire world. He has his young global leaders infiltrating governments around the world as we saw in New Zealand and Trudeau who has been a one-man invasion to utterly destroy Canada once and for all and seeks to terminate its energy production.
But behind all these efforts and slogans that you will own nothing and be happy which has sent Blackrock off into buying private homes with the objective to own everything and fulfill Schwab’s agenda ensuring the average person will own nothing, Schwab’s agenda is far more sinister than most realize. He is perhaps the worst Marxist in history for he is strategically assaulting our way of life knowing that pushing the WOKE equality agenda has a specific goal of dividing society into groups to fight among ourselves while he and his authoritarian lords are scheming against everything that makes worth living and to terminate our independence and even our human rights.
Schwab’s plan is now being fully adopted by the United Nations. They have embraced the system developed by the World Economic Forum (WEF), which is outlined in three new policy briefs from the UN titled, “A Global Digital Compact, Reforms to the International Financial Architecture, and The Future of Outer Space Governance.”
The sinister goal is to advance the United Nations as the new world government. UN Secretary-General Antonio Guterres’s “vision for the future” is ultimate control and the daring scheme to monitor everyone just as Schwab does inside his WEF. This is Officially titled “Our Common Agenda,” where Guterres’ “vision” is to be given the green light in September 2024 during an event dubbed, “The Summit for the Future.” The UN describes this goal to control the entire world as “an open, free, secure and human-centered digital future.”
From the very beginning, the United Nations has seen itself as eventually becoming the one-world government power. They rejected the idea of freedom and viewed that they needed to control society for “unrestricted individualism is equally erroneous” so we are to be treated worse than a student in high school who must ask permission to go the bathroom.
The United Nations/WEF wants now to not just create a Digital ID for every person on the planet, but eliminating all paper currency means that every person on the planet must also have a bank account. Schwab and the United Nations now want all Digital IDs linked with the bank or mobile money accounts. They argue that this will improve the delivery of social protection coverage and serve to better reach eligible beneficiaries. At the same time, it will track every individual on the planet. Do we donate to their opposition and have our accounts frozen like Trudeau did to anyone who donated to the Truckers?
They claim that Digital technologies will eliminate crime. How do you pay a prostitute or buy illegal drugs? But how do you pay the 16-year-old girl who just babysat your kids when you and your wife went to a show? So the homeless who are mentally ill will probably be imprisoned if they do not have a bank account – for their own safety of course. In the town I grew up in, we had what you called a bag lady. She pushed her shopping cart around and slept in doorways. When people found out she had a son who was a doctor in the next town, they were outraged. When she died, there was over $200,000 in cash in that shopping cart. Still, she preferred the homeless life.
Both Schwab and now UN Secretary-General Antonio Guterres both speak in lock-step about basically regulating the global digital future and they see themselves as those on top who do the regulating of the scum people beneath them. We are no longer human beings, but we are seen as a plague of rodents, and the herd needs to be thinned out.
Of course, Schwab and his WEF along with the United Nations are all UNELECTED organizations seeking to rule the world using phrases such as “international cooperation” and Schwab’s favorite “stakeholders” who will come to surrender all our rights to them all so they can advance principles, objectives, and actions that they see as their globalist agenda to rule the world.
This digital future as envisaged by Schwab and the United Nations is going to be quite the opposite of open, free, or human-centric, however. You cannot have “unrestricted individualism is equally erroneous” and it must be one policy fits all. Is this not what Kiev is trying to impose on the Dondas outlawing their language and freedom of religion? This authoritarian UN “vision” for a future global financial system, is supposed to be harmonized the entire world with Schwab’s 2030 Agenda for Sustainable Development. The problem is that communism collapsed because all advancement of society comes from the ground up – not from centralized authoritarian control.
