Elon Musk Hires Ultra Woke Linda Yaccarino as CEO of Twitter – Former Head of NBCUniversal Advertising – WEF Board Member – Pioneer of DEI (Diversity, Equity, Inclusion) Wokeism


Posted originally on the CTH on May 11, 2023 | Sundance 

Elon Musk has reportedly hired Linda Yaccarino as the CEO of Twitter.  Unfortunately, this decision is the exact opposite of what everyone hoped about Musk’s intentions with the platform.

Ms. Yaccarino is the head of NBCUniversal Advertising and Partnerships [Example Here], and she is the tip of the spear in the creation of DEI (Diversity Equity and Inclusion) indexing and corporate scoring.  You might be familiar with ‘DEI’ as a result of the Bud Light woke advertising campaign to promote beer for transgenders.  Well, that’s DEI in action, and Ms. Yaccarino is one of the pioneers in the advertising industry.

Additionally, Linda Yaccarino is the Chairwoman of the World Economic Forum’s (WEF) Taskforce on Future of Work.  As she noted in her position, “every CEO and executive needs to look inward, and build workplaces that ensure our employees, current and future, can always succeed amid rapid transformation.” Overlaying the Diversity Equity and Inclusion mindset, you will note Yaccarino says, “long-term benefits for the unemployed, women, and communities of color.”

Why would Elon Musk bring the most woke NBC advertising executive to become the CEO of Twitter?  Obviously, he is focused on generating revenue, and Yaccarino can bring woke credentials to the platform luring corporate advertisers.  Unfortunately, in order to achieve that objective, the platform content will have to be modified.

That means the public square of Twitter needs to become a platform of non-controversial NPCs (Non Player Characters) which generally are identified in memes [SEE HERE].  The content on Twitter must fit an approved standard for advertising. Leading this effort to control platform content through the control of the monetization, is literally what Yaccarino has done in her work at NBCUniversal.  Thus, her efforts to promote DEI take on a new level of importance.

Ms. Yaccarino also supports Florida Governor Ron DeSantis and follows him and his fellow influencers through her Twitter account.  Politically this puts her in alignment with Elon Musk and the acceptable Republican group that promotes the Florida Governor.

Keep in mind, for DeSantis, the “woke issues” are political tools to achieve an objective; nothing more.  Ms. Yaccarino supporting Ron DeSantis is not a misnomer, it’s just politics.

Similarly, for Elon Musk, it appears Ms. Yaccarino brings a greater financial value to the table offsetting any contradictions in his belief system about wokeism as a danger to speech and culture.   Obviously, this hire says Musk is more concerned about revenue generation than actual free speech.

Regarding opposition or alignment with what is colloquially called “wokeism”, Ms. Yaccarino is somewhat of a touchstone.  Her bona fides on DEI make her a subject matter expert on the weaponization of advertising to advance a cultural objective.

Just accept things as they are and not as you might wish them to be.  That way you are not disappointed later.

Accept the Musk selection of Ms. Yaccarino as exactly what it says for the Twitter platform.  First, money is the most important issue right now; revenue generation for Musk is the #1 priority.  Second, the content of the platform will modify accordingly.

Yaccarino on Twitter ]

The Great Reset King


Armstrong Economics Blog/Tyranny Re-Posted May 5, 2023 by Martin Armstrong

“There is a golden opportunity to seize something good from this crisis…global crises know no borders, and highlight how interdependent we are as one people sharing one planet,” the former Prince of Wales said during a World Economic Forum summit in January 2021. Ironic for the king of England to speak on an opportunity to “seize something.” This man has no idea what it means to live the life of a commoner and has riches beyond imagination, but he is asking US to sacrifice for THEM.

Charles has been one of the highest-profile global proponents for protecting the planet in recent decades, from writing books and making speeches about nature to working with business to mobilise private finance to combat global warming,” the WEF wrote on its website in September 2022. Charles spoke about “entire new markets based on sustainability” at the WEF meeting in 2020, and asked private industries to begin thinking about how they will transition to net zero emissions. “Sustainable” to these people means using fewer fossil fuels. Incredible how a man whose monarchy exudes opulence and luxury would tell the people to consume less.

The video above is from the WEF’s Davos meeting in 2020. “We have the ability to tag, track, and trace the supply chain in unprecedented ways,” the king commented. That means they also have the ability to tag, track, and trace you. “We cannot expect consumers to make sustainable choices,” he continued.

In 2019, the UK agreed to reach net zero carbon emissions by 2050. The elites began encouraging the people to consume less by traveling less often, eating less, and consuming less. The U.K.’s Climate Change Committee demanded that people eat 20% less meat by 2030, and then drop that down by an additional 15% over the next 20 years. They even discussed the possibility of carbon pricing to tax the people for existing. The people would be forced to pay for the losses businesses incurred after developing green initiatives.

