Bud Light, America’s former #1 selling beer, has fallen after the company went woke. So why then would billionaire Bill Gates purchase 1.7 million shares worth around $95 million in parent company Anheuser-Busch? Through the Bill & Melinda Gates Foundation Trust, the fake philanthropist is purchasing numerous shares of alcoholic beverages. He also bought a 3.76% stake in Heineken Holding NV or 10.8 million shares worth $939.87 million at the time.
What was considered essential during the pandemic? Alcohol. Liquor stores were permitted to remain open throughout the entire pandemic to quiet the masses. The National Institutes of Health (NIH) reported that a quarter of people began drinking more than usual during the dark days of the pandemic, and alcohol sales jumped 3%. We know from countless other studies that mental health issues skyrocketed at this time, and the NIH stated that many began drinking more as a coping mechanism. The same phenomenon happened in New Orleans after Hurricane Katrina in 2005 when alcohol sales went through the roof, and years earlier, the alcohol industry profited off the back off the 9/11 terrorist attacks.
Don’t get me wrong, I enjoy a glass of scotch from time to time. However, one must wonder why every health organization and government deemed alcohol, a known carcinogen, an essential during the pandemic. The CIA once studied how to “promote the intoxicating effects of alcohol” during the MKUltra studies. Of course, the disturbed researchers also laced the alcohol with other drugs, but they found alcohol could “enhance the ability of individuals to withstand privation, torture and coercion.”
Panic sells alcohol. People were less likely to take to the streets when they were home, numb to their existence. If there were another lockdown due to the climate or a virus, alcohol would still be deemed an essential service that all must be able to access. Bill Gates is preparing to profit off of our suffering in every way possible.
Posted originally on the CTH on July 28, 2023 | Sundance
It’s too late.
After losing 12% of stock value, $16 billion in company worth, more than 25% of sales and dropping out of the #1 position for beer in the USA, Anheuser Busch CEO Brendan Whitworth finally announced, “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization.”
The effort is described by Oxygen Financial CEO Ted Jenkin as corporate speak, where “simplify and reduce layers” can be translated to “clean up the corporate mess,” make the shareholders happy and increase the stock price. However, Anheuser Busch CEO Brendan Whitworth, a former CIA operative and woke corporate leader, waited too long and still doesn’t recognize the issue.
Stick a fork in Anheuser Busch and Bud Light, they’re done.
None of this was accidental or unforeseeable. Factually, former Budweiser Light Vice President of Marketing, Alissa Heinerscheid, told Anheuser Bush executives exactly what they were getting when they hired the Wharton business school graduate. Her intent was to bring a new cultural wokeism into the company, and the cultural wokeism is exactly what the company wanted.
Anheuser Busch got exactly what they structurally set themselves up to require. VP of Marketing, Alissa Heinerscheid, did not fail in her job – she delivered exactly what she was hired to generate. The infection will not be removed or cured by firing approximately 400 corporate white-collars who executed the Heinerscheid vision for the company, because it was not her vision alone.
The Anheuser Busch CEO and Board of Directors created the space for Heinerscheid to operate, approved of every move, gleefully celebrated the intent and purpose, and yet now stand back jaw-agape at the outcome? The time for pearl clutching, and reactionary perspectives is in the rear-view mirror. Do you really think the same CEO who approved the Heinerscheid agenda is really capable of removing the Heinerscheid culture?
Stop pretending. A generational collapse of a once heralded brand is complete. No one is going to touch Budweiser and the brand is permanently destroyed. How can I be so certain? Check out the video after the article.
[Side Note – The collapse is so complete and consequential, even General Mills is in damage control mode, scrubbing all connections after supporting and enlisting Alissa Heinerscheid in their college internship program.]
(Fox News) – […] According to a letter sent to employees, laid-off staff will receive severance pay, six months of continued company-paid health insurance benefits and resources to help find a new job.
The controversy embroiling Anheuser-Busch over Bud Light’s short-lived partnership with transgender activist Dylan Mulvaney has sent shockwaves through the company and the beer-making industry.
The Ardagh Group, a global glass producer who contracts with the Anheuser-Busch company, recently announced that it will be closing its plants in North Carolina and Louisiana in July, putting roughly 645 employees out of a job.