This became self-evident in the 1959 famous kitchen debate between Nixon and Khrushchev. The entire advancement of everything came from human innovation and curiosity. Those are qualities that are not possible by the government. Nevertheless, all the lessons that Marxism failed are overlooked because these people seek absolute control over our lives. The world is to be ruled by something they call “the apex body” they intend to establish. Both Rome revolted in 509BC and overthrew such a body as did Athens in 508BC.
After Athens revolted and established Democracy in 508BC overthrowing what the UN and Schwab want to recreate – the Thirty Tyrants. Athens eventually collapsed in 404BC – two 51.6-year ECM cycles later. Nothing lasts forever. The Thirty Tyrants were the dream of Sparta. Athens was conquered by the ancient Communist State – Sparta, which never issued coins keeping with their rejection of private property just as Schwab is proposing and Blackrock is carrying out – you will own nothing and be happy.
Sparta rejected individualism just as the UN and Schwab’s WEF and they never issued coinage using these spit iron rods. This is the same agenda that Schwab and his WEF, the United Nations, and all Schwab’s young global leaders are pushing for – the elimination of all paper money and moving to digital where they can control every aspect of our entire lives.
The key actors here would be the UN chief, as well as the Group of 20 (Tyrants), the Economic and Social Council, and “heads of international financial institutions” which will establish complete and ultimate control over everything. This is the bottom line “vision” of the United Nations and their “Global Digital Compact.”
What they are conspiring behind our backs and mainstream media will NOT explain, is their sinister and evil objective to have people, devices, and entities, all tied up in a connected network that could apparently be centrally administered by them and subordinated to this unelected group of self-anointed bureaucrats.
Where is Joe McCarthy when we really need him? Schwab and the United States are actively seeking to subordinate the United States and are actually planning this future scheme and do not give a second thought to any negative impact, for they care nothing about individual rights, only their desire to control civil society on a global scale.
These ideas that always support their authoritarian world rest on the fallacy that a one-world government will end the war. That is nonsense. Just look at Rome and you will see many civil wars and revolutions within a one-world government. Here is the form President of France stating openly that the entire idea of creating the European Union was to create a one-European government to end future wars.
As I have explained, Schwab is strategic. He is forming key alliances always to further his personal view of a new world order under the theories of Karl Marx. Schwab’s WEF has just partnered with a leading biometrics company to advance its own agenda to digitize humanity. Swedish biometrics company Fingerprint Cards has taken a big step into the WEF’s New Champions Community, an assembly of mid-sized enterprises.
Schwab wants to track absolutely every person on the planet and this is behind his promotion of biometric forms of digital ID and claims the technology would serve as a new great steward of humanity to eliminate inequality. We are to allow someone so sinister to be able to hack our minds to create “social inclusion?” Schwab’s Dr. Yuval Noah Harari, who when the history books are written on this endeavor, will perhaps go down alongside Hitler’s Dr. Josef Mengele (1911-1979) where Hitler sought to also create the perfect race.
This Dr. Yuval Noah Harari admits that the tyrants of history lacked the technology to hack humans but it now exists. Charles Burgeat, Senior Vice President of Strategy at Fingerprint Cards, actually said:
“As a proud member of the WEF New Champions Community program, we want to be recognized as a purpose-driven company that contributes positively to the changes needed to operate in the new digitalized world. By joining this Community, we look forward to brainstorming and exchanging ideas with peers, and bring our expertise of the biometrics industry.”
Fingerprint Cards have been losing money and it hopes by adopting the WEF agenda to hack individuals, it will become profitable. The idea is you cannot use a phone or access any bank account without your fingerprint.
Schwab does not believe in Adam Smith’s Invisible Hand. He does not understand why Marxism collapsed because it rejected not just religion, but also humanity. The individual was to be eradicated and children were taught that the biological parents were not real – the state was their true parent.