The WEF has bought nearly everyone in a position of power. Do you think King Charles really cares about green initiatives, the environment, or the people in general? He would not last a day in the life of a commoner. Do you think the coronation this weekend will be sustainable by any means? The Great Reset is all about relinquishing all power to those at the very 

Former Navy Seal Team 6 Member: “China is Going to Destroy Us”


Armstrong Economics Blog/War Re-Posted May 5, 2023 by Martin Armstrong

The US military has been struggling with recruitment efforts in recent years. Only 13% of 18 to 29-year-olds are “highly willing” to enlist. Prioritizing the woke agenda has alienated the once-core conservative, traditional members. The current Commander in Chief is not patriotic and does not inspire young men to join the military. We abandoned operations in Afghanistan chaotically when we should never have been there anyhow, forced service members to undergo vaccinations, and continued to heighten tensions with foreign nations to a level where another world war is inevitable. Every branch has failed to meet their recruitment numbers despite the military lowering the standards to join. The latest desperate attempt to recruit members is the opposite of the image of a tough soldier.

The US Navy invited an active-duty drag queen to be its latest digital ambassador. Yeoman 2nd Class Joshua Kelley, who identifies as non-binary, is creating videos cosplaying as a woman “to explore the digital environment to reach a wide range of potential candidates,” a Navy spokesperson stated. Yeoman, or Harpy Daniels as they call themself “on stage,” is sharing his experience of going back and forth between genders to represent “queer sailors.” Let’s remember, regular gay folks recently fought to repeal the “Don’t Ask Don’t Tell” bill to permit people to serve while openly gay. How on earth could the military think this is a good idea?

Former US Navy SEAL Team Six member Robert J. O’Neill was part of the special operation to kill Osama bin Laden, one of the best and bravest our country has to offer. Alright. The US Navy is now using an enlisted sailor Drag Queen as a recruiter. I’m done. China is going to destroy us. YOU GOT THIS NAVY. I can’t believe I fought for this bulls-t,” O’Neill wrote. “Not this Navy veteran. I’m ashamed of the Navy,” wrote another veteran. “It’s an insult to every veteran. The army kept making me go to trans EO-type classes before I retired. Nope. Didn’t go.”

Who the hell are they trying to recruit? Are these people even mentally fit to serve? It’s almost like they’re begging for a future draft of “all persons,” because the military knows better. The Airforce saw an uptick in recruitment after Tom Cruise released his film “Top Gun” portraying a fearless fighter pilot. You are not “fearless” for dressing up as the opposite sex. This effort will fail and it is a slap in the face to our veterans who do not want to be portrayed in this light.

Now, This Makes Sense – Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Transvestites


Posted originally on the CTH on April 9, 2023 | Sundance | 712 Comments

Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump.   She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Bush as VP of Marketing for Bud Light.

How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity. {Direct Rumble link}

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people.  She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites.  Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined.  You are what you drink.  Watch This First:

Alissa Heinerscheid – Bud Light’s VP of Marketing explains the strategy of using “inclusive” marketing

Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.

Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.

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Here’s Alissa Heinerschied during her 2012 Wharton school internship. (Via General Mills)

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Here’s Alissa Heinerschied after she took the job at Bud Light.

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Anyone with a clue about how to interview executives could predict what result Ms. Heinerschied was going to deliver.

It really is quite funny in the big picture.

The brand is destroyed.

The Wharton School aspect is ironic….

Biden – Wokeness over Experience


Armstrong Economics Blog/Politics Re-Posted Feb 28, 2023 by Martin Armstrong

COMMENT: Marty; You said in passing that a Congressman asked you to “get back in the game” because they had nobody with your experience in Washington from the Cold War era. I know you laughed at that and said that was just 1991. Perhaps this clip explains why just maybe we need you more than ever. This “woke” Administration is taking us to World War III because as you have said, they are making you look like a diplomatic prophet. This is why. Wokeness over experience. This is what she actually says:

“The Cabinet is majority people of color for the first time in history. The Cabinet is majority female for the first time in history. A majority of White House senior staff identify is female and a record 7 assistants to the president are LGBTQ+.”

CH

REPLY: This is incredible. Maybe you are right. This is why the Neocons have been able to seize control. There is nobody with even common sense left in this Administration. This just confirms what I have been saying. This is historically the worst crop of world leaders I have ever seen in my 40+ years. When color and gender are more important than qualification, how can society survive? Obviously, being black and a female she ticks off two boxes and is more qualified than just a black male or a white female. Biden is proud of his statistics?

Everyone who has ever eaten a carrot has died. So, obviously, carrots must be lethal. Just Washington logic these days.