The bottling company did not reveal the reason for the move, but an investigation by WRAL reportedly found that the plants are shuttering because of tanking Bud Light sales.
Data from Evercore ISI shows that in the 12-week period leading up to July 2, Bud Light’s sales volume fell by 27.1% over that timeframe — which includes much of the aftermath following Mulvaney’s partnership with the beer brand.
Will Hild, the executive director of Consumers’ Research, noted that customers are now seeing firsthand how much power they have to control the market and “make their voices heard.” (more)
Pretending has consequences….
This is a video of Anheuser Busch CEO Brenden Whitworth on June 28th, explaining the issue as he sees it. Stop for a minute, just pull back to the 30,000-foot level, and look at the basics.
Does this guy with a scruffy beard, sneakers and a business suit with no tie, look like a corporate executive who understands stewardship? Not even close.
CEO Brenden Whitworth represents the culture of popular style in corporate management. Marketing VP Alissa Heinerscheid is what you get with this specific type of CEO.
Effective corporate leadership is boring, bland, steady, stable, consequential to the core mission and yet brutally focused on consumer value and long-term steady outcomes.
Yes, in a modern era some stuffiness needs to be removed from the cultural climate, Tim Cook is a great example of that. However, Brenden Whitworth is what you get when you take “popular image” or progressive creep too far.
Who Brenden Whitworth is, meaning the stuff inside this guy, reflects exactly why Donald Trump did not put Don Trump Jr. in charge of Trump Corporation. Donald Trump chose Eric Trump to run the company for this exact reason. [Oh snap, was that my outside voice?!]
Posted originally on the CTH on July 23, 2023 | Sundance
Finding solid information, accurate data, to update the perspective of the ongoing boycott of Bud Light products is a little challenging. You would think the data would be easily found; alas, in this era of hyper partisanship, data that would reflect the truth of the situation is less visible. Go figure.
That said, this market share report from Union does give us a little more perspective on the outcome. According to the market share report, the decline in Bud Light sales overall is 34.2% over the past six months. Interestingly, some regions have much larger declines than others. For California, “Union reported only minor changes in market dominance in the state. Bud Light’s sales share in California slid by 0.8 points to 6.6%, while Miller Lite’s sales share increased by 1.7 points to 12%.”
(Via MSM) – The hospitality consumption data platform Union reported a significant decline in Bud Light’s sales share in the Carolinas. From April through June 30, the brand’s sales share dropped by 6.9 points, falling from 19.4% to 12.5%. This decline has been attributed to the fallout from Bud Light’s partnership with Dylan Mulvaney, which sparked controversy and calls for a boycott.
[…] Local bar owners in the Carolinas have also reported a significant impact on Bud Light’s sales. For instance, Chris Dimattia, the owner of Recovery Room Tavern in Charleston, SC, mentioned that he used to sell 10 cases of Bud Light each week, but now only sells one to three cases of the boycott brew, resulting in a 70% to 90% drop in sales. At Blind Tiger Pub, another Charleston bar, Bud Light sales are described as “almost non-existent” by general manager Clayton Dukes. Dukes expressed his concern that the boycott may persist for an extended period, prompting him to replace Bud Light draft with Michelob Ultra due to the low sales.
The negative impact on Bud Light’s sales was not limited to the Carolinas. In New York and New Jersey, the brand also lost ground to its rival, Miller Lite. The combined sales share of Bud Light in these states fell by 5.1 points, while Miller Lite’s sales share increased by about two points.
Similarly, in Texas, where Bud Light faced significant challenges after the controversy, Miller Lite now holds a commanding 12% sales share, more than double that of Bud Light’s 5.6% share. Surprisingly, the boycott’s impact on Bud Light sales was negligible in California, where Mulvaney hails from. Union reported only minor changes in market dominance in the state. Bud Light’s sales share in California slid by 0.8 points to 6.6%, while Miller Lite’s sales share increased by 1.7 points to 12%.
[…] Bud Light’s significant sales slide by 34.2% over the past six months has put the brand in a challenging position. The fallout from Mulvaney’s controversial posts and the subsequent partnership has evidently had a negative impact on the brand’s sales and reputation. (full article)
It would be interesting to map out the percentage change in Budweiser market share and overlay with a comparative map of regional political affiliation.