Individualism is evil. We are to be zombies that are nothing more than biological robots. Even the movie ‘The Matrix’ created a fictional world in which people still made choices. Schwab does not believe that we can be trusted to make our own decisions. To those who have been conditioned to just hate Donald Trump, look at this next clip from the London Financial Times. This explains that it was in 2016 when Trump was elected that they all came to the conclusion that we could no longer be trusted to vote. Democracy suddenly became Populism and it had to be eradicated. You now see this agenda of Schwab’s WEF and the United Nations and what they are really seeking to eliminate – your independence.
Posted originally on the CTH on June 15, 2023 | Sundance
It was bound to happen anytime a significant brand leader loses 25% of its total market share. According to data provided to Fox News, Budweiser Light beer lost its #1 ranking in the U.S. in the month of May as the critical days of summer sales begin.
This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.
(Fox News) – Bud Light lost its top spot in the U.S. beer market last month, as the brand’s sales sagged following a conservative uproar over its partnership with transgender social media influencer Dylan Mulvaney.
Constellation Brands’ Modelo led the market as it nabbed 8.4% of beer sales from retail stores in the four weeks that ended June 3, according to NielsenIQ data from consulting firm Bump Williams. Bud Light trailed with a 7.3% share.
Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows.
Still, the Anheuser-Busch InBev brand Bud Light leads U.S. beer sales so far this year, according to Bump Williams.
The hit to AB InBev’s business marks one of the few times in recent years that online backlash has led to a notable and sustained slump for a major brand. The company’s shares have dropped nearly 15% since the start of April, when Mulvaney posted a video of a personalized Bud Light can, which sparked anti-LGBTQ+ outrage.
In response to the uproar, the company appeared to neither defend the promotion with Mulvaney — a hesitance that angered some supporters of trans rights — nor appease the conservatives who opposed the marketing.
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,” Anheuser-Busch CEO Brendan Whitworth said in a statement in April. (read more)
That last statement is particularly laughable from Anheuser-Busch, as if they were victims of something external that was forced upon them.
Anheuser-Busch made a marketing decision with multiple layers of corporate approval. Apparently, no one was in the room to say it might not be a good idea to position their #1 product with a gender fluid promotional effort. Alas, they went full-throated into the foray and are now paying the price.
The people have spoken with their dollars, and companies are now less likely to go woke. The Human Rights Campaign (HRC) pushes the CEI (Corporate Equality Index), a company’s social woke credit score. The Open Society Foundation, operated by the Soros family, funds the HRC. The ESG promotes a company’s green social credit score, promoted by BlackRock and the World Economic Forum. Companies were 31% less likely to mention these absurd social scores during earnings calls this quarter, marking the steepest annual drop and the fifth consecutive quarter of declines.
Financial research platform AlphaSense polled companies from April 1 to June 5 to see where they stood. “The easiest thing to do is just to stay out of the conversation and emphasize other facets of business that are going to be perceived as less controversial and more core to the traditional metrics of the business,” said Jason Jay, senior lecturer of sustainability at Massachusetts Institute of Technology. This is the approach Berkshire Hathaway has taken under the lead of Warren Buffett, who refuses to answer these asinine surveys.
The National Center for Public Policy Research, a conservative thinktank, states that companies are discarding their fiduciary responsibilities to shareholders by taking up social issues. They also claim that these companies are discriminating against those who do not share these far-left beliefs.
I reported that the criteria in the 2023 Corporate Equality Index toolkit required companies to promote really went to the extreme, such as providing employees’ children with gender-affirming care like castration. The CEI makes it impossible for religious or conservative organizations to adhere to their standards.
While companies are less likely to mention these social credit scores, the ESG will be harder to dismiss as there has not been such a dramatic backlash. In comparison, woke companies such as Target experienced their longest losing streak in half a decade and lost $10 billion in a matter of 10 days. Anheuser-Busch was valued at $134.55 billion before its trans scandal. At the time of this writing, the company is now worth $107.44 million, and BudLight is no longer America’s leading beer. The “go woke, go broke” slogan holds weight. If you bring politics or religion into the boardroom, you’re bound to offend at least half of the people and lose half of your customers.
