Posted originally on the conservative tree house on August 19, 2022 | Sundance

…”Norman Rockwell (optics), Ward Cleaver (tones), soft hues and gentlemanly pastels. Club branding is subtle on the image front, but very clear on the substantive messaging side. Social issues selected to maximize camp coalition, and influence base.” 8-12-22 {LINK}

Glenn Beck and Ben Shapiro enter messaging, with club financing… and we’re off.  Ted Cruz in 2014, is Ron DeSantis in 2022.

The UniParty issue does not start in Washington DC, it surfaces in Washington DC.

The UniParty agenda, the origin of the crap that we see surface in a toxically corrupt federal government, starts IN YOUR STATE.

The UniParty is an outcome of the private organizations that run the political parties known as the RNC and DNC.  This is where almost all voters and political followers get lost.

The Republican and Democrat parties are not affiliated with any construct of the United States government.  They are private entities, private clubs, corporations that can establish any set of rules and regulations for the people within the club/party.   That’s where the origin of the feces begins.

The club can accept or deny membership for any person who wants to run for political office.  The RNC and DNC clubs essentially select the politicians.  There is nothing within this process that is even remotely democratic, representative or even visible in the framework of the U.S. constitution.

Private corporations known as the RNC and DNC run the professional political apparatus, and from that origination all of the corruption in the body politic -as outlined in the visible UniParty agenda- surfaces.

Two clubs, both funded by Wall Street power brokers, globalists and ultra-rich mega-donors, select the members who will represent their interests in Washington DC.   That’s the root of the issue.

The Republican National Committee (RNC), and the Democrat National Committee (DNC), are private clubs.

The RNC and DNC are corporations, private businesses; and just like all private businesses, they have the ability to make rules, bylaws, terms and conditions of membership and association that are completely arbitrary according to their charter.

The RNC and DNC are not entities of government.  The RNC and DNC are not affiliates of government.  The RNC and DNC have absolutely no connection to government, other than their arbitrary business model for helping politicians enter and remain within government.

In fact, the RNC and DNC are simply private corporations who engage in the business of politics.  Whenever we start to forget the DNC and RNC are private corporations, we can slip into the mistaken belief that they operate on any form of baseline altruism.

These corporations exist for the fulfillment of their mission; and their mission is to use the business of politics as a method of financial reward to sustain the business model.

Some call these private entities, these corporations, “clubs,” because using that term helps to remind us that these groups do not operate without a private agenda.

The rules within the RNC club are determined by the people who control the club charter, primarily large donors who fund the corporate business.  If they have a particular intent or direction, they wish the club to support or take, they control how the club engages in the process of achieving their outcome.  That effort is taken regardless of the opinion from the subordinate members in the club.

Through the process of controlling the corporations, the private clubs, both the RNC and DNC control how political events take place.  Nothing within this process is contingent upon the support of the voting electorate.

Each state and local precinct has their own chapter of the club, and often the corporate direction, specifically the club activity in/around Washington DC, is different from what the local groups want to see take place.  However, just because the local chapter of the group disagrees with the parent company or board of directors, does not mean the larger corporate entity will change anything.

When we are evaluating political events inside the United States, it is critical to keep reminding ourselves that what is taking place, or what is not taking place, are outcomes determined within the executive suites of a private club.   This is an unfortunate system dynamic, but it is a critical point that once fully understood explains many of the issues people have with the registered politicians within the club.

The RNC and DNC are businesses.  Their decisions are business decisions.  The club actions, or lack thereof, are all part of the business of politics.

The tenured participants in the club do not operate arbitrarily in a vacuum.  They talk to each other, communicate with each other, organize with each other, plan with each other, and collaborate for the larger objectives of the private corporation.

Nothing within the business system of DC and club politics has anything to do with the constitutional framework of U.S. government.

Again, for emphasis.  The governing process and constitutional aspects of the framework within the U.S. government, have absolutely nothing to do with the two private corporations known as the RNC and DNC.

A potato farmer has no influence on McDonalds, despite the fact the fast food corporation sells french fries.

Please keep this reference point in mind.

[ The Illusion of Choice ]

“Governor Ron DeSantis’s (R-FL) re-election campaign announced “The DeSantis Playbook” on Thursday, a guide to the governor’s “Freedom Agenda” focused on law and order, parental rights, economic policy, and the environment.

The playbook, first obtained by The Daily Wire, details a lengthy list of the governor’s accomplishments for Floridians, lawmakers, governors, and Americans who might wish to follow in DeSantis’s footsteps.” (read more)

You may remember when never-trumper Glenn Beck was on the verge of bankruptcy, that’s when the weakness was identified by the bankers.  The same bankers who have long exerted influence in our national conversation.  The same bankers behind Ben Shapiro, not coincidentally another tenured ‘never-trumper.’  As much as things change, almost everything stays the same.

Shapiro and Beck…. It’s the multinational finance group within the worst part of the political manipulation sphere. Cruz in 2014 (prepping for 2016) is DeSantis in 2022 (prepping for 2024). EXACT SAME management group. EXACT SAME media. {link}

As we noted in the Managing of Ron DeSantis, the technique is Norman Rockwell (optics) and Ward Cleaver (tones), soft hues and gentlemanly pastels.

Club branding is subtle on the image front, but very clear on the substantive messaging side. Social issues selected to maximize camp coalition, and influence base.

Consistently present political messaging where the republican voter base can say “yes.” Keep the “yes” messaging at the forefront (social emphasis). Focus on values. Schools, kids, safety, woke pushback, media bias etc, keep the audiences nodding yes.  Ultimately, it’s a sales technique. Identify with the target to influence their decisions.

Issues around multinational & corporate economics, hard lines, foreign policy, all these things must be avoided – except in general terms.  The U.S. Chamber of Commerce is not to be challenged, not really.  Keep the message social and build the emotional connection. It is harder to break an emotional bond than a logical or cognitive bond.

These are the political techniques of Lee Atwater that still make up the bulk of the GOPe club playbook.   The greatest skill of the professionally republican is to present the illusion of choice in such a way as the voters do not see it.

Keep in mind, back in Washington DC both clubs are collaborating on the Trump removal program because both clubs’ benefit.

If we watch closely, we will see a MAGA-lite, professionally controlled republican go from five-days as a pupa, to chrysalis, to national club butterfly.

And tomorrow is Saturday.