Regardless of the company ability to overcome the challenge, a total decline in sales of 34.2% over the six-month period would indicate the brand will not soon recover position. Going woke has consequences.
Posted originally on the CTH on July 11, 2023 | Sundance
Anheuser Busch continues to lose market share according to the latest statistics shared by Bump Williams consulting firm. In the key period just before the July 4th holiday, sales of Bud Light dropped another 28.5% compared to the prior year.
The initial sales decline which began in April continues. The ongoing boycott against Bud Light appears to be holding firm.
CNN – […] For the four weeks ending on July 1, Modelo Especial captured 8.7% of overall beer sales, compared to Bud Light’s 7% share, according to NIQ data given to consulting firm Bump Williams. Dollar sales for the pre-July 4 period continued to be grim for Bud Light, with sales falling 28.5%, while Modelo’s grew 8.5% during the same time period. (more)
NEW YORK, NEW YORK – MAY 04: A view of rainbow bottles of Bud Light during the 30th Annual GLAAD Media Awards New York at New York Hilton Midtown on May 04, 2019 in New York City. (Photo by Bryan Bedder/Getty Images for GLAAD)
Proud Americans once hosted cases of Bud Light at their Fourth of July celebrations every year. It was a staple of American culture, the nation’s favorite beer. No one will touch the product now after Anheuser-Busch alienated their customer base by using cheap beer to promote the transexual agenda. Modelo, a Mexican beer, is now the top beer in America. Modelo is owned by the same parent company of Bud Light, but most people don’t look into these details. Anheuser-Busch executive Anson Frericks said that the Fourth of July would make or break the beer, but he believes the fight “has already been lost.”
Frericks told reporters Bud Light lost $20 million in marketing due to the Dylan Mulvaney disaster, and he believes the CEO should step down. “‘As we move forward, we will focus on what we do best—brewing great beer for everyone and earning our place in moments that matter to our consumers.”
The situation is so dire that Ardagh Group, one of the world’s largest glass producers, has shut down its factory in Wilson North Carolina. The company said it was due to a lack of demand and “part of a “multi-year performance optimization program.” Over 650 employees at that factory are out of a job. A private investigation revealed that the factory closed as a direct result of Bud Light failing.
The company learned absolutely nothing from their scandal. Bud Light sponsored a Toronto pride event where NAKED MEN roamed the streets in front of children. Trudeau locked up truckers for protesting but permits and supports this filth. The event was much more than simply the right for same-sex couples to marry as it featured disturbing fetishes, public nudity, and promoted transition surgery. There is a shift amid this extreme woke agenda where the people are refusing to cave into this mass psyop degenerative world. Bud Light no longer represents American values and will never reclaim the title of America’s top beer.
Posted originally on the CTH on June 27, 2023 | Sundance
As Anheuser Busch continues supporting alphabet “pride” and transgender grooming rallies around the nation, the sales of their products continue declining. However, that did not stop the marketing and advertising sector from awarding “creative marketer of the year” to Anheuser Busch at Cannes Lions, which is dubbed the “Oscars for the advertising industry.”
[New York Post] – Sales of Bud Light suffered their steepest weekly drop yet since the beer brand launched its disastrous tie-up with transgender social media influencer Dylan Mulvaney, according to the latest data.
In the week ending June 17, sales of the Anheuser-Busch brand fell by an eye-popping 28.5% versus a year ago, according to the most recent sales figures issued by Bump Williams Consulting and NielsenIQ.
That eclipses last week’s 26.8% decline, which beat the previous week’s fall of 24.4%.
Bud Light’s sister brands under the Anheuser-Busch umbrella also experienced lagging sales in the seven-day period which ended June 17, according to the data.
Sales of Budweiser dropped 12.3% while another Anheuser-Busch brand, Michelob Ultra, fell by 4%. (read more)
This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.
Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.
“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”
It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.
Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand.
This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders. This level of ongoing public relations failure is something for the record books.
Posted originally on the CTH on June 15, 2023 | Sundance
It was bound to happen anytime a significant brand leader loses 25% of its total market share. According to data provided to Fox News, Budweiser Light beer lost its #1 ranking in the U.S. in the month of May as the critical days of summer sales begin.
This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.