Posted originally on the CTH on June 6, 2023 | Sundance
Memorial Day customarily kicks off summer and the beer beverage industry generally looks forward to the enhanced sales that come from summer. However, if the recently published reports of Anheuser-Busch sales are accurate, which includes a stunning 60% sales drop during the holiday, the brand position of Bud Light is in freefall.
While the impacts do have a regional trend based on consumer boycotts and patterns, when the Daily Mail reports, “numbers are suffering primarily due to a decline in Bud Light sales that reached as high as a 60 percent drop off over the week that ended on Memorial Day,” we can be certain the executive offices of A/B are watching closely. The feedback from wholesalers and distributors to the parent company must be something beyond alarm.
Worse still, the forward-looking data trend doesn’t offer any hope. Things are getting worse for the parent company.
(Daily Mail) – […] For the week ending May 20, Bud Light sales across the US fell nearly 26 percent compared to the same period last year. For the week ending May 6, in-store sales plummeted 23.6 percent. And the week before that, ending April 29, sales dropped by 23.3 percent.
This follows declines in sales for the week ending April 22, which saw a 21.4 percent decline. Seven days earlier, the dip has been 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.
The data – showing that US sales of Bud Light are dropping by as much as 20 percent each week – is being uniformly viewed by industry experts as a negative trend that may not reverse itself anytime soon.
Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the ‘whole industry is in shock’. (read more)
It is safe to say the Bud Light brand is now firmly connected to the image of transgender ideology. As a result, it would appear that anyone who holds a Bud Light beverage is essentially identifying themselves as a transvestite pickle-puffer, and that could potentially draw considerable side-eyes from anyone in a public place outside the region of San Francisco, California.
As further noted by the New York Post, “Demand for Bud Light over the crucial Memorial Day weekend — the official kickoff of the summer beer buying season — was lukewarm with many store shelves still holding cases of the once mighty beer, Williams said after a spot check of local stores. At least one store was trying to unload a 24-pack of Bud Light for just $3.49, according to Beer Business Daily.”
Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.
“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”
It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.
Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand. This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders.
This level of ongoing public relations failure is something for the record books. I wonder if Target Inc is paying attention.
QUESTION: Mr. Armstrong, I have a question about Blackrock buying up all these homes. It seems that the Dodd-Frank bill empowered Blackrock to buy up all of these homes and rent them out. Was this all rigged for their benefit?
Thank you for being a rare light of truth in these dark times.
ED
ANSWER: Dodd-Frank Title XIV establishes minimum standards for all mortgage products. It was a very clever piece of legislation that I would suspect Blackrock had a hand in creating. It prevents making a home mortgage loan unless they reasonably determine that the borrower can repay the loan based on the borrower’s credit history, current income, expected income, and other factors. The solution was to stiffen regulations to trap people into being perpetual renters and in reality shuts them down from ever owning a home. This has created the marketplace for Blackrock. It would be one hell of a coincidence that this provision came from a politician who did not understand the economy. It has the fingerprints of something much more sinister.
The Dodd-Frank Act effectively legislated that banks cannot allow a low-income person to own a home. Obama claimed that to make sure that a crisis like this never happens again, he signed the Dodd-Frank Wall Street Reform and Consumer Protection Act into law which was indeed the most far-reaching Wall Street reform in history. It was pitched that the Dodd-Frank legislation would prevent the excessive risk-taking that led to the financial crisis. Yet it did so by outlawing home ownership for the low-income and trapping them as perpetual rental clients for Blackrock. That was very convenient. Quite a few hands were in the cookie jar on this one. The wording was discriminatory for the potential home buyer rather than targeting the practices of the banks who made the mortgages and resold them. The better way would be to penalize the original mortgage lender for their lack of fiduciary duty than to codify restrictions on the consumer.
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