(Fox News) – Bud Light lost its top spot in the U.S. beer market last month, as the brand’s sales sagged following a conservative uproar over its partnership with transgender social media influencer Dylan Mulvaney.
Constellation Brands’ Modelo led the market as it nabbed 8.4% of beer sales from retail stores in the four weeks that ended June 3, according to NielsenIQ data from consulting firm Bump Williams. Bud Light trailed with a 7.3% share.
Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows.
Still, the Anheuser-Busch InBev brand Bud Light leads U.S. beer sales so far this year, according to Bump Williams.
The hit to AB InBev’s business marks one of the few times in recent years that online backlash has led to a notable and sustained slump for a major brand. The company’s shares have dropped nearly 15% since the start of April, when Mulvaney posted a video of a personalized Bud Light can, which sparked anti-LGBTQ+ outrage.
In response to the uproar, the company appeared to neither defend the promotion with Mulvaney — a hesitance that angered some supporters of trans rights — nor appease the conservatives who opposed the marketing.
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,” Anheuser-Busch CEO Brendan Whitworth said in a statement in April. (read more)
That last statement is particularly laughable from Anheuser-Busch, as if they were victims of something external that was forced upon them.
Anheuser-Busch made a marketing decision with multiple layers of corporate approval. Apparently, no one was in the room to say it might not be a good idea to position their #1 product with a gender fluid promotional effort. Alas, they went full-throated into the foray and are now paying the price.
Posted originally on the CTH on June 6, 2023 | Sundance
Memorial Day customarily kicks off summer and the beer beverage industry generally looks forward to the enhanced sales that come from summer. However, if the recently published reports of Anheuser-Busch sales are accurate, which includes a stunning 60% sales drop during the holiday, the brand position of Bud Light is in freefall.
While the impacts do have a regional trend based on consumer boycotts and patterns, when the Daily Mail reports, “numbers are suffering primarily due to a decline in Bud Light sales that reached as high as a 60 percent drop off over the week that ended on Memorial Day,” we can be certain the executive offices of A/B are watching closely. The feedback from wholesalers and distributors to the parent company must be something beyond alarm.
Worse still, the forward-looking data trend doesn’t offer any hope. Things are getting worse for the parent company.
(Daily Mail) – […] For the week ending May 20, Bud Light sales across the US fell nearly 26 percent compared to the same period last year. For the week ending May 6, in-store sales plummeted 23.6 percent. And the week before that, ending April 29, sales dropped by 23.3 percent.
This follows declines in sales for the week ending April 22, which saw a 21.4 percent decline. Seven days earlier, the dip has been 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.
The data – showing that US sales of Bud Light are dropping by as much as 20 percent each week – is being uniformly viewed by industry experts as a negative trend that may not reverse itself anytime soon.
Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the ‘whole industry is in shock’. (read more)
It is safe to say the Bud Light brand is now firmly connected to the image of transgender ideology. As a result, it would appear that anyone who holds a Bud Light beverage is essentially identifying themselves as a transvestite pickle-puffer, and that could potentially draw considerable side-eyes from anyone in a public place outside the region of San Francisco, California.
As further noted by the New York Post, “Demand for Bud Light over the crucial Memorial Day weekend — the official kickoff of the summer beer buying season — was lukewarm with many store shelves still holding cases of the once mighty beer, Williams said after a spot check of local stores. At least one store was trying to unload a 24-pack of Bud Light for just $3.49, according to Beer Business Daily.”
Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.
“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”
It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.
Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand. This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders.
This level of ongoing public relations failure is something for the record books. I wonder if Target Inc is paying attention.
Posted originally on the CTH on May 18, 2023 | Sundance
In the fifth week since the Bud Light backlash began, the latest scan data released shows a worsening drop in sales. The overall trend now shows Bud Light has lost a full quarter of its market position, dropping 23.6% in unit volume and -27.7% in dollar sales.
Despite these dollar losses, the parent company does not seem willing to address the root cause. Despite North American sales impacts, the Diversity Equity and Inclusion outlook of the Anheuser-Busch global company is still strongly entrenched in the branding. It does not appear the company is going to modify anything as the very vocal Alphabet ideologues have them captive.
(Washington Examiner) – Bud Light sales are down for a fifth straight week as the financial beating endured by the Anheuser-Busch brand following its partnership with transgender influencer Dylan Mulvaney appears to have no end in sight.
Sales of Bud Light fell 23.6% for the week ending on May 6 compared to numbers recorded in 2022, according to a report citing data acquired by Bump Williams Consulting and NielsenIQ. (read more)
Previously – Across the United States, wholesalers are on the hook for inventories of Bud Light and Budweiser products that no one is buying. These products have an expiration date, thanks in part to the A/B freshness campaign long ago created. The wholesalers have to swap out the close-dated products that are not being sold in retailers and restaurants. The wholesalers are then stuck with out-of-date product and turn back to the corporate office for help.
From reporting in the Wall Street Journal, Anheuser-Busch (A/B) is telling the wholesalers to give the product free to their employees rather than dump it. By law, they cannot give it away to consumers, and they cannot cross promote the beer by “bundling” alcohol with another CPG product (ie, buy chips, get free beer).
The story is being promoted as A/B being magnanimous in giving the beer to the employees; however, in reality as the product hits its expiration or sell-by date, A/B only has that option, other than to dump it in the garbage and recycle the containers.
Last week it was reported that Anheuser-Busch CEO Michel Doukeris told investors during a conference call that Budweiser product sales drops in the U.S. and North America were no big deal when contrast against the global sales of the brand. “The Bud Light volume decline in the US over the first three weeks of April, as publicly reported, would represent around 1% of our overall global volumes for that period,” Doukeris said on the call. He focused attention on the company’s global reach, saying that Bud Light is just one beer within its portfolio and it’s not changing the company’s full-year outlook. {link}
Apparently, USA beer drinkers, specifically those who do not want to be identified as transgender men, are an insignificant bunch amid the world of beer drinking consumers. However, Doukeris might start paying a little more attention as the decline in total A-B products in North America is starting to become more significant. {Source}
It’s interesting that Coors Light and Miller Lite have sales increases surpassing the sales decline of Bud Light. This would seem to indicate hard brand switches, but Anheuser-Busch in North America held the corporate line and yesterday {source} told their distributors not to worry.
ST. LOUIS – Anheuser-Busch’s distributors from around the country met in St. Louis on Thursday. They heard firsthand about changes being made regarding the Bud Light transgender controversy.
Anheuser-Busch invited the distributors to the downtown Hyatt hotel for a yearly meeting on summer marketing plans. It was the first such meeting since transgender influencer Dylan Mulvaney’s viral social media posts with Bud Light in early April. She received a special edition can with her picture on it.
Market analysts report Bud Light sales are still down more than 20% for the past month. Bud Light boycotts appear to be driving down sales of fellow Anheuser-Busch brands like Budweiser and Michelob Ultra, which are down but not as sharply.
[…] They appeared to adopt a “deflect and downplay” strategy, which almost never works. […] An Anheuser-Busch spokesperson confirms the company informed distributors of major changes in marketing structure, issuing the following statement:
“We regularly bring our wholesaler partners and leadership together to share upcoming brand and business plans. Hosting our May meeting in St. Louis is something we started last year and is an opportunity to bring our partners together in our hometown.
We have communicated some next steps with our internal teams and wholesaler partners. First, we made it clear that the safety and welfare of our employees and our partners is our top priority. Second, Todd Allen was appointed Vice President of Bud Light reporting directly to Benoit Garbe, U.S. Chief Marketing Officer. Third, we made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities. These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
Anheuser-Busch and its distributors have also sent letters to bars and other retailers explaining the situation, pointing out that a single marketing official engaged with Mulvaney. (read more)
As you can tell so far, despite the significant North American impacts to the products, the Diversity Equity and Inclusion outlook of the Anheuser-Busch global company is still strongly entrenched in the branding. It does not appear the company is going to modify anything as the very vocal Alphabet ideologues have them captive.
As noted by Dustin Smith, a business professor at Webster University who teaches college students how to manage the woke transition in corporate life, “the brewer has been supporting “Pride” events for years with no backlash. Smith predicted its brands would recover and most of its core customers would return.” {link}
Comrades, the global command and control authorities have spoken. The tranny fluid will continue to be supported until such time as those NASCAR watching, line dancing rednecks capitulate and start drinking it again. Look for significant ad buys on Twitter soon.
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